No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company's marketing strategy. During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it....
Twenty-seven. That's how many times I offered a brilliant freelance creative director a full-time job when I was chief creative officer. Twenty-seven times, they said no. It drove me crazy. They already freelanced with us regularly, loved the team, crushed the briefs, and (apparently) tolerated me just fine. The money was great. What was the...
We've arrived at the final Friday of 2024 and as Tom Lehrer so aptly put it decades ago--that was the year that was. But TVNewser suspected that news industry insiders probably had more to say about the historic 12 months Americans watched unfold on their outlets of choice, whether that was legacy media or social...
Dating apps have gotten a bad rap lately, so Tinder is taking on the skeptics with playful ads that flip the script on negative narratives about modern dating. Tinder has unveiled the latest chapter of its "It Starts With a Swipe" campaign by once again inviting daters to reconsider what they thought they knew about...
"Well, 2024 sure has been a year" seems to be the prevailing sentiment. Well, we're setting the negativity aside because even if everything didn't break our way this year, the great thing about being reporters is that if we feel strongly about something, we get to put it in the spotlight. Sure, we broke news....
2024 had its fair share of weather events that received top billing over newsier topics like politics, the economy, business, sports, and entertainment. Hurricanes dominated the news cycle, with three making landfall within the lower 48 states. Hurricane Beryl made landfall in Texas as a Category 1 storm on July 8; Hurricane Helene landed as...
It would be an understatement to say that the TV industry has changed a lot in the past year. From increasing consolidation, plummeting upfront prices, and an ongoing fight over sports rights, streamers and broadcasters are forging ways ahead in the new era of TV. And, they're also learning lessons along the way. ADWEEK asked...
This post was previously published at an earlier date. The holiday season seems to come around quicker each year, with brands leading the way into festive celebrations. For many advertisers, the period is a prime creative opportunity as much as a commercial one. Some of the best ads of the year drop during this time....
By the Book is a feature series where journalists discuss their works of fiction and non-fiction. The traditionally slow end-of-year news cycle recently received a jolt when residents of New York and New Jersey reported mysterious drone sightings in the skies over both states. While state and federal government officials have said that there's no...
It's no secret that 2024 saw broadcast, cable, and streaming news outlets struggle to attract a viewing audience with a significant disinterest in the news. That reality was made especially stark by presidential election that saw a 25% ratings decline from the 2020 election cycle across 18 networks. Still, despite changing consumption habits and all...
Happy winter break to all who celebrate! Whatever your holiday is, TVSpy hopes it's the best ever. Personally, we celebrate Festivus. We'll be off Tuesday, Wednesday and Thursday. In the spirit of the holiday, we give you a multitude of stories from around the country to keep you informed about the good: a Grand Rapids,...
KKCO reporter Ja'Ronn Alex was assaulted by a man who followed him back to the station. While Alex was driving back to the station after a story on Wednesday, he noticed a vehicle marked as a Sunshine Rides taxi cab following him. The driver, later identified as Patrick Thomas Egan, reportedly shouted, "Are you even...
In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered is how the technology will affect the job market. Will it enhance human productivity or make people obsolete? Figures from an exclusive poll of more than 350 ADWEEK readers revealed 46% of respondents believe AI...
It was the poet John Lydgate who's believed to have said that you can't please all people all of the time. Does it matter that he uttered those words in the 15th century? Not at all. The maxim is as true today as ever. Faced with seemingly intractable problems including climate change, economic disparities, racial...
Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with highly engaging, frictionless shopping experiences and have expanded aggressively into the U.S., raising the stakes for domestic brands. This evolution parallels the introduction of TikTok in...
Change doesn't always happen overnight... sometimes it takes an entire year. And you don't have to be an expert reader of tea leaves to recognize that 2024 has been a pivot point for TV news. The steady accumulation of resignations, promotions, job changes, and corporate reorgs--as well as a few notable passings of celebrated journalists--over...
It was a wild year for the ad industry, with disruption coming from everywhere: the culture wars, politics, and gen AI. Those themes surfaced a lot in the top 10 stories that were most popular with ADWEEK readers in 2024. Here they are: X owner Elon Musk 10. Comcast, Disney, and IBM Are Among Advertisers...
The mood at Party City was far from festive Friday, as CNN reported that the retailer will abruptly shut down its stores and let all employees go at the end of the day, ending a run of nearly 40 years. Party City specialized in items such as balloons, Halloween costumes, and party goods, and CNN...
Bill Belichick and Tom Brady are reuniting for a Super Bowl, and Michael Strahan's presence won't spoil it, for once. Strahan's SMAC Entertainment is teaming up with Fox Sports Films, BZ Entertainment and NFL Films on a pre-Super Bowl special, "The Madden Cruiser: A Bayou Adventure With Bill Belichick." Airing at 12pm ET ahead of...
The kids aren't just hangry in a new campaign for Wonderful Halos, they're downright vengeful and borderline homicidal. That's because their parents polished off all the sweet-as-candy mandarin oranges in the house, leaving them with low blood sugar and lax supervision. Two hilariously dark ads--from The Wonderful Agency, the company's in-house creative division--set up a...
