‘He’s the hottest thing right now’: how a $1 scarf seller became Seoul’s biggest attraction
The salesman – who is known by nicknames such as “scarf ajeossi”, or scarf uncle – has become something of a national sensation for a sales technique that consists of talking customers out of purchases.
In front of them, a stall holder is selling scarves, offering a deal of six for 10,000 won (about $6.80), roughly $1.15 each.
Those in it, mostly middle-aged women, have waited more than an hour.
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