Starting January 1, Floridians can no longer legally come to Pornhub.

Pornhub just released its year in review report for 2024, and the themes that showed the most growth in popularity this year were related to modesty, being someone’s wife, and “respectful” sex. Seeing them appear in Pornhub’s top trending spots shows how the “traditional” lifestyle influencers have made popular is, and always has been, a sexual fantasy.

Pornhub reports: “Searches for ‘demure’ rose +133%. The term ‘mindful pleasure’ was up +112% and ‘mindful JOI’ (JOI is an acronym for jerk off instructions) was up +87%. Searches related to modesty also increased. The term ‘modesty’ increased +77% and the term ‘modest milf’ was up +45%.” Terms like “simple sex,” “authentic sex,” and “respectful sex” also saw a boost in popularity this year. They attribute this to the “very demure, very mindful” TikTok trend that went viral earlier this year.

The platform also said in its report that wives are way up—and attributes it to The Secret Lives of Mormon Wives. “While wives are already hot on Pornhub, the show, in addition to the interest of traditional aspects like authentic couples and authentic sex, seemed to ignite a spark into a flame,” the report says. “In general, the interest in ‘wife’ and marital searches spiked, with ‘amateur wife’ up +21%, ‘traditional wife’ up +34% and ‘tradwife’ up +72%.” Searches for “mormon wife,” “mormon sex,” “mormon missionary,” and “mormon threesome” were also way up. 

“Many men were turned off by women monetizing their sexuality for themselves. Many men, I also believe, would prefer women not being in charge of their sexuality."