Toyota’s Scion is back, starting with an American-made, 25-mph kei truck
Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana.
Key points
- More than 30,000 used kei trucks have been imported into the US since 2020, with roughly 7,500 units entering the country each year.
- Even President Trump is a fan, telling reporters last year that he authorized the De … Read the full story at The Verge.
Toyota is dusting off the Scion badge for a radically different mission.
Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying surging popularity around the world, including here in the US.
How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →
Advertisement
Every article behind this summary — 1 article from 1 outlet
Get stories like this in your inbox.
Subscribe — it's freeOne free email at 6am — your topics, deduplicated, five minutes. No account, no paywall.