How I Became the Star* of a Hallmark Christmas Movie
The Hallmark Channel turned 25 this year, and the brand is strong—so strong that specifying “Hallmark Christmas movie” feels redundant.
Key points
- We are setting up for the big final kiss in the snow—a Hallmark Christmas needs a big final kiss in the snow—and that snow, falling from on high, will be made of foam.
- Becket himself gave the Christmas sermon in 1170; the stabbing, on the future Hallmark set, happened four days later.
- My social-media feeds are now garlanded with AI Christmas videos that purport to be time capsules of the 1970s or ’80s, showing sweater-clad families laughing as their turkey materializes out of thin air.
Photographs by Sophie Green On a Hallmark movie set, it is always Christmas but rarely winter.
Over that period as a whole, Hallmark was the second-most-watched cable network among women, behind only Fox News Channel (do you prefer countdowns to Christmas, or wars on Christmas?).
Additional details
- Sometimes you want to climb into a Hallmark movie.
- When you produce dozens of original holiday movies a year, there is only so much year for filming, and so you often find yourself making Christmas in July.
- Netflix is now in the holiday-movie game with steamier concepts such as Hot Frosty, in which a snowman becomes a man with washboard abs.
- women were watching Hallmark’s programming than that of all other cable networks, including news and sports, according to Hallmark.
- Lord Mayor of Canterbury sounds like someone who’s actually in this movie—who may, in fact, have to act, for real.
How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →
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