Think Craigslist, but for homes — that's the idea behind Galleon.

Galleon is an off-market, for-sale-by-owner residential marketplace that lets homeowners name their prices to see if any buyers bite.

"We believe that there should be a free and open consumer-led marketplace," Amanda Orson, the CEO and founder of Galleon, told BI.

While similar to platforms like Zillow and Redfin, Galleon removes brokers and agents entirely — a move the company said can save sellers $30,000 or more, presuming a typical 6% commission.

Galleon doesn't post days-on-the-market data for its listings, which Orson said gives sellers "no incentive not to try" going without a broker. On traditional platforms, a high days-on-the-market figure on a listing might lead prospective buyers to think a property is either priced too high or that something is wrong with it.

Creating a listing on Galleon's app or website is free.

For $299, sellers can upgrade their listings with professional photography, a digital yard sign with a QR code so sellers don't have to post their phone numbers publicly, and featured placement on Galleon's website for added visibility.

For those wanting more support, Galleon's $899 package includes tools like a scheduling calendar for inspections and appraisals, an offer management dashboard, in-app e-signing, and access to legal support — all aimed at simplifying the sales process and cutting down out-of-pocket costs for the seller.

"We don't think there is a future without agents," Orson told BI. "We think that there is a minority of people who want to be able to transact without one. That's who we're here to support."

The platform is free for home buyers and available nationwide.

Listwise isn't trying to push real estate agents out of the picture — its aim is to help home sellers find the right one.

The platform, aimed primarily at sellers, uses an incentive-based commission model designed to boost competition between agents and improve transparency for home sellers.

Here's how it works: On Listwise's digital platform, sellers share the commission amount they're willing to pay a listing agent and what they're looking for in one — including number of years of experience, importance of local market knowledge, or whether they prefer someone from a big-name brokerage or a smaller local firm. Sellers also propose how much they are willing to pay the buyers' agent.

Listwise then matches the sellers with qualified listing agents in its network who meet those preferences.

Each listing agent then bids for the listing by submitting a personalized offer that includes their commission charge. If a seller chooses one of those agents and the home sells, that agent pays Listwise a referral fee or commission for helping them win the business.

Alison Bernstein first got the idea for a real estate app when a friend sent her a fitness influencer's Instagram video.

Bernstein liked the flow of the influencer's apartment and messaged her directly to see if she'd be interested in selling. They ended up closing an off-market deal. Bernstein then found an off-market buyer for her own apartment.

It inspired her to create an Off-Markt, an app with an Instagram-like interface that lets homeowners show off their spaces and attract prospective buyers year-round — without ever formally listing them.

"The consumer should own the story of their home. They should own that digital footprint," Bernstein, who is based in New York City, told Business Insider.

On Off-Markt, a user creates profiles for their home. They can post photos showing off the best features of their property. Bernstein's hope is that homeowners feel like they can "own the narrative" of their space and better attract future buyers.

"The average consumer is very savvy," Bernstein said.

Real estate agents create a profile on the app for $50 a month and offer their services to users who might need extra help.

Off-Markt declined to share how many homes and cities are currently listed on the site.

Josh Altman, a real estate agent featured on "Million Dollar Listing Los Angeles," cofounded Redy in 2020 to encourage transparent competition among agents.

On Redy, agents compete for the opportunity to sell your home by offering incentives like a "cash bonus" and competitive commission prices.

"For the first time, sellers get paid cash to pick an agent; as a result, agents are directly invested in the sale," Altman said in a 2024 press release. "All agents have the opportunity to own local seller listings, which will, in return, help them own the local market they operate in and level the playing field for listings. When you own local seller listings, you own your local market."

Kenneth Bloom, who used Redy to sell two homes in Michigan, told BI in 2024 that he appreciated having agents come to him. Otherwise, he said, he would've had to do a lot of legwork to find the right person to sell his homes.

He said he was able to find an experienced agent who was familiar with his area and could get his homes sold fast, which was a priority for him. He ended up finding a buyer for one of the homes in one day through the agent he found on Redy.

Bloom said he received a $1,200 cash bonus for the first house he sold through Redy and $1,040 on the second. He estimated he saved nearly $10,000 on broker commissions between the two transactions.

When the tech entrepreneur Mike Chambers wanted to sell his Boulder, Colorado, home in February, he didn't see the point in using an agent.

He described his five-bedroom, four-bathroom home as a "turnkey house in a desirable neighborhood." He wasn't sure how much an agent would have to do besides uploading the home's photos online and unlocking the door for tours.

So Chambers listed the home himself for $2.725 million and started an Instagram called @realtorshateme to document his for-sale-by-owner adventure. The account, which has nearly 18,000 followers, quickly drew the ire of local Boulder agents. Chambers told BI he saw videos of agents on social media saying they wouldn't take clients to his house.

Chambers found an out-of-state buyer through Instagram, but his family ultimately decided to pull their house off the market and stay in Colorado.

The experience opened Chambers' eyes to the possibilities of — and appetite for — a broker-less way to sell your home.

Enter Ridley, a new app that's set to launch by the end of May. It will offer homeowners a suite of AI agents who can help people who want to list their property for sale by owner, or FSBO.

"Technology has basically made almost every step of this process more efficient, and there's been no reflection in the price or in the costs associated with these transactions to reflect that," Chambers said.

The AI agents can do things like write a listing description or book photographers. Sellers would pay a one-time fee of $999 or $1,999 to add an on-call lawyer.

"A product like this that empowers consumers to take control of this process and save lots of money is really good," he added.

Turbohome is a real-estate brokerage that pays agents a salary rather than a more typical commission-based compensation and gives buyers the option to pay a flat fee.

"They have healthcare, they have a salary, and they have consistent work," Ben Bear, Turbohome's cofounder and CEO Ben Bear, said of his agents.

"It's appealing for people who just like working with clients without that pressure of knowing how they're going to pay their next rent check," he told BI in 2024.

Instead of paying a percentage commission, buyers pay a flat fee to the Turbohome agent — between $5,000 and $10,000 — and the commission given to the agent is then credited to the buyer.

Turbohome's site has a "cash back calculator" that shows buyers their refund based on a home's price. For example, a buyer would be refunded $35,000 on a $1.5 million home purchase.

Arnab Dutta used Turbohome to buy a home in the Bay Area in 2024 after trying the traditional route without success in years past, and his offer beat out other offers because he said the seller didn't have to pay his agent's commission, he previously told BI.

Turbohome launched in 2024 and had raised $3.85 million as of March. The brokerage currently operates in California, Texas, and Washington.

City: New York City and Tel Aviv

Year founded: 2019

Total funding: $64.31 million

What it does: Agora is a financial software firm that helps real-estate investors process payments, keep track of tax records, raise money, and generally organize data.

Why it's hot: The firm, which raised a $34 million Series B round in May, said it helps landlords and developers with much-needed modernization.

"Real estate is the largest asset class in the world. However, the market still relies on legacy software providers, inefficient workflows, outdated, fragmented systems, and manual, tedious work," Asaf Raz, Agora's head of marketing, told Business Insider.

"Investors expect a digital-first experience — they're tech-savvy and need access to information quickly. Firms can't work without it, and clients need a platform like Agora more than ever," Raz said.

A challenge it faces: Real-estate investors are still grappling with relatively high interest rates, which makes it harder to borrow money and scale up, and the relatively high price of materials, which makes it tougher to renovate or upgrade properties. Those market forces could make customers more reluctant to spend money on new software.

Agora CEO Bar Mor told business news site Pulse 2.0 earlier this month, however, that Agora might still appeal to customers because its suite of products could help them "enhance efficiency and save costs."

City: New York

Year founded: 2021

Total funding: $5.1 million

What it does: Arcol is a web browser-based design tool predominantly used by architects to create and collaborate on 3D models of buildings and explore their feasibility.

Why it's hot: Architects — Arcol's target audience — have traditionally relied on software design tools like AutoCAD and Revit, which require paid licenses and aren't as collaborative. Arcol has set out to solve that issue with a browser-based format easily shared and edited by anyone involved in a building project.

"These people are core to our society; they're literally building the built world, yet they hate using their tools," said Paul O'Carroll, the son of an architect and founder of Arcol. "The design tool we use to design buildings, we want to rethink for the browser to be collaborative and to be performant."

So far, demand is high. Arcol, run by a team of six, has a waitlist of over 18,000 users, O'Carroll said.

A challenge it faces: There are several other startups in the BIM, or Business Information Modeling, space. Competing with established players like Revit could take a lot of time and money, according to AEC Magazine. (AEC stands for architecture, engineering, and construction.)

Also, Arcol is currently only useful to architects during the conceptual modeling phase, and the company hopes to expand the tool to help with other stages of construction.

City: New York City

Year founded: 2018

Total funding: $11.76 million

What it does: Branch Furniture sells office products, like chairs and desks, to businesses and directly to consumers.

Why it's hot: The company's first iteration sold office furniture the old way: B2B, catering to employers outfitting a huge space who would often purchase items in bulk. After the pandemic changed how (and how often) workers occupied offices, Branch pivoted to sell to regular people — wherever they work.

"We launched our D2C business to cater to the future of work, which was definitively hybrid, both during COVID and after — and that's where we sit today," Sib Mahapatra, cofounder of Branch Furniture, told Business Insider.

Branch's ergonomic chair is a bestseller with a 4.6 rating out of five with over 6,000 reviews — it's rated among the best in its category by Business Insider, Architectural Digest, and Wired for its adjustability and sleek design.

In addition to desk chairs — in colors that range from a standard black to salmon-y orange hue called "poppy," the company also sells desks and lamps to outfit a home office. Its inventory includes meeting tables and even phone booths ($6,395) for more commercial office spaces.

A challenge it faces: Branch's products are physical, so it's been plagued by supply-chain delays. Branch is also up against competitors in the good-looking-furniture-that-is-also-comfortable arena, including Herman Miller and Steelcase — though Branch's offerings are often cheaper.

The company is also gaining ground regarding velocity, or the speed at which new products are developed and released.

"We're learning a lot about the pace of iteration in our product category," Mahapatra said. "It's definitely not software, but the benefit is that you get more time to really get things right and to iterate with purpose, and you end up being a little bit more deliberate about how you iterate the product — it just takes longer."

City: Oakland, California

Year founded: 2022

Total funding: $6.67 million

What it does: BuildCasa helps California homeowners subdivide their lots — thanks to new state laws — and then connects them with local builders who pay the homeowners for a portion of their land and then build new housing on it.

Why it's hot: The national housing crisis is particularly acute in California, which recently passed a series of laws to encourage more building. While others look to transform construction to make cheaper housing, BuildCasa uses technology instead to find more buildable lots in desirable locations like San Francisco and San Jose.

Most massive home-building companies focus on large, master-planned communities, often far from city centers. BuildCasa's vision, said its founders Ben Bear, CEO, and Paul Stiedl, CPO, is to become a large homebuilder focused instead on finding land in already desirable cities and suburbs.

The company works with homeowners to subdivide their land, creating a new, buildable lot. Those lots can then be sold to a local real-estate developer to build on, or BuildCasa can work in partnership with a local builder to erect and then sell a completed home.

A challenge it faces: New laws have simplified the process of subdividing lots, but building in infill areas still requires technical expertise and good relationships with local officials. Building on these smaller lots may be becoming easier, but it still isn't easy.

City: Pittsburgh, Pennsylvania

Year founded: 2018

Total funding: $14.68 million

What it does: Conservation Labs developed a smart water sensor that can identify leaks and wasteful water use. The H2know sensor uses machine learning to decode sounds in water pipes and translate them into insights for commercial property owners, including restaurants and hotels.

Why it's hot: The startup is at the intersection of two buzzy topics: AI and sustainability. H2know trains on thousands of hours of water pipe acoustics so that, over time, it becomes more accurate in detecting leaks and inefficient water use in buildings. Customers use that information to fix problems and conserve water, saving them money on utility bills while lowering their overall carbon footprint. Some 20% of home energy use goes to heating water.

"There's a very strong relationship between net-zero carbon emissions and water consumption," said Mark Kovscek, founder and CEO of Conservation Labs.

He added that H2know has detected leaky toilets in nearly every building in which it's installed. Some large properties are wasting 1 million gallons of water a year, he said.

A challenge it faces: H2know starts at $129, and it could be hard to convince cash-strapped commercial real estate owners to spend money to install sensors when the office market is struggling in many parts of the US.

Kovscek said the goal is to scale up to 100,000 sensors installed as soon as possible, or five times what Conservation Labs is currently on track to sell this year. To support that growth, the company needs to hire some of the "best and brightest" data scientists and engineers to further develop the machine-learning platform that underpins H2know, Kovscek said.

City: New York

Year founded: 2019

Total funding: Almost $380 million

What it does: Large general contractors use Constrafor's software to onboard and pay their subcontractors on time — sometimes before the contractors themselves get paid by the clients. Contractors can also use the software to help purchase the supplies and services needed to complete a construction project on time and within budget.

Why it's hot: There's the money raised. In November, Constrafor announced that it raised $14 million in Series A funding as well as a $250 million credit facility.

The issues the firm is trying to address are also key. Construction is booming across the US, thanks in part to President Joe Biden's $1.2 trillion infrastructure bill. The rise of AI is also leading to a corresponding increase in the construction of data centers.

The actual process of construction, however, can often be long and complicated. That's why Constrafor's role as a one-stop shop appeals to large general contractors.

"So far, everyone has been focused on just building a very, very small point solution," said Anwar Ghauche, Constrafor's founder. "We're combining multiple different workflows, multiple different departments, all on the same platform."

The main challenges it faces: Next up: Constrafor must try to convince subcontractors to subscribe and pay for its software, too.

Gauch added that Constrafor's contractor clients can face cash-flow crunches. Those can lead to delays on important projects.

After Hurricanes Helene and Milton severely damaged parts of Florida, North Carolina, and other parts of the Southeast, Constrafor launched a disaster relief effort that would allow local contractors who are part of rebuilding efforts "to overcome delays, purchase materials, and ensure timely payment for their teams."

City: New York

Year founded: 2022

Total funding: $13.95 million

What it does: Ease Capital helps private equity firms and large investors lend to smaller apartment landlords. It uses data and technology that allow the biggest players to lend $5 million to $50 million in deals that would typically be too small for them.

Why it's hot: Sophisticated private lenders usually focus on the largest apartment complexes, meaning that most apartment-building owners have to turn to banks and agencies to borrow money to purchase or refinance properties. However, current high rates have dramatically slowed bank and agency lending and the large private lenders usually won't lend for small—and medium-sized projects.

Ease uses data and technology to make it easier and more efficient for these large lenders to lend on smaller deals when the need is the highest. In 2023, the company announced a $450 million partnership with major real estate owner and asset manager Taconic Capital Partners, and has already announced multiple successfully originated loans.

CEO Charlie Oshamn told Business Insider earlier this year that the company is often seeing up to $1 billion in loan requests a month. Unlike other firms, which provide an estimated rate upfront that could potentially change over months of negotiation, Ease Capital sticks to its initial offering, eliminating the guessing game for potential clients.

A challenge it faces: Though the founding team has successfully launched other major proptech businesses, like flexible office and event space provider Convene and real-estate data firm Reonomy, it still needs to prove itself as a lender.

City: Colombia and Mexico

Year founded: 2019

Total funding: $564 million

What it does: Habi has built Latin America's largest proprietary database and utilizes AI-based pricing algorithms to facilitate transactions and financing for homebuyers and sellers. Habi also buys and sells homes, offers mortgages, and posts and publicizes listings of properties for sale.

Why it's hot: The company operates in Colombia and Mexico without centralized MLS. MLS, or multiple listing services, are databases designed to help real estate brokers identify available homes for sale. These systems are abundant in the US, whereas they are scarce in Latin America. Without an MLS, it means homebuyers and sellers in Colombia and Mexico have difficulty knowing which properties are available for sale, their prices, and their listing and pricing history.

By gathering and sharing information on more than 20 million homes, Habi has addressed a critical need in these countries' real estate sector, establishing itself as an authority on housing in the region.

"We've become a household name for low and middle-income sellers and consumers and brokers in Mexico and Colombia," Brynne McNulty Rojas, CEO and cofounder of Habi, told Business Insider.

A challenge it faces: A combination of factors, including shifting economic and political conditions, has stalled the growth of Latin America's real-estate market. To achieve the same level of ubiquity as Zillow in the US, Habi must get real-estate brokers and sellers to list their properties on its platform and entice buyers to use it.

City: Lafayette, California

Year founded: 2021

Total funding: $21.35 million

What it does: Founder Vishwas Prabhakara envisions Honey Homes as a "primary care physician for your home." For a monthly fee, a dedicated handyman will come once or twice a month to knock off "lightweight" home improvement projects like fixing a leaky faucet, installing a new ceiling fan, or repainting a room.

Why it's hot: With a cooling housing market, Prabhakara believes many homeowners are staying in their homes longer and interested in investing resources in — and enjoying — the property they currently have.

The main challenge it faces: Homeowners who already hire their preferred handymen may not be willing to pay for a service that sends new people, and bigger projects might require more specialized repair professionals. Then there's the cost and current smaller scale of the company: Subscriptions start from $295 a month, or $3,940 a year, according to the company website. The service is only available in parts of San Francisco and the Bay Area, Los Angeles, Orange County, and Dallas, according to the site.

City: San Francisco

Year founded: 2021

Total funding: $25 million

What it does: Impulse Labs made a battery-powered induction cooktop that, unlike most of its competitors, which may require an electrical upgrade, can plug into a standard 120-volt outlet. The cooktop can boil water at lightning speeds, and sensors hold heat levels steady even at high temperatures.

Why it's hot: Impulse Labs founder Sam D'Amico said the cooktop offers a better cooking experience than gas burners while promoting more climate-friendly homes. Cooking with gas emits pollutants like methane, benzene, and carbon monoxide, which harm our health and the planet. But it can cost thousands of dollars to rewire a home for an electric induction stove. Impulse Labs' induction cooktop avoids those pollutants and the cost of home retrofits.

The battery in Impulse Labs' stove also stores enough power to make three meals if the power goes out, D'Amico said.

"One of the cheapest ways to deploy battery storage is in the appliances we have to buy anyways," he added.

The main challenge it faces: The cooktop costs $5,999. The price is high, D'Amico said, but similar to other premium appliances. The price is lower if buyers qualify for tax breaks and rebates from federal and state governments, as well as some utilities. It's also only a cooktop — not a full stove — but D'Amico said the company eventually wants to sell a suite of appliances that can be a whole-home battery solution. Impulse Labs is accepting pre-orders, with plans to ship in the first quarter of 2025, according to its website.

City: New York City

Year founded: 2020

Total funding: $43 million

What it does: Keyway uses machine learning and AI to aid institutional investors in sourcing, underwriting, and managing portfolios of properties.

Why it's hot: Companies that use AI have become commonplace today, but Keyway believes it is ahead of the pack in adopting and applying AI technology to real-estate investing.

"We were very early on in the AI game in 2020, and I think we've built a really strong backend of data with lots of APIs that allows us to integrate very segregated data very fast," CEO and cofounder Matias Recchia told Business Insider. "The fact that we built our system in a modular way also allows us to customize our product to a lot of our customers — so it's really not one solution fits all."

The main challenge it faces: New technology like Keyway can be hard to push on seasoned real-estate investors as they're used to using old-school methods like manually sourcing, underwriting, and managing portfolios.

"We're merging two cultures that are very different," Recchia said. "The real-estate industry requires a lot of proof to show them that data can really help them make better decisions. So there's a little bit of a culture shift that we're bringing to real estate as we sell them these tools and we partner with them."

City: Brooklyn, New York

Year founded: 2023

Total funding: $8.82 million

What it does: Latii is a sourcing platform that uses AI-powered tools to help North American-based architects and contractors save up to 60% by connecting with Latin American, southern European, and northern African window and door fabricators.

Why it's hot: Architects often include custom windows and doors in their designs, but hiring contractors and craftspeople overseas can cost their property-owning clients thousands of dollars. The architects who work with Latii, however, can source materials faster and at lower costs, cofounder and CEO Santiago Bueno told Business Insider.

"We're able to produce either equal or higher quality products at a less expensive rate," Bueno said.

In October, Latti announced that it had raised $5 million in seed-round funding, which it will use to expand in the Pacific Northwest, Mountain states, and the New York tri-state area.

The main challenge it faces: When working with fabricators in Latin America, challenges can arise in managing certifications, enforcing warranties, and overcoming language barriers. The region's use of the metric system can also be difficult for North America-based architects to navigate.

City: Scottsdale, Arizona

Year founded: 2020

Total funding: $713.8 million

What it does: Lessen's software allows commercial and residential landlords to track maintenance needs, connect with service providers, and buy products.

Why it's hot: In August, Inc. magazine named Lessen the fastest-growing private software company in the US, citing its $1.1 billion valuation.

The valuation preceded a major acquisition in 2023: Lessen spent $950 million to buy property maintenance management firm SMS Assist in what the Commercial Observer called the largest proptech acquisition in history.

Lessen's software is widely used, handling 3 million work orders a year across 250,000 properties, according to Fifth Wall, an investor in the firm. Lessen also launched Lessen Advantage Marketplace, which allows its landlord customers to buy materials like glass, floors, and doors and find better insurance and loan rates.

The main challenge it faces: Like many real-estate firms, Lessen faces an overall slowdown in both the commercial and residential sectors, with mortgage rates remaining elevated. One big potential client base for Lessen is office building owners and property managers, but the office market right now is struggling, with vacancies around the US at record highs.

"We typically grow hand-in-hand with our clients, serving them in additional properties and markets as they expand. So, for example, interest rates can influence growth in some areas of our business," said Michael Tanner, senior vice president of marketing at Lessen.

A dearth of tradespeople is also a challenge for the company's platform that connects them to landlords, Tanner said.

Finally, the firm competes in a crowded market of competitors offering software for landlords, including Stessa, AppFolio, TenantCloud, and more.

City: Santa Monica

Year founded: 2017

Total funding raised by the company: $1.93 billion

What it does: Metropolis uses a computer vision platform powered by artificial intelligence to enable checkout-free payment at parking facilities. After registering their vehicles on the Metropolis app, customers can simply drive in and drive out without the hassle of paying with credit cards or ticket machines.

Why it's hot: Metropolis announced its acquisition of SP Plus, the largest parking network in North America, for $1.5 billion in October 2023 and closed the deal in May 2024. The move allowed Metropolis to rapidly scale its technology and reach 50 million customers across 4,000 locations.

"We've seen success and are continuing to scale and grow because Metropolis' checkout-free experiences give people the gift of time back, so they can spend it on the things that matter the most," cofounder and CEO Alex Israel told Business Insider.

The main challenge it faces: Israel said that most of the parking payments and transactions in the world are still analog.

"We envision a future where checkout-free payments travel with you, but scaling this technology across industries is complicated — it requires remarkable proprietary technology and boots on the ground," he said.

City: Boston

Year founded: 2020

Total funding: $13.17 million

What it does: PredictAP makes real estate invoice processing simple and easy. It uses AI to code invoices quickly.

"So the accounting rules can become very complicated in commercial real estate at big companies," said CEO and founder David Stifter, describing the journey of how an invoice is processed.

He said an invoice would come in first, and someone would need to determine which accounting rules to apply. Predict AP will be useful at this stage because the AI will understand and use the accounting rules correctly. Then, it will go through the rest of the accounts payable process, a department responsible for paying vendors for services or goods at the company. Then, someone will approve it and then pay for it.

Why it's hot: Predict AP serves every corner of the real estate sector. The company said its customers are publicly traded companies that own real estate, private companies that own and operate real estate, or customers who provide services for those big companies.

The company has been able to help AP specialists and property managers face difficulties entering invoices because it takes a lot of time and effort.

"We're able to help folks with that difficult task of coding invoices and it's particularly painful in real estate where there's a lot of complexity," said CEO and founder David Stifter. He added: "Nobody wants to be typing 15-digit invoice numbers; that's not fun."

Russell Franks, the president and cofounder of Predict AP, added to his comments and noted that Predict AP could process an invoice in 30 to 40 seconds faster than the normal processing time of five to 10 minutes.

The main challenge it faces: The company shared that it is hard to find funding in this tough economy, and it is not easy to grow and expand.

City: Boston

Year Founded: 2022

Total funding: $7.97 million

What it does: Propexo's unified API, or application programming interface, helps other real-estate tech companies quickly and easily integrate with property-management systems.

Why it's hot: Real-estate tech companies use APIs to integrate with data from external sources, like lead generation systems or rent roll systems.

However, existing APIs and the technology around them are outdated.

That means companies lose time and money that could be used to develop their product while trying to integrate with these APIs, said COO Ben Keller.

Propexo's unified API improves the developer experience by making the integration process simpler, faster, and cheaper. "We're really the first engineering infrastructure product in the proptech ecosystem," said Keller.

The main challenge it faces: It's not easy to convince property managers and owner-operators to change how they've been running their businesses for many years.

In August, the Department of Justice filed an antitrust lawsuit against RealPage, alleging that the property-management software company allows landlords to coordinate and unfairly keep rents high. This is causing some landlords to rethink how they handle and process information, according to trade publication Multifamily Dive.

City: Chicago

Year founded: 2020

Total funding: $4 million

What it does: Rent Butter has created an alternative tenant screening process that gives landlords a more comprehensive view of applicants' financial history.

Why it's hot: Landlords have historically relied on static credit reports and background checks when evaluating potential tenants. Doing so creates a barrier for applicants with financial difficulties early in their adult lives, as credit scores are a difficult metric to improve.

Rent Butter is trying to eliminate that barrier and change the narrative around who is a "good" candidate by providing landlords with additional information that can more accurately assess a person's financial reliability.

Their application connects to an applicant's bank account, credit history, and employment, criminal, and rent payment history to provide a detailed one-page report highlighting their financial behaviors and potential risks.

"Our whole approach is: How do we show who the person is today — not who they were seven or 10 years ago," cofounder and CTO Christopher Rankin told Business Insider.

The main challenge it faces: Rent Butter partners with landlords, rather than selling directly to consumers, which makes scaling a challenge. Most landlords already have a tenant-vetting process, so it could be hard to convince them to change to Rent Butter.

City: San Francisco

Year founded: 2021

Total funding: $22.27 million

What it does: Shepherd is a Managing General Underwriter (MGU) leveraging tech to make underwriting commercial construction insurance more efficient. It also wields data to create more informed risk selection and price recommendations, often leading to upfront and long-term savings for policyholders.

Why it's hot: Insurers partner with MGUs to provide clients with insurance, with the MGU underwriting policies for clients and selling to potential policyholders. Shepherd adapts the typical MGU model by cutting the underwriting process from weeks to hours and incorporating risk assessment tech into its platform, making it a one-stop shop for insurers and clients. By working faster and putting these services in one place, Shepherd can better serve construction companies and insurers while fostering more involved relationships.

The main challenges it faces: Both insurance brokers and potential clients have some healthy skepticism about a new model for commercial construction insurance, so it falls on Shepherd to earn their trust to gain their business.

City: Austin

Year founded: 2020

Total funding: $60.1 million

What it does: Steadily is a digital insurance company for real-estate investors that promises a "faster, better, and cheaper" underwriting experience.

Why it's hot: Steadily founder Darren Nix first encountered the outdated nature of insurance underwriting, trying to find quotes for his own rental property in Chicago.

Terrible customer service and shockingly high quotes stopped him in his tracks.

"It was like rolling back the clock to the mid-1990s," he told Business Insider. Focusing on selling insurance to real-estate investors has helped Steadily grow to about 140 employees across Austin and Kansas City, Missouri.

In November, Steadily announced it had started to actively write new business on its own insurance carrier. "Nothing says 'we believe in the product we've built' more strongly than underwriting risk as the carrier," Nix said in a statement.

The main challenge it faces: Steadily has started selling insurance to short-term-rental investors, which presents different challenges than underwriting more traditional, longer-term rentals.

The market represents significant growth — accounting for nearly 20% of Steadily's current business — but the pricing is tricker.

"The people coming in and out of those properties don't take care of them at the same level of responsibility," Nix explained. "One of the things that a host can do to demonstrate that they are a good insurance risk is to point to their Airbnb or VRBO history and show that they're a super host, they take great care of their property, they don't host ragers."

City: Medfield, Massachusetts

Year founded: 2020

Total funding: $20.35 million

What it does: Tour24 is an app that lets prospective tenants take self-guided apartment tours without a leasing agent present.

Why it's hot: In many cities, renting an apartment can be cutthroat, with open-house lines and bidding wars to nab a good unit at a reasonable price.

More than ever, people are deciding on places to live quickly — sometimes even committing before they've even seen the unit because they aren't able to schedule a walkthrough that jives with their working hours.

Tour24 allows users — who are ID- and credit card-verified — to tour apartments when leasing agents aren't available, such as on evenings and weekends.

"We are seeing that certainly millennials really prefer self-guided experience," Georgianna W. Oliver, the founder of Tour24, told Business Insider.

Oliver said many of their leasing-agency clients offer Tour24's self-guided tours as well as leasing agent-led tours and virtual tours — and have given feedback that the more options they give potential renters, the better.

"People have the options," she said. "And they really like having the options."

The main challenge it faces: Since the worst part of the COVID-19 pandemic, many individual leasing agencies have been offering some version of a self-guided tour on their own with their own video Tour24 also competes with other self-guided rental-tour apps like Rently and CareTaker.

Tour24 seems to be holding its own: The startup announced in October that it raised $5 million in a Series B round, noting that it had doubled in size in 2024 to reach 525,000 units across over 2,060 multifamily properties.