First-generation Echo speakers won’t get Alexa Plus.
Amazon is bringing the new AI-powered Alexa Plus to a wide range of its existing Echo devices — but the upgrade will skip many of the earliest models. The majority of the company’s first-generation Echos won’t get support, according to the Alexa Plus FAQ page, though Amazon says they will continue to work with the standard Alexa.
Alexa Plus won’t support “certain older generation Echo devices,” such as the first-generation Echo, Echo Dot, Echo Plus, Echo Tap, Echo Spot, and Echo Show; the second-generation Echo Show won’t support it, either. Amazon spokesperson Kristy Schmidt confirmed that is the full list of devices. If so, that still leaves many early Echo devices that will work with Alexa Plus.
That means I’ll be able to ask Alexa to book a restaurant reservation through my Echo Flex, the quirky modular Echo speaker that plugs straight into a wall outlet. And people can still get an AI-generated song piped through speakers they’ve connected their microphone-only Echo Inputs to. And if you have an ancient first- or- second-gen Echo Show 15 or newer Echo Hub, those will apparently get access to the AI-enhanced Alexa, too. Schmidt confirmed that each of those will be compatible.
Perhaps it’s a bummer that some of the older Echo devices won’t use AI to book reservations, track ticket prices, or generate fake songs. But at least they’ll still be able to do the old Alexa stuff, like turn on your lights or tell you the weather. And given rumors about the struggle Amazon has had getting Alexa Plus to work right, that might be a good thing, at least for a while.
Amazon’s Panos Panay on stage introducing Alexa Plus. | Photo: Chris Welch / The Verge
Amazon announced a new version of its smart assistant today. Alexa Plus comes with expanded capabilities, the company appeared to demonstrate, like finding concert tickets on your behalf or ordering an Uber to pick up someone at the airport. The upgraded smart assistant will also make it easier to have more natural conversations with it, but Amazon will be charging users for those new abilities for the first time.
Free early access to Alexa Plus will begin in late March 2025 in the United States for customers with eligible Echo Show devices. They’ll be notified through email and device notifications once access to Alexa Plus has been granted, but they will have to opt in to using it.
Subscriptions for Alexa Plus start at $19.99 per month once early access ends, but it’s free for Prime users. Given that Prime costs $14.99 per month, or $139 per year, it’s hard to imagine anyone opting to pay for Alexa Plus on its own. Many of the smart assistant’s new capabilities, such as jumping to the part of a movie where a specific song is playing, will also be dependent on services like Amazon Music and Amazon Prime Video. So to fully take advantage of Alexa Plus, a Prime membership almost seems mandatory.
There were no hardware announcements made at today’s Amazon event, but the company has confirmed that Alexa Plus will work on “almost every” Alexa device released so far, including the Alexa mobile app, as well as Fire TVs and tablets. However, the Echo Show 8, 10, 15, and 21, which all feature touchscreen interfaces, will be prioritized during early access. The company has also confirmed that certain older generation Echo devices, including the Echo Tap and first-generation versions of the Echo, Echo Dot, Echo Plus, Echo Spot, and Echo Show, won’t support Alexa Plus. Amazon’s Astro robot will also only be compatible with the original Alexa.
Update, February 26th: Added additional details on device compatibility and availability.
Here’s what Amazon’s alexa.com website will look like.
Amazon is refreshing the alexa.com website and the Alexa mobile app so that Alexa Plus subscribers will be able to use the revamped, AI-powered voice assistant. We don’t have many details beyond that, but the website and the app could be handy new ways to interact with the revamped Alexa, which was announced at an event this morning.
At the event, Amazon showed how you’ll be able to have conversations with Alexa Plus for things like ordering groceries, controlling smart home devices, and even telling you if someone in your house has recently walked the dog by looking at your home camera footage. Amazon also demoed how Alexa Plus could analyze and summarize documents, and perhaps the new website and app will be used to upload that information.
You’ll access Alexa Plus from the current Alexa app — there won’t be a new app to download, spokesperson Devon Corvasce confirms to The Verge. And when we first published this story, alexa.com just took you to a page to learn more about Alexa and to access the Alexa mobile apps, but now it redirects to a page about Alexa Plus.
It seems like we’ll have to wait a little bit for the new website and app to be available widely, though. Amazon says that Alexa Plus will initially roll out in the US “in the next few weeks,” and then “subsequently in waves in the coming months.” Alexa Plus will cost $19.99 per month or will also be available as part of a Prime membership.
Update, February 26th: Amazon confirmed that Alexa Plus won’t require a separate appand has changed the current page you see when you visit alexa.com.
At Amazon’s annual Devices & Services event on Wednesday, the company introduced Alexa+, an enhanced version of its voice assistant, now powered by generative AI. During the demonstration, Amazon showcased how users can share documents with Alexa+, allowing it to recall important details and answer questions about those documents. Mara Segal, director of Alexa, provided […]
Amazon is not giving up on making its Alexa a virtual shopping assistant. On Wednesday, the company announced that Alexa+, its revamped Alexa experience, will be able to help consumers grocery shop from home using more natural conversations and requests. The feature will work with Amazon Fresh or any other grocery partner working with Amazon, […]
Amazon’s new and improved Alexa experience, Alexa+, starts at $19.99 per month, or free for Amazon Prime subscribers. It’ll roll out in early access beginning next month in the U.S., and then will come to a wider group of users in waves over the subsequent months, Amazon said. Echo Show 8, 10, 15, and 21 […]
As part of the reveal of Amazon’s new AI-powered Alexa+ assistant, the tech giant announced that it’s launching two new features designed for kids called “Explore with Alexa” and “Stories with Alexa.” The features, which leverage Alexa’s new AI capabilities, will be available to Amazon Kids+ subscribers. The company demonstrated the new features at a […]
Amazon unveiled Alexa+, its latest voice assistant, at an event Wenesday morning in New York City.
Among the additions are AI-powered features. The new Alexa can provide dinner recipes, text friends and family, and send out party invitations, among other things, Panos Panay, Amazon's senior vice president of devices and services, said at the event.
Alexa+ can also create bedtime stories for kids using generative AI, Amazon said. The assistant will also work with tens of thousands of partner companies for specific tasks, such as calling a car through a ride-hailing app or booking a restaurant reservation. Amazon has also reached licensing deals with news publishers to feature their content, BI reported.
The assistant will be free for Amazon Prime members. Outside of Prime, users will have to pay $19.99 a month for Alexa+. That's about the same cost as ChatGPT Plus.
Users will start to have access in the new few weeks, with Alexa+ hitting certain Echo Show devices in the coming months, Amazon said.
AI has also eliminated "precise 'Alexa' language," Amazon said in a rundown of the changes. The assistant now picks up on users' tone of voice. For example, on Wednesday, Alexa+ appeared to reassure Panay when he sounded nervous about being onstage with hundreds of people watching.
"Alexa+ learns from you and the more you use it, the more personalized it gets — understanding everything from your favorite entertainment to your family's dietary preferences, allergies, and weekly traditions," Amazon said.
Alexa+ is available on Echo devices with screens as well as through voice-only devices and a smartphone app, Amazon said.
Amazon has been working on a voice assistant that would have integrations with other companies, such as Uber and Ticketmaster, Business Insider reported last year.
But progress has been slow, BI reported. Teams working on the revisions previously wanted to have them ready in time for this past holiday season, but they have had to delay the launch until this year.
In tests, the new Alexa gave answers that were too long or didn't directly answer users' questions, BI reported.
Adding features that customers want to use, AI or otherwise, matters right now for Amazon's voice assistant business, especially as Apple works on improving its AI capabilities in tandem with its Siri voice assistant.
Amazon has faced slowing demand for Alexa despite early success last decade. It's not alone: Usage for Apple's Siri and Google Assistant has also declined since 2020, according to data from EMARKETER, a sister company of BI.
Amazon says that Alexa+, the new and improved Alexa unveiled on Wednesday, is powered by a “model agnostic” system that always uses the “best” AI model for a given task. On stage at a New York City press event, Amazon VP Daniel Rausch explained that Alexa+ draws on Bedrock — the company’s cloud platform designed […]
As part of the new Alexa+ experience Amazon introduced on Wednesday, the smart assistant will gain the ability to navigate through movies on Prime Video on your behalf. Thanks to integrations between Alexa, Prime Video, and Fire TV, Alexa+, as the upgraded assistant is called, will be able to “jump to a scene” in a […]
Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take away much of the friction that comes with talking to a speaker to control your smart home or getting info on the fly.
Some of the new abilities coming to Alexa Plus include the ability to do things for you — you’ll be able to ask it to order groceries for you or send event invites to your friends. Amazon says it will also be able to memorize personal details like your diet and movie preferences.
Alexa Plus is $19.99 per month on its own or free for Amazon Prime members — a better deal, considering Prime costs just $14.99 per month or $139 per year. That comes with access to the Alexa website, where the company said you can do “longform work.” Amazon also said it created a new Alexa app to go with the new assistant. Alexa Plus will work on “almost every” Alexa device released so far, starting with the Echo Show 8, 10, 15, and 21. Early access will start rolling out next month.
Alexa Plus will also be able to carry on conversations from uttering its wake word, which is still just “Alexa.” It also has vision capabilities and can take pictures and analyze images. Amazon demoed other abilities, such as Alexa prompting you to tell you about concert ticket availability and being able to tell you about local businesses (referencing Yelp to do so) and book dinner reservations. The company says it can read a study guide and test you on the answers, as well as research trips and create itineraries.
Like before, you can still control smart home devices, with Amazon calling out things like smart home cameras and lights, but the company says it can create routines on your behalf as well. You’ll also be able to use Alexa Plus for music, with the ability to find songs based on relatively vague descriptions. The company also said you can ask Alexa to jump to a specific scene in a movie, though that took a couple of tries.
A lot of what Amazon showed off was clearly well beyond what you can do with the older version of Alexa. In one part of the demo, Amazon SVP of devices and services Panos Panay asked Alexa if anyone had walked the dog recently, and it referenced smart home cameras to respond that, yes, someone had.
Amazon’s director of Alexa, Mara Segal, demonstrated that you’ll be able to share documents with Alexa — such as handwritten notes and recipes, emails, instruction manuals, and pictures — that it can reference later. For instance, Segal asked Alexa to read a housing association document and analyze its rules regarding solar panels. She also asked it for a readout of a SXSW schedule.
Segal also demonstrated how Alexa Plus can take action when prompted, like telling her about a kids’ soccer schedule and adding calendar details and reminders based on it, all using fairly casual, natural language in an ongoing conversation.
A lot of the demonstrated Alexa Plus features were visual, meaning that the dashboard and UI on touchscreen Echo devices have had a facelift. There are new customizable widgets on the homescreen that can be moved to a second page and a whole new widget specifically for controlling connected smart home devices.
When you speak with the new Alexa Plus on Echo devices with a display, you’ll also see a fluctuating blue bar at the bottom of the interface. Panay said this “is Alexa” and that the little animations and icons it displays are called “Alexicons,” which are used to visually express a sense of personality.
The company also showed off some familiar LLM greatest hits — you can get Alexa Plus to make up stories for you, and it seems to be able to generate AI art as well.
Amazon said Alexa Plus is a model-agnostic system, using its own Amazon Nova model, as well as those from companies like Anthropic. It will choose the best model for the task at hand, according to the company.
Amazon also listed a number of partners from which Alexa Plus draws data to understand and analyze financial markets, sports, and more. Some of the partners include The Associated Press, Politico, The Washington Post, and Reuters.
The company demonstrated that by having Alexa answer questions about the Boston Red Sox and asking Alexa to track ticket availability over time. Alexa Plus will apparently also be able to buy those tickets for you. The company says these are day-one capabilities powered by hundreds of models it calls “experts.”
Amazon said its LLM experts can also do things for services from firms like Uber Eats, Sonos, Wyze, Zoom, Xbox, Plex, Dyson, Bose, Grubhub, Levoit, and Ticketmaster. It also noted some of the Alexa Plus features will be available on the web through Alexa.com.
The company is also partnering with AI song generator Suno to allow Alexa Plus to create songs on the fly from a prompt, with the company demonstrating an AI-made country song about a bodega cat.
Amazon first announced it was going to “supercharge” Alexa with AI in September 2023. Back then, the company made a lot of big claims, saying that Alexa would understand context or build automated routines for you — you needed only ask. But by the following June, around when Apple announced its own Siri AI upgrade, reports emerged that the company was struggling to realize its efforts and that some employees were leaving because they didn’t think this version of Alexa would ever work.
The devices team at Amazon also saw a major executive shakeup in the interim, with longtime leader Dave Limp being replaced by Panay, who’d come over from running Microsoft’s Surface lineup.
Now that its AI Alexa is here, Amazon is entering a world very different from the one Alexa was born into back in 2014. It will compete with a crowded field of AI-powered digital assistants like the way-ahead Google Gemini, the category-defining ChatGPT, and Apple’s reportedly also-struggling upgraded Siri. But with some very limited exceptions, those chatbots aren’t on smart speakers yet, and that may be Amazon’s opportunity. Its speakers could bring an AI chatbot to a lot of people a lot faster than competitors. Amazon just needs to finish getting it out the door.
At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it a “complete re-architecture” of the AI assistant. “While the vision of Alexa has been ambitious and remains incredibly compelling, until right this moment […]
Amazon is set to announce new Alexa features beginning at 10AM ET this morning — and we hope a few devices accompany them. There isn’t a way to watch the event remotely, but our team is here in person to bring you all of the updates as they happen.
We’re expecting Amazon to announce its new AI-powered Alexa, which, according to earlier reports, could cost as much as $5 to $10 per month on top of a Prime membership. Reuters said in June that Amazon has considered the subscription pricing for a complete Alexa overhaul that could allow people to order dinner from services like Uber Eats or help write an email.
The Washington Post said earlier this month that Amazon won’t release the new version of Alexa for at least a month after this event because the company has reportedly encountered issues with inaccurate answers to test questions.
It seems like it would be a good time for Amazon to announce new products that use the latest version of Alexa, too, so we’re hoping to see new Echos or updates to Amazon’s glasses, Fire TV platform, and other devices and services. But who knows? Follow along below for the updates.
Amazon is set to unveil an AI-enhanced Alexa upgrade that could boost publisher exposure.
Amazon is negotiating licensing deals with publishers for the new feature, people familiar told BI.
Some publishers are banking on exposure via Alexa as traffic from other tech platforms has declined.
Amazon is expected to unveil an AI-enhanced upgrade to its Alexa voice tech at an event in New York on Wednesday, and some publishers hope it will lead to broader exposure for their outlets.
As part of the work behind the scenes, Amazon is hammering out licensing deals with publishers to showcase their news and information in the feature, two people familiar with the talks told Business Insider. They asked for anonymity to discuss private deals; their identities are known to BI. Axios previously reported that Amazon had been reaching out to publishers.
Under the proposed terms of these new media deals, users of Amazon devices could hear content from a publisher read aloud when they ask Alexa for information on an Echo smart speaker, or see publisher citations with links on the Echo Show, the version with a screen.
Some publishers told BI they hoped the upgrade would be a big improvement over their earlier experience with Amazon's voice assistant. Alexa, which launched in 2014, hasn't lived up to expectations in recent years, as BI has previously reported. Publishers and other companies were encouraged to create Alexa skills, or shortcuts that let users perform tasks like shopping or getting news, but engagement with them was generally poor.
Publishers see an opportunity here, even if smart speakers have underwhelmed as a category. Facebook and Google search have deprioritized news, and publishers are looking for traffic anywhere they can get it. According to Amazon, Alexa is installed on more than 100 million devices, a sizable audience for publishers to get in front of.
One publishing exec told BI that Amazon was paying "good" but not significant money to feature publisher content, but stressed that the biggest benefit was the ability to up their exposure in Amazon's sprawling ecosystem.
AI deals have been a way for publishers to offset declines in audience and advertising while letting AI companies use their content to answer queries and train their tech. OpenAI, for example, has signed deals with companies like News Corp. and Business Insider parent Axel Springer.
Amazon is hosting an Alexa-focused press event in NYC on Wednesday. Considering the company hasn’t held a major device presser in nearly two years — the last one was in September 2023 — we’re expecting some splashy announcements. The event will not be livestreamed. However, TechCrunch will be reporting on the ground. The festivities, emceed […]
Amazon is holding a press event this week, where we expect it to finally launch its “new” Alexa. This could be the beginning of a major shift in how we use generative AI in our homes, or it could be a big disappointment.
The latter seems likely, based on the delays and persistent rumors that the voice assistant is struggling with its revamp. But I’m hoping we’ll at least end up somewhere in the middle — with a smarter, more useful Alexa, if not the “superhuman assistant” Amazon has promised.
The event, scheduled for 10AM on Wednesday, February 26th, in New York City, is being hosted by Amazon’s new devices and service chief Panos Panay, which is a strong hint there’ll be new hardware. The flagship fourth-gen Amazon Echo speaker is way past due for an upgrade, and with smart glasses being so hot right now, I could see Alexa getting cozier on our faces.
Here’s a look at what we expect from the event, what not to expect, and what we hope is coming. Remember to tune in to The Verge’s live blog on Wednesday.
A “new” Alexa
I expect Amazon to announce the long-awaited arrival of its new Alexa, which has been rearchitected and infused with generative AI — courtesy of its LLMs, including Titan and reportedly some of Anthropic’s Claude.
First announced in the fall of 2023, the revamp of Amazon’s once trailblazing AI voice assistant has been a long time coming. While it’s fine to set a timer or play music and turn your lights off, the current Alexa has struggled to find purpose in a world dominated by ChatGPT, Gemini, and their ilk.
The new “Remarkable Alexa,” as it’s reportedly called, should understand natural speech, interpret context, respond to multiple requests in a single command, and take action on your behalf with either deeper API integrations and / or genuine agentic abilities.
All of this means that we should be able to talk to Alexa without using clunky nomenclature and get more useful responses (assuming Amazon has managed to squash Alexa’s reported need to show off).
For smart home control, we should be able to say a command like, “Alexa, turn out the lights, lock the back door, and turn the thermostat to Sleep — oh, and play sleep sounds in the bedroom,” and the Assistant will do it all.
Amazon’s new Alexa will be tuned in to your smart home and its capabilities
Amazon’s new Alexa should also be tuned in to your smart home and its capabilities. At CES this year, I spoke with companies working on integrations with the new Alexa, using the new developer tools Dynamic Controller and Action Controller that Amazon announced in 2023. Then Amazon said it was working with GE Cync, Philips Hue, GE Appliances, iRobot, and Roborock on features that would allow the Assistant to better understand what you want devices to do. For example, say “Alexa, the floor is dirty,” and it will send out your robot vac.
GE Cync’s Carmen Pastore confirmed to The Verge that the smart lighting company is working on integrating what he called “Amazon Alexa Reflex” to simplify lighting scene control with natural language voice commands.
This is where Alexa can differentiate itself. The voice assistant could bring value if it can fuse its current capabilities with generative AI-powered improvements. However, reports suggest this has been a challenge, with the new Alexa prone to hallucinating or refusing to turn on lights. It’s also an area competitors Apple and Google, who are tackling the same challenge with Siri and Google Assistant, are reportedly struggling with.
A new flagship Echo speaker and better access to Alexa on the go
Thanks to the billions of cheap Alexa-enabled devices in people’s homes, Amazon has a head start in the smart home. However, the flagship Echo fourth-gen smart speaker is now four years old. The company has said its new Alexa will run on all current hardware, but I expect the improved voice assistant will come with a shiny new home — especially considering Panay, the new devices and services chief, has impressive hardware chops, courtesy of his time at Microsoft building the Surface line.
The stage is set for an Echo speaker with a new design, improved processing power, local control, and more sensors
When it announced the new Alexa in 2023, Amazon launched the Echo Hub smart home controller and the third-gen Echo Show 8 smart home display. While we might see an Echo Hub 2.0, the stage is set for a new Echo speaker with a new design, improved processing power, local control, and more smart home sensors.
While the home is Alexa’s comfort zone, Amazon could continue pushing us to use Alexa on the go with new Echo Frame smart glasses and a third generation of the flagship Echo Buds, making the smarter Alexa accessible wherever we are.
New Fire TV features
At the 2023 event, Amazon showed off several new AI features on its Fire TV line, including an improved Alexa search and generative AI screensavers, along with a new soundbar and souped-up Fire TV sticks. While new capabilities are likely, it’s also possible we’ll see new, more powerful Fire TV hardware, perhaps with Thread and Matter functionality built in, to help power deeper integration between Fire TV, Alexa, and the smart home. We’ll have to wait and see.
No firehose of crazy gadgets
We probably won’t see a slew of new devices. There wasn’t a traditional fall hardware event in 2024. Instead, Amazon has announced a steady flow of new products over the past few months, including new Kindles and two new Echo Shows. And earlier this month, Ring announced its first 2K-capable security camera, and Eero expanded its line of Wi-Fi 7 routers. All of this points to this event being just about Alexa and ways to communicate with the AI.
Alexa for a price
Amazon has said publicly that it’s considering charging for the new Alexa, with reports suggesting a price between $5 and $10 a month. Some have said it will be free for a limited time.
Reuters reported that Amazon could generate $600 million annually if just 10 percent of its users paid $5 per month for the service. Considering that Amazon reportedly lost over $25 billion on its Alexa division, this would be a much-needed boost for the product.
Making Alexa really useful is Amazon’s biggest hurdle
A subscription-based Alexa would be a first for the company, but it’s fairly common with AI services. In the smart home, we’ve already seen features like AI-powered video search from Ring and Google Home behind paywalls.
But will you pay for a better Alexa? If it can deliver on its promises and more — maybe. The new Alexa needs to create enough value for users. One area it can do this is by solving specific problems. For example, I tested the Skylight Calendar, whose AI assistant could manage my household’s calendar for me. It costs $80 a year but is genuinely useful.
Making Alexa really useful is Amazon’s biggest hurdle. It doesn’t have the personal context that competing assistants like Siri and Google Assistant have by being embedded in your phone. If Amazon can find a way to connect to that personal data, combined with the context it has about your home, it could get there. It’s a big if, and Amazon has a huge trust and privacy mountain to climb to get there.
Amazon won’t launch the AI-powered upgrade for Alexa for at least a month after its showcase at an event set for February 26th, according to The Washington Post. The delay is reportedly at least partly because the updated assistant has issues with giving inaccurate answers to test questions.
An anonymous Amazon employee told the outlet that the upgrade won’t come “until March 31 or later” due to the issues. The new Alexa could be tied to a subscription, with features like “the ability to adopt a personality, recall conversations, order takeout or call a taxi,” and was originally set to launch later this month as a free trial, the Post writes, citing internal documents and messages.
News of the delay comes after months of rumors suggesting Amazon is struggling to realize its plans to “supercharge” Alexa generative AI, which it said in 2023 would take place over a period of months, but still hasn’t. It was reportedly delayed from a late 2024 launch amid beta tester reports of slow, stiff, and less-than-useful responses. Amazon declined to comment on this story.
Apple is also rumored to be having issues with its own Siri AI upgrade, which has been expected to come soon in iOS 18.4, but may see its capabilities limited or delayed entirely to iOS 18.5, coming as early as May, Bloomberg reported yesterday. Meanwhile, Google’s Gemini-fueled digital assistant continues to enjoy a substantial lead in the race to beef up older smartphone assistants with generative AI.
Update February 16th: Added that Amazon declined to comment on this story.
Amazon and Apple are struggling to put generative AI technology in their digital assistants — Alexa and Siri, respectively — according to a pair of reports that came out on Friday. Amazon hoped to release its new Alexa during an event in New York on February 26. Now Amazon plans to delay the release of […]
Amazon sent out five different invites to its upcoming product event, and when pieced together, they spell out a familiar word: Alexa, the name of the company’s digital voice assistant.
We assumed the event would be about Alexa’s long-heralded renaissance, and given this message, plus Amazon telling Reuters that the event will be Alexa-focused, it seems certain the new Alexa will arrive this month.
The not-so-hidden message suggests that at the event, which is being held on February 26th in New York City, Amazon will launch the new generative AI-powered version of its voice assistant. First announced in September 2023, this “New” Alexa has suffered numerous delays along with reported struggles to merge Alexa’s existing capabilities with the revamped voice assistant. But it looks like it’s go time.
Reuters also reports that, according to people familiar with the matter, the upgraded Alexa debuting at the event will show off new features, including responding to multiple prompts in sequence and acting “as an ‘agent’ on behalf of users by taking actions for them without their direct involvement.”
Amazon will roll out the new Alexa to a limited number of users first, and it will initially be free, according to Reuters. When the new Alexa was first announced, Amazon’s former head of Devices & Services, Dave Limp, told The Verge they might charge for the service but would keep the “Classic Alexa” free. Subsequent reports indicated Amazon was considering charging as much as $10 a month for it.
However, there is still a chance the New Alexa will be a no-show. Reuters also reports that Amazon executives have scheduled a “Go/No-go” meeting for February 14, where they will “make a final decision on the ‘street readiness’ of Alexa’s generative AI revamp.”
