Maybe it’s a new tagline. Maybe it’s more punctuation. Maybelline’s 35-year-old slogan has an update
The jingle that has been burned into the minds of women around the world since its Christy Turlington-helmed debut in 1991, “Maybe she’s born with it, maybe it’s Maybelline”, has received what has being described as a “modernisation”.
Key points
- Alyx, I hear a certain makeup brand has updated its tagline.
In a new campaign with Miley Cyrus, the “she’s” will be replaced with “we’re”, which both changes the observer’s perspective to something a little more self-directed and makes it more inclusive.
First introduced in 1991, ‘Maybe she’s born with it’ is out the door – but is the new slogan a glow-up?
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