Colorado bought into 'Coach Prime'. Now Deion Sanders’ losing costs more than the hype can cover
DAN DAKICH CALLS DEION SANDERS' COLORADO PROGRAM A 'TROJAN HORSE': 'THIS IS A S— SHOW' And while this would seem like the obvious move at any other school that is staring down the barrel at an expensive future within college athletics, at some point a decision is going to have to be made.
Key points
- DEION SANDERS DARED THE MEDIA TO WRITE THE TRUTH ABOUT COLORADO FOOTBALL: OK, IT'S TIME TO END THIS CHARADE While there is no denying the impact he's made on Colorado over the past number of years, we are so far removed from the 'show' that came with his first-two seasons that it has now become more of an afterthought.
- We all witnessed what he did at Jackson State, which led to Colorado taking a chance on Sanders in hopes of his status bringing the Buffaloes back to the forefront of a sport that is changing by the day.
- It doesn’t help that Colorado finished the 2025 season ranked 15th in their conference, with fans and donors expecting much better results on the field for a coach that is making north of $10 million per season.
Right now, Sanders is making more noise in his weekly press conferences by acting nonchalant in his subtle shots at reporters who are questioning the Buffaloes trajectory.
Additional details
- There are potential candidates out there in the college football world that would love the opportunity to coach in the Big 12 at a school like Colorado if given the chance.
- Does Colorado have $24 million to fire Deion Sanders if they were to once again not make a postseason bowl game?
- But, it's not as if the University of Colorado was struggling from a school fundraising standpoint before Deion arrived, as someone pointed out to me in recent weeks.
- That's not something the Colorado athletic department signed up for when they hired the flamboyant head coach who has brought national attention back to Boulder.
- While Deion acts as though he's doing this for the student-athletes, also known as professionals now, let's not act as if he's not prospering in the process.
How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →
Advertisement
Every article behind this summary — 1 article from 1 outlet
Get stories like this in your inbox.
Subscribe — it's freeOne free email at 6am — your topics, deduplicated, five minutes. No account, no paywall.