Branding it like Beckham: how Jude Bellingham is future-proofing his fame
This Sunday, Jude Bellingham will line up with his England teammates for a match against Spain.
Key points
- This is a roadmap carved out by David Beckham, who since retiring in 2013 has become a brand and personality that transcends sport.
- But the footballer has been hitting the headlines way beyond the pitch recently – thanks to fronting a Calvin Klein underwear ad released this month, and becoming the first footballer to appear solo on the cover of British Vogue.
- From Calvin Klein to British Vogue, the Real Madrid man is leading the way when it comes to football’s foray into fashion.
It’s a savvy move for the 23-year-old, future-proofing himself as a power player both on and off the pitch.
Beckham – together with his wife, Victoria – became a billionaire this year.
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