HR leaders have a new nightmare: Job seekers asking ChatGPT what employees really think of their company
HR leaders have a new fear: Job candidates asking ChatGPT what their company is really like.
Key points
- Some 70% of job seekers now use generative AI tools like Claude, ChatGPT, and Perplexity to research employers, new Indeed data shows.
- Departing employees may leave reviews that AI later surfaces, making their final impression of the company especially important.
- A polished career page may tell one story, while employee reviews tell another—and job seekers can ask a chatbot to piece it all together.
He recommends starting with an AI audit, asking different LLMs, “What is it like to work at X company?” Then, “reverse engineer” the problems that surface.
And when job seekers ask about company culture, roughly 40% of the sources cited come from Glassdoor and Indeed, not company career pages.
Additional details
- “It’s going to be an opportunity for you to talk about what’s going well, but then it’s going to also be an opportunity to exercise some humility.” Companies should also create content that showcases what it’s like to work in different departments, since culture can vary by team.
- Meadows also suggests publishing Q&As addressing real questions from employees and candidates on social media and third-party review sites.
- “It’s just about informing and influencing.” Kristin Stoller Editorial Director, Fortune Live Media [email protected] This story was originally featured on Fortune.com.
- Encouraging employees to share authentic experiences helps, too, Meadows says.
- But AI isn’t uncovering anything that isn’t already online, says Taylor Meadows, principal advisor at Glassdoor.
How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →
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