Reddit’s CEO says Google’s AI Mode ‘does not drive traffic’
Reddit CEO Steve Huffman said in an earnings call today that Google's AI-powered search modes do not help with traffic to the platform, echoing problems facing other websites and publishers.
Reddit posts third-quarter earnings and reveals plans to require all users to create official accounts as Google search traffic shrinks.
As part of its Q3 2026 earnings, Reddit revealed that search traffic in October has "dropped by more than 1 million referrals on average per […].
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