Brand activations are a big part of South by Southwest, but it takes a lot to stand out in the midst of such a busy, crowded event. And while nothing from this year's slate of experiential stunts were as elaborate and creative as some of the greatest hits from the pre-pandemic years, there was still...
Rachel Saurer is returning to Colorado Springs, Colorado Fox affiliate Fox21 (KXRM) as co-anchor with Scott Kilbury. Saurer is a former multimedia journalist and weekend anchor at the station, who spent around a year at sister station Fox31 in Denver, She joined the station as a multimedia journalist in March of 2024. The station said...
Compared to the other chairs around the C-suite table, the chief marketing officer's seat (CMO) is, famously, rarely occupied for long. However, the average tenure of CMOs increased slightly in 2024, per fresh data from Spencer Stuart. The search and advisory firm found the average time CMOs at Fortune 500 companies spent in situ was...
Food-delivery service Wonder is adding digital media to its menu with its acquisition of independent media company Tastemade. Terms of the transaction were not disclosed, but the deal reportedly cost $90 million, according to The Wall Street Journal. The integration of Tastemade will enable Wonder to provide more curated and personalized digital experiences for consumers...
Jeff Lilly has been named director of technology for Nexstar's Chicago owned station WGN. Lilly will oversee the day-to-day operations of the engineering department and the Bradley Place facility. He is responsible for all technology for WGN-TV, supporting Nexstar Media Group's national cable news network NewsNation studios in Chicago, and national multicast networks AntennaTV &...
In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can't find them? But the rise of AI-driven platforms like Google's Performance Max (PMax) and Meta's Advantage+ has fundamentally altered how advertising operates....
This is TVNewser's basic cable network ranker and cable news report for the week of March 3, 2025. One week after Fox Corporation CEO Lachlan Murdoch observed that Fox News should be considered "the fifth broadcast network," the network continued to cement that moniker with a No. 1 finish for the first week of March....
WPTV anchor Michael Williams is retiring from broadcasting after 44 years. Williams started working at West Palm Beach NBC affiliate in 2011. He started his career in TV at WSVN in Miami in 1984 and went on to work at NBC News, before joining WFOR in 2008. He's also worked at WTVX in Fort Pierce...
The Federal Communications Commission has granted a waiver of its local ownership rules to allow Gray Media to acquire KXLT (Fox) in the Rochester, Minnesota, television market, where Gray already owns KTTC (NBC). Today's action represents the first FCC approval of a new combination of two full-power, top-four ranked, same-market television stations in over five...
Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research. Forrester evaluated 10 marketing creative and content services providers based on their current offerings, strategies, and customer feedback, and those companies were broken down into three...
Estee Lauder owns more than 20 brands in more than 150 markets, meaning that the company needs thousands of pieces of creative to crank out ads. To meet this need, the beauty retailer is partnering with Adobe and its generative AI product FireFly. Estee Lauder will equip its teams and brand managers with the technology...
The world of FAST is changing, well... fast, according to a new Gracenote report. Today, Gracenote, Nielsen's content data business unit, released new research, data, and insights on the evolving landscape of free ad-supported TV services (FAST), providing information for distribution platforms and advertisers seeking to monetize consumer engagement and understand the shifting streaming environment....
TollBit's latest product, Content Cache, aims to save publishers' money when AI bots crawl their pages. A recent report by TollBit, a two-sided marketplace for publishers and AI firms, found that AI companies--including OpenAI, Perplexity, and Meta--scraped websites an average of 2 million times in Q4 last year. The study, which analyzed 160 websites spanning...
Yahoo Sports debuted a new hub dedicated to coverage of collectibles, in partnership with cllct, Mantel, and Sports Card Investor. The hub will feature text and video analysis, educational content, and news on sports collectibles. Content will be shared across Yahoo Sports' social channels and integrated with its coverage when collectibles angles are part of...
All eyes are on Lewis Hamilton, Formula 1's biggest global star, as he makes his long-anticipated debut for the Scuderia Ferrari HP team at the Australian Grand Prix on Sunday (March 16). It's a significant cultural moment for Formula 1, Ferrari, and the latter's brand partner, Peroni Nastro Azzurro 0.0%. To celebrate this new era...
The Big East men's basketball tournament hasn't been immune to the drastic changes in collegiate sports, but the event anchors its March Madness marketing strategy to its one certainty: its home at New York's Madison Square Garden. Founded in 1979, the Big East started its men's tournament at the Garden in 1983 as a nine-school...
Adrienne Scordato and her husband, advertising creative Mark Taylor, had just moved into their new home in San Diego when Covid lockdowns began in 2020. Soon her clients at Atrium PR, the agency she founded in 2014, began putting their accounts on hold. Stuck at home with a lot more time on her hands, Scordato...
Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he's been appointed Secretary of Health and Human Services, he has an opportunity to do something about it. Last year, drug manufacturers spent $34.7 billion on advertising, with just over one-third going to linear TV. A potential ban...
Gutfeld! kicked off the week as Fox News' most-watched program in the Adults 25-54 demo, overtaking usual No. 1, The Five. On MSNBC, The Rachel Maddow Show remained in first place with that advertiser-coveted cohort. And on CNN, Erin Burnett OutFront eked out a slim demo victory, finishing with 1000 more A25-54 viewers than The...
The expanded Big Weekend Show is proving to be a winner for Fox News as it ranked as Sunday's most-watched show. In recent weeks, the two-hour block has regularly supplanted Life, Liberty & Levin as the network's top Sunday show. Elsewhere, CNN finished as the No. 2 network in the demo during primetime and total...
