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The Viral Snickers Victory Photo Was Rick Hendrick’s Idea

Car owner Rick Hendrick revealed he was behind the idea of the viral Snickers victory photo at Homestead-Miami Speedway.

✦ Extractive summary — built from the sources' own reporting•From 1 source•1 min read•Updated November 12, 2026, 12:12 AM UTC
Key points
  • Rick Hendrick gives his side of the Snickers story and some other things … (sorry, Tom Cruise, he’s sitting far away if you run ARCA): pic.twitter.com/JLKkPwP4zJ — Kelly Crandall (@KellyCrandall) November 10, 2026.
  • The reporters had heard that Hendrick was the mastermind behind the viral photo, to which the car owner jokingly said it was Hamlin who started it.
  • Hendrick clarified that he has great relationships with everyone in the garage and that the Snickers photo was all fun and games on his end.

@NASCARONFOX pic.twitter.com/jfll1YnxI6 — Bob Pockrass (@bobpockrass) November 10, 2026 Rick Hendrick Said The Snickers Picture Was His Idea: ‘I’ve Been Waiting’ During media availability on the red carpet at Tuesday’s NASCAR Awards, Hendrick was questioned about Snickers.

Additional details
  • Hamlin’s Snickers reference was a spin-off of the candy bar’s slogan “You’re not you when you’re hungry.” When celebrating the championship on Sunday night at Homestead-Miami Speedway, Larson, Hendrick, crew chief Cliff Daniels, and HMS vice chairman Jeff Gordon posed for a pictures, each holding a Snickers bar in the their mouths.
  • The photo was done as a jab to Denny Hamlin, who earlier in the year said the organization needed a Snickers when their performance was lacking.
  • https://t.co/m12o1oj4au pic.twitter.com/kArMU2Np2A — Hendrick Motorsports (@TeamHendrick) November 9, 2026 Hamlin responded to the jab, clarifying that he was on Hendrick’s side and referring to the “trolls” in the team’s social media comments.
  • “I think I was talking about the trolls in the comments, but they should give some Snickers for those three other guys that didn’t win the championship,” Hamlin said.
  • He threw a joke at Hendrick’s three other drivers, William Byron, Chase Elliott, and Alex Bowman, for not winning the championship.

How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →

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Yahoo SportsNovember 12, 2026, 12:12 AM UTC →

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