Club Champion Launches New Site To Fix Custom Fitting Misconceptions
[Doug Engle/Florida Times-Union] Club Champion, the world’s leading custom golf club fitter, rolled out a newly redesigned website on November 10, 2026, to clarify a persistent confusion among golfers.
Key points
- The new Club Champion website aims to help golfers find these specific combinations of forgiveness and custom fit.
- He noted that without precision custom club building, the value of an advanced fitting is significantly reduced.
- Club Champion’s approach ensures the final product matches the data captured in the fitting bay.
This new platform aims to correct that view by highlighting the necessity of precision custom club building alongside the fitting process itself.
Club Champion differentiates itself by combining Tour-level fitting technology with brand-agnostic equipment selection and expert Master Fitters.
Additional details
- The Gap Between Fitting and Building According to Plugged In Golf, the new website addresses the misconception that all club fittings are created equal.
- Many golfers assume that any club fitting leads to identical results, regardless of who performs it or how the clubs are built afterward.
- From the initial swing within the fitting bay through to the final club received in hand, the company offers a full solution for golfers.
- Nick Sherburne, the Founder and Chief Operating Officer of Club Champion, directly explained the issue.
- “I think one of the biggest misconceptions in golf is that a fitting is a fitting,” said Sherburne.
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