The former chief executive of the parent company of MoviePass, Theodore Farnsworth, pleaded guilty to charges of securities fraud and conspiracy after being accused of misleading investors over the serviceβs βunlimited plan.β Farnsworth also pleaded guilty to conspiracy to commit securities fraud as the chief executive of Vinco Ventures, a publicly traded company. Helios & [β¦]
Ted Farnsworth is the former CEO of Helios and Matheson Analytics, which previously owned MoviePass.
The documentary "MoviePass, MovieCrash" shows how he blew through hundreds of millions of dollars.
He and former MoviePass CEO Mitch Lowe pleaded guilty to securities fraud.
In the HBO documentary "MoviePass, MovieCrash," Ted Farnsworth is the CEO of the publicly traded Helios and Matheson Analytics (HMNY) when the company takes a majority stake in the movie-theater-subscription startup MoviePass in 2017.
Under Farnsworth's watch, MoviePass became a sensation after he and then-CEO Mitch Lowe dropped the monthly subscription fee from $30 a month to $10. It led to millions of subscribers and the company being hailed as the Netflix of movie theaters. Farnsworth and Lowe touted themselves in the press as the masterminds behind it all.
The documentary β based on reporting by Business Insider βreveals the more complicated reality of the phenomenon, showing how MoviePass cofounders Stacy Spikes and Hamet Watt were pushed out of the company after the arrival of Farnsworth and Lowe.
With Farnsworth and Lowe at the helm, hundreds of millions of dollars were spent to not just keep the unsustainable $10-a-month plan going, but also on lavish parties at Coachella, and starting a movie production arm best known for releasing the 2018 movie "Gotti," a biopic on notorious crime boss John Gotti starring John Travolta that received a 0% critics' score on Rotten Tomatoes.
As the documentary shows, the crash of MoviePass is just one of many failed ventures of the 61-year-old Farnsworth. Business Insider reached out to Farnsworth for comment but didn't get a response.
Here's a rundown of many of those companies (some of which went bankrupt), what Farnsworth did after MoviePass, and why he's currently in jail.
2000: Auction site Farmbid.com lasts less than a year
Farnsworth tried to use the popularity of the Psychic Network and the dot-com boom to capitalize on the multitrillion-dollar agricultural business in the early 2000s with the site Farmbid.com.
A 2000 Wired story touted the company as a site that featured "farm auctions, links to wholesalers, a detailed weather center, and even a 'farm chat' area."
But the farming industry wasn't that into it. According to Sunbiz, the official Florida business registry, the company folded in less than a year.
2001: He gets into the beverage space with XStream
Farnsworth founded the company XStream Beverage Network Inc. in 2001, touting it as "an emerging developer, marketer and distributor of new age beverages."
He tried to buy a European energy drink called Dark Dog, but that deal never closed, according to Bloomberg.
By 2007, he was able to buy Global Beverage, which had in its stable Rudy Beverages, founded by famed 1970s Notre Dame football player Daniel "Rudy" Ruettiger.
In November of that year, Farnsworth resigned as chairman of XStream, and its stock dropped 99%, according to Bloomberg.
2007: Farnsworth becomes CEO of Purple Beverage
Farnsworth's failure with XStream didn't stop him from trying another venture in the drink space. He became the CEO of Purple Beverage Co., touting an antioxidant-rich drink.
The stock for Purple Bev went as high as $3.24 in April 2008, according to Bloomberg, thanks partly to Farnsworth landing celebrity spokespeople like Chaka Khan and New York Yankees Hall of Fame pitcher Mariano Rivera. But by the time he resigned a year later, the stock had plummeted by 99%.
2012: He oversees a vitamin company that flatlines within a year and is sued by FedEx
Farnsworth became the chairman of LTS Nutraceuticals Inc., a multilevel-marketing vitamin company. In 2011, it traded as high as $4.85. But by 2012, with Farnsworth running things, the stock fell 99%. It's unclear when he left the company because it didn't make periodic regulatory filings, according to Bloomberg.
In 2013, FedEx sued the vitamin company, saying it was owed $26,000. According to The Miami Herald, the judge ruled in FedEx's favor.
2016: Farnsworthβs Zone Technologies merges with HMNY to become publicly listed on the Nasdaq
Over a decade after Farmbid, Farnsworth went back into the tech space with an app called RedZone Maps (through a company called Zone Technologies). The app flagged where crimes were being reported in a user's area.
A year later, Zone Technologies merged with Helios and Matheson to become publicly listed on the Nasdaq. That same year, Farnsworth was named CEO of HMNY.
2017: HMNY acquires a majority stake in MoviePass
Since its birth in 2011, MoviePass had been trying to figure out a monthly subscription price that attracted moviegoers and would make a profit. By 2017, the company was on the brink of running out of money when Farnsworth got connected with MoviePass' then-CEO, Mitch Lowe. A deal was made for HMNY to take a majority stake in MoviePass. By that summer, Farnsworth and Lowe dropped the price to $10 a month, and the rest is history. With a huge rise in subscribers for MoviePass, the HMNY stock initially soared. But by 2020, MoviePass and HMNY went bankrupt.
At the time of bankruptcy, the company said it was under pending investigations by the Federal Trade Commission, SEC, four California district attorneys, and the New York attorney general.
2021: Less than a year after MoviePass' bankruptcy, Farnsworth founds Zash Global Media and Entertainment
After MoviePass' bankruptcy, Farnsworth quickly landed back on his feet by starting a media company called Zash in less than a year. He later merged it with the publicly traded company Vinco Ventures. He acquired a TikTok rival called Lomotif and even tried (unsuccessfully) to buy the National Enquirer.
By the end of 2022, Vinco stock had cratered and is now worth less than one cent.
In 2024, Business Insider reported on Farnsworth's business tactics while at Zash. They mirror how he operated at MoviePass and some other ventures over the decades: Get involved with a publicly traded company, help raise funding from his finance connections at favorable terms for them, drive up the company's stock with splashy announcements, and leave retail investors with big losses when the stock crashes.
2022: Farnsworth is charged with securities fraud related to his time at MoviePass
Farnsworth has been in a Florida jail since August 2023.
During Farnsworth's time out on bail, he traveled from his home in upstate New York to Miami on multiple occasions without notifying his probation officer and was involved in a domestic incident that resulted in a restraining order, which he also didn't report, according to Bloomberg.
His bail was revoked in an August 2023 hearing. He's now in jail awaiting sentencing.
2025: Farnsworth pleads guilty to defrauding investors
In January, Farnsworth pleaded guilty to defrauding investors in the movie-ticket subscription service MoviePass, the US Department of Justice announced.
This came on the heels of Lowe pleading guilty to securities fraud conspiracy in September 2024.
Farnsworth also pleaded guilty to a conspiracy charge for a second scheme related to a video-sharing platform he was involved with while under investigation for MoviePass.
January 7, 2025: This story has been updated to reflect new details.
Ted Farnsworth pleaded guilty to defrauding investors in MoviePass and Vinco.
Farnsworth has been in prison since August 2023.
MoviePass's $10 plan led to its popularity but was unsustainable, causing bankruptcy.
Ted Farnsworth pleaded guilty on Tuesday to defrauding investors in the movie-ticket subscription service MoviePass, the US Department of Justice announced. He bought the company in 2017 while CEO of Helios and Matheson Analytics (HMNY).
Farnsworth, 62, also pleaded guilty to a conspiracy charge for a second scheme related to a video-sharing platform he was involved with while under investigation for MoviePass.
Farnsworth has been in federal custody since August 2023.
"Farnsworth was anxious to accept responsibility for his conduct," Farnsworth's lawyer, Sam Rabin, told Business Insider in a statement. "The most important step in doing that was to plead guilty to the crimes with which he is charged. He did that today."
The Department of Justice charged Farnsworth and then MoviePass CEO Mitch Lowe with securities fraud in 2022. The DOJ alleged that Lowe and Farnsworth "engaged in a scheme to defraud investors through materially false and misleading representations relating to HMNY and MoviePass's business and operations to artificially inflate the price of HMNY's stock and attract new investors."
The DOJ also recently charged Farnsworth and others with using "the same strategy to defraud" investors in Vinco Ventures, another publicly traded company.
Lowe, the former MoviePass CEO, pleaded guilty to securities fraud conspiracy in September 2024.
The rise and fall of MoviePass
In 2017, HMNY became the parent company of MoviePass. Farnsworth and Lowe launched a $10-a-month plan that made the service very popular. As subscriptions soared into the millions, HMNY's stock skyrocketed.
However, the $10 plan β which allowed subscribers to see a movie a day in theaters β was not sustainable, and the company burned through hundreds of millions of dollars. By 2020, both MoviePass and HMNY went bankrupt.
MoviePass founder Stacy Spikes, who was ousted by Lowe and Farnsworth from MoviePass in 2018, bought back the company in 2021.
MoviePass β under Spikes' leadership β is currently available nationwide.
The story of the rise and fall of MoviePass is chronicled in the documentary "MoviePass, MovieCrash," which was released in May and is based on BI's award-winning reporting.