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Here’s when the Black Friday sales start at Walmart, Target, and other retailers

Target Target’s early Black Friday sale ran from November 5th through November 7th, but the retailer also announced that it will introduce new limited-time deals every weekend throughout the holiday season.

✦ Extractive summary — built from the sources' own reporting•From 1 source•2 min read•Updated November 9, 2026, 3:00 PM UTC
Key points
  • If you plan to spend some cash, here are the schedules and expectations for Amazon, Walmart, Best Buy, and all the major retailers we know of.
  • Amazon Amazon has yet to announce its full Black Friday playbook, but the online retailer has dropped a few early deals in its so-called Holiday Shop, including steep discounts on Sony’s WH-1000XM6 headphones, the Google Pixel 11 Pro XL, and fitness trackers like the Fitbit Inspire 3.
  • | Photo: Amelia Holowaty Krales / The Verge" data-portal-copyright="Photo: Amelia Holowaty Krales / The Verge" /> Best Buy Best Buy officially kicked off its Black Friday promos on October 30th, with the retailer launching its first set of doorbuster deals on Halloween.

We typically see steep discounts on Kindles during Black Friday, including at non-Amazon retailers like Target.

Walmart’s official Black Friday sale then kicks off at 12:01AM on Monday, November 23rd, with Walmart Plus members once again getting early access to select deals online.

Additional details
  • Walmart Like in previous years, Walmart plans to roll out its Black Friday deals in three distinct waves.
  • Walmart’s in-store Black Friday sale will then kick off at 6AM local time on November 27th.
  • Black Friday officially kicks off on November 27th, but if you plan to make that the only day you buy gifts this holiday season, you’re missing out.
  • Several prominent retailers, including Best Buy and Walmart, are preparing to roll out their holiday discounts both in-store and online.
  • As for Best Buy’s main Black Friday event, the promos are slated to begin on November 19th and run for 10 days.

How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →

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Every article behind this summary — 1 article from 1 outlet

The VergeNovember 9, 2026, 3:00 PM UTC →

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