News outlets went into breaking news mode on Wednesday night when an American Airlines flight collided with a military helicopter over the Potomac River while approaching Reagan National Airport in Washington, D.C. As of Thursday morning, officials have indicated that there are no survivors from the horrific incident. 64 people were onboard American Eagle Flight...
Are you ready to love a WeatherTech ad? No shade on the 12-time Super Bowl advertiser of American-made products to protect vehicles and homes, but their advertising has not exactly been cause for excitement. But 2025 is finally their year. In a 60-second teaser trailer titled "Whatever Comes Your Way," four "cougars" aged 70 and...
American Airlines chief executive (CEO) Robert Isom has issued a statement following a collision between one of the airline's passenger planes and a U.S. Army helicopter near Washington, D.C. American Eagle Flight 5342 from Wichita, Kan. was preparing to land at Ronald Reagan National Airport when it crashed mid-air into a U.S. Army helicopter. Both...
As recent backlash has shown, brands that use artificial intelligence in their advertising face a difficult road to consumers' hearts. But in Google Workspace's first Super Bowl commercial, AI plays a supporting role to 50 small business owners, who take center stage in their own individual ads. That's right--the search giant is buying 50 ads...
Squarespace will mark its 11th appearance in the Big Game during Super Bowl 2025 in a decidedly low-tech ad set to surprise and delight viewers. The website building and hosting platform released a teaser ad on Jan. 16 featuring a paperboy riding a donkey to deliver the news on a foggy country road. Today, the...
As the first full commercials for Super Bowl 59 drop this week, some well-worn trends are emerging, from nostalgia (the return of the Budweiser Clydesdales, Hellmann's When Harry Met Sally reunion) to comedy (NerdWallet's chatty beluga whale, Walton Goggins Goggle Glasses for GoDaddy). But there are still plenty of unanswered questions about the content, tone,...
Stagwell media agency Assembly has named Jill Kelly as its North America chief executive officer (CEO), effective Feb. 3. She succeeds longtime CEO Valerie Davis, who is leaving the agency after 15 years to take a pause in her career. Kelly will be based in New York and report to Assembly's global CEO Rick Acampora....
The numbers 100 million -- Households reached by NBC and Bravo each month, according to Comcast. $372 million -- Peacock's narrowed loss numbers following a loss of $825 million in the same period last year. 36 million -- Peacock subscribers, growing 16% year over year. $4.9 billion -- Peacock's full-year revenue, a 46% increase year...
Alyssa Kratz has announced her departure from WPMT in Harrisburg, Pennsylvania and from local TV news. Saying she'd reached the point where she's ready for more work-life balance to be closer to home, she said her last day at the Fox affiliate was yesterday. "Over the last 7.5 years, this career has allowed me to...
Kevin Spencer, the NBC Chicago employee who was reported missing this week, has died by apparent suicide on Sunday. Spencer's family issued a statement and asked for privacy at this time. "Thank you all for your help and concern in trying to find Kevin. It is with a heavy heart that I share that he...
At the Next of Netflix 2025 event this week, the streaming giant revealed its upcoming programming slate for the new year, and there are several takeaways for advertisers. The presentation, which took place live at the Egyptian Theatre in Los Angeles, included special guests WWE superstars CM Punk and Rhea Ripley, Guillermo del Toro, Ben...
For the second year in a row, Mountain Dew is using the biggest stage in advertising to promote its fan-favorite Baja Blast flavor. This time, it has enlisted Latin artist Becky G to bring the "Do the Dew" spirit to Super Bowl 59. Mountain Dew released a 15-second teaser of its Super Bowl spot on...
Getting the backing of a major celebrity is a tried-and-true way to break through at the Super Bowl. But instead of A-listers, Instacart is betting on the endorsement of some of America's most iconic mascots for its Super Bowl debut. The grocery delivery service's 30-second spot features nine recognizable mascots from well-known CPG brands, including...
Chief marketing officers, no matter how creative or charismatic, shouldn't get all the credit when a company succeeds. At the same time, they don't deserve all the blame when it stumbles. Tariq Hassan, who recently announced plans to leave the company, joined McDonald's as its U.S. chief marketing and customer experience officer in September 2021....
Don't believe in magic? RJ Lynch just might change your mind. The social media pro, most recently at Crispin, has wielded magic since childhood, doing everything from sleight-of-hand to summoning the ghost of Harry Houdini. No, really. While working as PR director at The Houdini Museum in New York, Lynch convened a seance on an...
Every year, the Super Bowl gets a little more super-sized. Nearly 124 million viewers tuned in for Super Bowl 58, and brands shelled out $7 million for a 30-second ad to get in front of them. They're doing the same again for Super Bowl 59--in fact, they bought out Fox's in-game ad inventory before November....
Digital media company Hearst, home to editorial titles including Esquire, Cosmopolitan, and Country Living, named the marketing agency PMG as its agency of record on Tuesday. According to David Carey, its senior vice president of public affairs and communications, it is the first time in at least 15 years that the company has awarded its...
The numbers $164.5 billion -- Meta's 2024 revenue, up 22% compared to 2023. Q4 revenue was $48.39 billion, up 21% year-over-year. 3.35 billion -- Daily active people on Meta's family of applications in December 2024, a 5% rise from the same month in 2023. Ad impressions delivered across Meta's family of apps rose 6% year-over-year...
Food company Welch's is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose the agencies that are pitching. The review marks a shift in Welch's agency strategy, as it moves away from working with a single agency...
On the heels of a global restructure, AKQA has unveiled a new leadership team in the Americas. Tesa Aragones, formerly president of North America, has been elevated to CEO of the region, a first for the agency. Meanwhile, Jabari Hearn, previously managing partner, steps into the role of chief marketing and growth officer in the...
