Apple has agreed to pay $95 million to settle a lawsuit alleging that its voice assistant Siri routinely recorded private conversations that were then shared with third parties and used for targeted ads.

In the proposed class-action settlement—which comes after five years of litigation—Apple admitted to no wrongdoing. Instead, the settlement refers to "unintentional" Siri activations that occurred after the "Hey, Siri" feature was introduced in 2014, where recordings were apparently prompted without users ever saying the trigger words, "Hey, Siri."

Sometimes Siri would be inadvertently activated, a whistleblower told The Guardian, when an Apple Watch was raised and speech was detected. The only clue that users seemingly had of Siri's alleged spying was eerily accurate targeted ads that appeared after they had just been talking about specific items like Air Jordans or brands like Olive Garden, Reuters noted (claims which remain disputed).

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