Husky Stadium to be renamed in CFB's most lucrative stadium rights deal
Husky Stadium will have a new name in 2027 after the University of Washington announced on Thursday that it has come to a 10-year agreement with Columbia Bank for its naming rights, officially changing it to Columbia Bank Stadium.
Key points
- (I, personally, will still call it Husky Stadium) https://t.co/426kr9Xrsb — alex katson 🇯🇵 (@alexkatson) November 12, 2026 “This is the kind of partnership great public universities should be building," President Robert J.
- At a time of extraordinary change in college athletics, partnerships like this help us create sustainable resources, expand opportunities, and continue investing in the people and programs that make Washington special." as Christian points out in his article, $7m/year is top of the market for stadium naming rights.
- "This is a historic long-term partnership for Washington Athletics and the University of Washington," athletic director Pat Chun said in a press release.
According to OnMontlake's Christian Caple, the $70 million deal, which will average out to $7 million per year, is the largest stadium naming rights deal in college athletics.
Additional details
- The press release also reads that it will offer additional academic, student, workforce, and community initiatives that are currently in development.
- "It brings together two institutions with deep roots in Washington and creates opportunities that extend well beyond Athletics.
How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →
Advertisement
Every article behind this summary — 1 article from 1 outlet
Get stories like this in your inbox.
Subscribe — it's freeOne free email at 6am — your topics, deduplicated, five minutes. No account, no paywall.