AI & Tech

There’s no slowing down media’s pivot-to-video 2.0

In the mid-2010s, publications poured money into burgeoning social media video efforts, chasing the promise of reaching larger audiences and opening new lines of revenue.

✦ Extractive summary — built from the sources' own reporting•From 1 source•1 min read•Updated November 8, 2026, 1:00 PM UTC
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How it started Almost exactly a decade ago, the media industry was in the middle of a video revolution - or so it thought.

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How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →

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