M&S takes on John Lewis in Christmas ad battle with topless ‘shredded Santa’
John Lewis’s syrupy commercials featuring piano ballads and tearjerker storylines have given the 160-year-old department store a cultural head start in the dash for festive profits.
Key points
- This year, however, there’s one high-street rival with a sackful of tricks to make up the ground.
Marks & Spencer has brought out the big guns – in the form of a topless Santa, played by the small-screen heart-throb James Norton.
James Norton and Lucy Punch star as a youthful Mr and Mrs Claus in lively ad about shared moments as well as shopping For years the “Christmas advert moment” has belonged to one brand.
How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →
Advertisement
Every article behind this summary — 1 article from 1 outlet
Get stories like this in your inbox.
Subscribe — it's freeOne free email at 6am — your topics, deduplicated, five minutes. No account, no paywall.