Content creator's ascent from Lagos streets to catwalk
Nigerian Rachel Ojuromi’s recent Chanel fashion show appearance was the culmination of six months of social media work that took the content creator from experimental shoots on Lagos’ bustling market streets to the Paris catwalk.
Key points
- Her designs, made from what she could forage in local shops and second-hand clothes stalls, were created with her childhood friend-turned-stylist Debby Fasingha.
- Although Ojuromi first aspired to a career in medicine, the 22-year-old now works as a filmmaker.
In 2023, she founded the Process Africa platform that promotes young African creatives, but she wants their art to be appreciated for what it is rather than tied to its continental origin.
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