The first production satellites for Amazon's Kuiper broadband network launched earlier this week, but if you tuned in to the mission's official livestream, the truncated coverage had the feel of a spy satellite launch.

This changed with a video Amazon posted on social media Friday, giving space enthusiasts and prospective Kuiper customers their first look at the real satellites. The 40-second clip shows the Kuiper satellites separating from their launch vehicle in the blackness of space following liftoff Monday from Cape Canaveral Space Force Station, Florida.

Since Amazon unveiled Project Kuiper in 2019, officials at the retail giant have been shy about showing even the most basic imagery of their satellites. Images released by Amazon previously provided glimpses inside the company's satellite factory near Seattle, along with views of the shipping containers Amazon uses to transport spacecraft from Washington to their launch base in Florida.

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The first 27 operational satellites for Amazon's Kuiper broadband network lifted off from Florida's Space Coast on Monday evening, the opening salvo in a challenge to SpaceX's dominant Starlink global Internet service.

Amazon's Project Kuiper, costing up to $20 billion, will beam high-speed, low-latency broadband signals to consumers around the world. Monday's milestone launch kicks off a test campaign in low-Earth orbit to verify the functionality and performance of Amazon's satellites. In a statement earlier this month, Amazon said it planned to begin providing service to customers later this year.

These initial services are likely to have limited reach. Amazon needs more than 80 launches to complete the first-generation Kuiper network, and this will probably take several years.

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