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KFC brings fast-food to famed Italian ski slopes as proud locals revolt

The move makes KFC the first fast-food company to operate on Italian ski trails.

✦ Extractive summary — built from the sources' own reporting•From 1 source•1 min read•Updated November 13, 2026, 5:58 PM UTC
Key points
  • It's not an impossible feat for fast-food chains to survive on the slopes.
  • KFC UNVEILS RADICALLY DIFFERENT RESTAURANT IN MAJOR COMEBACK PUSH The Cortina d'Ampezzo location will be inside the Faloria Mountain Club, situated at an altitude of 2,123 meters, while the outlet in Madonna di Campiglio will be in the Piana di Nambino area at an elevation of 1,700 meters, The Guardian reported.
  • 5, when two restaurants will open on the slopes of Cortina d'Ampezzo, a southern Dolomite resort village, and Madonna di Campiglio, an Alpine town in the Trentino region of northern Italy.

Colonel Sanders is getting a frosty reception in the Italian Alps as KFC prepares to open restaurants in two upscale ski towns, sparking backlash from those determined to preserve the mountain villages' character and traditions.

KFC has partnered with Super G, the company behind the après-ski bars at several Italian resorts, to launch the two new restaurants.

Additional details
  • The Kentucky-founded fast-food giant is set to reach new heights on Dec.
  • If they want to have the option of enjoying a KFC, they can visit a place that is already watered down with global commercial influence.".
  • WHY KFC STOPPED CALLING ITSELF KENTUCKY FRIED CHICKEN — AND THE MYTHS THAT STILL WON'T DIE Reactions have been largely negative.
  • "In almost the entire Alpine region, it's now impossible to fly drones because they disturb the wildlife, and if I post my content on social media I attract inadequate and disrespectful people to the mountains," content creator Matteo Peroni said in a YouTube video.
  • TEST YOURSELF WITH OUR LATEST LIFESTYLE QUIZ Overall, buckets of fried chicken and mashed potatoes don't seem to be eagerly anticipated in areas known for traditional dishes like regional pastas, dumplings, meats and cheeses influenced by Germany and Austria.

How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →

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