World

Hello Kitty company cuts ties with Japanese spy show after China outcry

Sanrio, a Japanese firm whose characters are popular around the world, said in a post on the Chinese social media site Weibo that it had decided to end its association with the TV drama Vivant after concluding that it “contained elements inconsistent with Sanrio’s core values”.

✦ Extractive summary — built from the sources' own reporting•From 2 sources•1 min read•Updated October 29, 2026, 8:03 AM UTC

Sanrio has apologised after its merchandise line with Japanese TV series Vivant drew criticism.

How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →

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Every article behind this summary — 2 articles from 2 outlets