AI & Tech

Russell to launch new project following in Norris and Verstappen's steps

Russell opens up on beginning to his career In The Players' Tribune, Russell has previously discussed how his family had to invest a lot of money to help him become a racing driver.

✦ Extractive summary — built from the sources' own reporting•From 1 source•1 min read•Updated November 10, 2026, 9:01 AM UTC
Key points
  • More information on the project will arrive on November 12, Thursday.
  • There is also Max Verstappen, who is supporting Belgian driver Dries Van Longerdonck's career after the youngster became the first junior member of Verstappen Racing.
  • I grew up on the racetrack as my older brother, Benjy, was a go kart driver before me, but I started karting properly when I was seven years old.

Russell is seemingly set to join the group of Formula 1 drivers who are trying to help youngsters achieve their dreams and make it to the top level of motorsport.

For example, Lando Norris now has a team called LN4 Fusion, which will compete in Formula 2 and Formula 3 in the upcoming campaign as well.

Additional details
  • The Mercedes driver teased that he plans to give back to the world of karting in a video on social media.
  • He wrote: "Growing up, we were comfortable enough to live a good life, which I’m very grateful for.
  • It taught me the fundamentals of racing and refined me into the driver that I am right now.
  • In the teaser video, the Mercedes driver said: "Karting was such a huge part of my life.
  • Both hard work, dedication, and the right opportunity is a chance for me to be.

How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →

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