If you're looking to buy a TV in 2025, you may be disappointed by the types of advancements TV brands will be prioritizing in the new year. While there's an audience of enthusiasts interested in developments in tech like OLED, QDEL, and Micro LED, plus other features like transparency and improved audio, that doesn't appear to be what the industry is focused on.
Today's TV selection has a serious dependency on advertisements and user tracking. In 2025, we expect competition in the TV industry to center around TV operating systems (OSes) and TVs' ability to deliver more relevant advertisements to viewers.
That yields a complicated question for shoppers: Are you willing to share your data with retail conglomerates and ad giants to save money on a TV?
Advertising has become a focal point of TV software. We’re seeing companies that sell TV sets be increasingly interested in leveraging TV operating systems (OSes) for ads and tracking. This has led to bold new strategies, like an adtech firm launching a TV OS and ads on TV screensavers.
With new short films set to debut on its free streaming service tomorrow, TV-maker TCL is positing a new approach to monetizing TV owners and to film and TV production that sees reduced costs through reliance on generative AI and targeted ads.
TCL's five short films are part of a company initiative to get people more accustomed to movies and TV shows made with generative AI. The movies will “be promoted and featured prominently on” TCL's free ad-supported streaming television (FAST) service, TCLtv+, TCL announced in November. TCLtv+has hundreds of FAST channels and comes on TCL-brand TVs using various OSes, including Google TV and Roku OS.
Reddit's "r/TVtooHigh" is focused on criticizing people who mount their televisions too high.
The comments are absolutely brutal, roasting any TVs mounted above eye level.
And don't even get them started on mounting a TV above a fireplace.
The ideal place to mount a television — at least according to most experts — is so it's at eye level while you're sitting on the couch. Samsung suggests mounting it 42 inches from the floor, which would be the target sightline for a 5-foot-6-inch adult who's sitting down.
Not everyone does this, of course. And the people who don't are the target of scorn and derision from one of the most intense corners of the internet: Reddit's r/TVTooHigh.
There are some places on the internet we know are dens of trolling and cruelty: 4chan. Certain Discords. Snark subreddits. Nextdoor comments. The replies on X to anything Elon Musk posts. But this one subreddit dedicated to discussing television mounting is one of the most furious pits of vipers I've encountered. And I absolutely love it.
The subreddit has more than 250,000 members and a mix of posts from people seeking real advice about whether their TV placement is right (it almost never is) — or posting photos of laughably high TVs they found either in real life or online.
A recent post shows a photo someone found of a real-estate listing where a television is mounted so high it touches the ceiling. "It's tv shaped crown moulding," suggests one Redditor. "The mental health epidemic is very tragic," says another.
In another post, a Redditor posted a photo of a television placed high above a fireplace (more on that in a second) with the caption, "We've been roasting my buddy for hours."
More than 500 comments came rolling in:
"At this height, it can be used to display the menu at McDonald's."
"Buddy in the NBA?"
"When is he installing the 2nd story viewing deck?"
"I know a chiropractor ..."
There is something that absolutely delights me about seeing this kind of roasting. Absolutely savage, vicious insults being hurled at people — but about something totally meaningless. No one is going to get their feelings hurt about a TV. In this moment of division and tension in the world, witnessing low-stakes, harmless trolling is a beautiful relief. It soothes my soul to see people hurl insults about TV mounting, in the same way someone might feel relaxed by soothing music or deep breathing.
And besides, they're right — a lot of people do mount their TVs too high.
But there's another topic that frequently comes up that sparks a seething hatred that verges on zealotry: mounting TVs above a fireplace. In many newer-built American homes, fireplaces are placed at the focal point of a living room and can be an obvious place for a TV.
When people come to the subreddit looking for advice about where to mount a TV when they have a fireplace as the focal point in a room, the commenters will go to ridiculous lengths to suggest workarounds: Moving all the furniture so the couch faces an alternate wall. Removing built-in bookshelves on surrounding walls. Some even suggest disabling or removing the fireplace altogether.
"I don't like it, but there are no hard rules," Keren Richter, an interior designer from the New York design firm White Arrow told Business Insider. '"If I had to do it over a fireplace for space constraints, I'd get a Reflectel TV or a projector with a screen. Generally, I try to make media discreet. The fireplace is the focal point and I don't want a big black rectangle to compete with it. Plus, the viewing angle is uncomfortable."
There are other non-aesthetic reasons to avoid a TV over a fireplace: drilling into the wall above a working fireplace could damage the chimney's interior. Excessive heat from fires could also fry the television. There's a product called Mantel Mount that has an extending arm so you can move the TV up and down, but r/TVTooHigh also has strong feelings about this.
When someone posted a photo of their TV mounted with the Mantel Mount, the comments went wild.
"Thank you for your sacrifice and demonstrating why TV above the fireplace is terrible."
"It's dreadful."
"It's an abomination"
"An aesthetic nightmare."
There are some positive things that come out of r/TVTooHigh. Some people genuinely find it helpful.
Jeffrey Episcopo, the creator of the group and its moderator told Business Insider that people participate to have a good time — and to help one another.
"Yeah, it's easy to make fun of someone for having a TV that's too high, but that would get old pretty quick," he said. "It's quite rewarding when someone posts their TV that is too high and asks for recommendations, you give a recommendation, and they post an update saying how great their new setup is and how grateful they are that you helped them."
Joe Wall joined the subreddit as a lurker about six months ago when he and his wife moved into a new apartment. Their TV was mounted high on the wall at an angle, pointed down.
"Every post I came across would make me stare at my TV and think about how hard I would get roasted. So I had to do something about it," he told Business Insider.
Wall changed it up: He removed the TV from the mount and placed the set on a new media stand. When he posted the before-and-after pictures to r/TVTooHigh, the comments were overwhelmingly positive.
"It transformed the space and looks so good!"
"Now we're cooking with gas."
"Love a redemption arc!"
Correction: November 30, 2024 — Jeffrey Episcopo is the creator and moderator of the Reddit group r/TVTooHigh. His name was misspelled in an earlier version of this story.
An ad company’s foray into TV operating systems (OSes) illustrates a significant shift for TV hardware toward products that are increasingly focused on ad sales and tracking.
With more people using web-based streaming for TV, smart TV OSes have become the most lucrative part of the TV business. OS owners accumulate valuable data on how people use their smart TVs and streaming sticks, which is helpful for OS operators as well as third parties, like companies paying for ads distributed via TV OSes. Meanwhile, the smart TV ad business is growing rapidly, with GroupM, the world's biggest media investment firm, expecting ad revenue to reach $38.3 billion this year, a 20.1 percent year-over-year increase.
That trend has pushed TV OS operators, from Vizio and Roku to Samsung and LG, to seek new ways to incorporate ads and tracking into their TV software. Now, an ad tech giant is planning to become a TV OS provider itself.
