From Gen X to Gen Z, ‘unicorn game’ GTA VI’s multigenerational pull is a threat to Hollywood’s holiday blockbusters
Sony’s Santa Monica Studio said the extra time would go toward “putting in the finishing touches.” Why GTA VI pulls in Gen X, millennials, and Gen Z at once Hollywood may feel the squeeze, too.
Key points
- It was a decade where they released multiple Grand Theft Autos and we all grew up with the game, played it constantly, and then it culminated with GTA V, and then it just went away when we went into our thirties.
- The sixth installment in Rockstar Games’ open-world crime series launches on PlayStation 5 and Xbox Series X/S, and its pull is likely to be felt well beyond gaming, wherever other entertainment competes for the same audience’s time.
- “Basically every game that was going to come out this Fall tried to release in September and then it just fell off a cliff in October.” The only other major releases this month look like counterprogramming.
“Grand Theft Auto VI is a unicorn game because it’s reaching elder millennials and young Gen Xers who grew up on Grand Theft Auto III through Grand Theft Auto V.
Additional details
- Little do they know that their greatest competitor might be a video game with a vast, multigenerational audience.
- “This Fall has been the most depressed Fall we’ve ever seen in terms of game volume,” Colan Neese, senior vice president of gaming at research firm Screen Engine/ASI, tells Fortune.
- G2A founder Bartosz Skwarczek tells Fortune, “GTA VI is much more than a game launch.
- The former is a PC and Mac game, platforms GTA VI won’t reach at launch.
- In a survey of nearly 1,500 users by digital marketplace G2A.com, 29% said they had already requested time off from work or school to play the game.
How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →
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