Business

Bearista cups are returning at Starbucks. Can the viral sensation boost holiday sales again?

Starbucks CEO Brian Niccol is hoping to recapture lightning in a bottle and keep his turnaround plan moving forward.

✦ Extractive summary — built from the sources' own reporting•From 1 source•1 min read•Updated October 28, 2026, 2:04 PM UTC

How this summary was made: extractive summary — built from the sources' own reporting. It is drawn only from the reporting of the sources listed below — read the originals for full detail. How we summarize →

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