‘Don’t lie to me to get free stuff’: how small businesses are fighting back against influencers
From diva-like behaviour to freebie requests that never result in a review, ‘entitled’ content creators are a growing blight on small-business owners.
Key points
- “At 1.37,” she says, “a friend sent me the link to this girl’s TikTok.” The 41-year-old was already having a bad 24 hours.
- It was the early hours of a March morning and the cat cafe owner in Lenoir, North Carolina, got a message.
- She got home exhausted and promptly conked out in bed.
A mother of four, Flanagin also works at a pet rescue shelter and had spent the previous day unsuccessfully fighting for a dog not to be put down.
Now entrepreneurs are calling them out Nicole Flanagin remembers exactly the moment an influencer came after her business.
How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →
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