Samsung

Samsung is the 800-pound gorilla of CES, a global electronics giant that produces mobile devices, TVs and home theater products and kitchen appliances — just to name a few. It's traditionally used CES to remind the world that it's a major competitor in all those arenas, while offering a peek behind the curtain of some more cutting-edge tech. 

In 2024, for instance, Samsung's CES press conference covered all the usual iterative updates — new TVs, new projectors, new soundbars — but also offered up some genuinely futuristic product first looks as well. And while we won't see the transparent MicroLED screens at the local Best Buy anytime soon, you can already buy the Music Frame speaker that was first shown off at CES 2024. But it's the Ballie robot, a two-time CES veteran, that we're most hoping will make a return appearance — ideally with a real-world release date this time.

What to expect at the Samsung CES 2025 press conference

Or perhaps Ballie will be more autonomous this time around. That would better fit the "AI for All: Everyday, Everywhere" theme that the company has announced for its presentation in Las Vegas. (If that sounds familiar, that's because it's nearly identical to the CES 2024 theme.) The Korea-based giant has already posted several weeks worth of early CES announcements in its online newsroom, touting AI-enhanced refrigerators and appliances with built-in screens. But there's non-AI stuff, too: Samsung has preannounced a 27-inch QD-OLED gaming monitor, and the company is teaming up with Google (!) to deliver Eclipsa, a new 3D audio technology that is apparently aiming to be an alternative to Dolby Atmos and DTS. 

There are two things you shouldn't expect to see in Vegas from Samsung. The first is the presumed Galaxy S25 smartphone line. If it follows its recent scheduling, Samsung will likely slate that unveiling for the second half of January, when it will have the tech news spotlight to itself. (Last year it was a January 17 event, which was announced on January 11.) 

The second is an on-stage appearance from director Michael Bay. His 2014 mid-presser walk-off is still the stuff of CES legend, and the sort of thing Samsung's media team will no doubt ensure never happens again.

Samsung's CES 2025 livestream

You can watch the Samsung CES press conference as it happens here. The feed will start Monday, January 6 at 5:00PM ET. (We'll add the embed once it becomes available.) 

This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/samsung-ces-2025-press-conference-watch-it-here-monday-at-5pm-et-005529946.html?src=rss

©

Sony

Be it for the Walkman portables and Trinitron TVs of old or the PlayStation consoles, Alpha cameras and superlative headphones of the twenty-first century, Sony has long been a mainstay at CES. But for the past couple of years at the world's biggest electronics trade show, Sony has opted to focus on a different field: Automotive. The Afeela electric vehicle dominated Sony's 2023 and 2024 CES press conferences, and we know that trend will continue for 2025, with an appearance at the Sony event (and a followup press conference) already confirmed. 

What to expect at Sony's CES 2025 press conference

The Afeela is the first product from Sony Honda Mobility, a joint venture between the Japanese electronics and transportation giants. After a surprise rollout at CES 2023, the Sony CES presser teed up additional details on the EV's LiDAR-heavy sensor array and AI-enhanced cabin tech (the latter coming with an assist from Microsoft) at CES 2024. If the car's previously announced scheduling waypoints — preorders in 2025 ahead of 2026 availability — remain intact, we're hoping to hear which of the Afeela's concept car niceties will actually make the cut once it enters the streets of the real world. 

Of course, it won't be all Afeela all the time in Vegas. Expect Sony to spend time talking up its imaging, gaming or maybe even its movie studio division. And with any luck, we'll get more info on the company's XR headset, which was shown off at the 2024 show, only to never be seen again. CES 2025 would be the perfect place to show off a meaty update of a possible competitor to the Apple Vision Pro. 

Sony's CES 2025 livestream

You can watch the Sony CES press conference as it happens below. The feed will start Monday, January 6 at 8:00PM ET. 

The separate Afeela press conference will take place on Tuesday, January 7 at 4:30PM PT, and will be streamed on YouTube as well. 

This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/sony-ces-2025-press-conference-watch-it-here-monday-at-8pm-et-212207358.html?src=rss

©

SAM YEH via Getty Images

It's hard to find a company that had a better 2024 than NVIDIA. Even after some choppiness in recent weeks, the chip giant's stock price finished last year up 178 percent, and its market cap of more than $3.3 trillion dollars — with a T — is currently second only to Apple. That's thanks to the fact that the ongoing AI revolution is powered largely by NVIDIA processors, which is raking in billions on its hardware even as its customers stay firmly in the red. 

So what does founder and CEO Jensen Huang do for an encore? It's a great question, but we won't have to wait long for an answer. Huang is kicking off CES 2025 in Las Vegas with the first keynote address. He'll be taking the stage at the Mandalay Bay on Monday, January 8 at 9:30PM ET — and you can watch his remarks live right here. 

What to expect at NVIDIA's CES 2025 press conference

In addition to plenty of AI-centric partnerships and services, NVIDIA had a PC gamer-friendly slate of announcements at its CES 2024 press conference, with new RTX 40 Super GPU cards and upgrades to its GeForce Now game streaming platform. 

For 2025, look for the inevitable sequels, with rumors suggesting a blazing fast RTX 5090 for starters. Of course, Wall Street will be more focused on the details Huang will undoubtedly share on the status of NVIDIA's AI hardware. We're likely to hear more news on the company's Blackwell AI chips, which should begin shipping in greater volume this year after first entering the market in late 2024. 

NVIDIA's CES 2025 livestream

You can watch NVIDIA's CES presser as it happens right here — we'll add the YouTube embed ahead of the event's start time on Monday, January 6 at 9:30PM ET. 

This article originally appeared on Engadget at https://www.engadget.com/ai/watch-the-nvidia-ces-2025-press-conference-live-monday-930pm-et-174947756.html?src=rss

©