• Aldi isn't my family's primary grocery store, but there are a few things I'll always stop there for.
• I love picking up snacks like Simply Nature PB&J bites and Bake Shop Bakery cheese Danish.
• I also like to browse the Aldi Finds aisle for fun and unique items.

Although I live relatively close to an Aldi, the store isn't our family's primary grocery stop.

However, we like to shop there for specialty items every couple of months, and regularly keep an eye on the Aldi Finds in the store's weekly ads.

Here are eight items we stock up on for our family of four at Aldi.

Simply Nature PB&J bites are a delicious snack.

Whenever I see the Simply Nature gluten-free PB&J bites at Aldi, I stock up. My kids enjoy snacking on them, and I love the sweet-and-salty flavor.

The Savoritz turtle-shaped cheddar crackers are a fun alternative to Goldfish.

The Savoritz cheddar turtles are very similar in taste to Goldfish and are a fun way to mix up our usual snack selection. The only difference I've found is that they're slightly less puffy than Goldfish.

I love finding unique items in the Aldi Finds section.

I focus a lot of my shopping on the Aldi Finds aisle, which has a rotating selection of fun items. Earlier this year, Aldi had a Disney drop that included Mickey ears, sneakers, pillows, and more.

On my recent trip, I found Disney princess shoes and slippers, some seasonal food items and decor, and multiple Bluey toys.

I love grabbing fruit at Aldi.

I never leave Aldi without fresh fruit, as the store's prices are almost always lower than that of other grocery stores near me.

Aldi carries one of my favorite cheese Danish.

I grew up eating cheese Danish from a small bakery near my grandma's house, and I rarely find anything that comes close in terms of taste.

However, I love the version from Bake Shop Bakery, which has the perfect ratio of filling to pastry.

The store has a fun selection of frozen treats.

Aldi's frozen selection always has fun and unique treats, including seasonal ice-cream pops, which my children love.

At one point, my store even had Barq's frozen root-beer floats in push-pop form.

Aldi has a large selection of seasonal decorations and tableware.

Aldi always has a good selection of indoor and outdoor seasonal decorations.

During my most recent trip, the store had Christmas decorations, cozy blankets, Christmas trees, and holiday plates and serving platters.

Aldi's serving trays are perfect for entertaining — cute and festive but not so precious that I'm concerned about my kids grabbing food off of them.

I always check out Aldi's large selection of gluten-free items.

One of the things I love most about Aldi is the store's large selection of gluten-free items. In addition to the aforementioned Simply Nature PB&J bites, I love grabbing Aldi's liveGfree stuffing.

Click to keep reading Aldi diaries like this one.

• I'm a loyal Aldi shopper, but I wanted to see how its holiday groceries compared to Trader Joe's.
• I found plenty of sweet treats and snacks at both stores, and Aldi's prices were great.
• However, when it came to a festive atmosphere, Trader Joe's blew it out of the water.

Every winter, Aldi and Trader Joe's roll out an array of seasonal groceries that get shoppers (myself included) excited for the season.

Aldi is usually my go-to grocery store, but I love stocking up on festive snacks and treats, so I decided to visit both to compare their prices, variety, and overall atmosphere.

Although both chains had seasonal items on display, only one truly delivered the holiday spirit.

The Aldi Finds section was packed with holiday treats.

The Aldi Finds section of the store has a variety of specialty items year-round, and it didn't disappoint this holiday season.

The section was filled with everything from desserts and snacks to holiday-themed party favors.

One standout was the gingerbread kit, a classic activity during the holidays. Priced at $8.50, it included prebaked gingerbread, icing, and assorted candies for decorating.

Trader Joe's sprinkled holiday cheer throughout the store.

Unlike Aldi, Trader Joe's didn't confine its seasonal items to one section. Festive snacks and treats were scattered throughout the store, adding little pops of cheer as I walked the aisles.

However, each item was clearly marked as a holiday special, so they were still easy to find.

I saw that Trader Joe's had its own take on a gingerbread-house kit. It was similarly priced at $9.

I spotted panettone, the Italian holiday cake, at Aldi.

If you're looking for a classic Italian treat this holiday season, Aldi has a 26.5-ounce panettone for $6.

The store had a chocolate-chip panettone as well as a more traditional version of the cake with dried fruit.

Luckily, Trader Joe's had the classic Italian dessert, too.

Trader Joe's had a traditional panettone for sale through its Trader Giotto's line.

The 26.5-ounce cake was a dollar more here at $7, and I only saw one flavor option.

There was no shortage of cheerful snacks at Aldi.

Both stores offered unique seasonal snacks, but Aldi's peppermint kettle corn caught my eye.

I'd never seen this flavor before, so I was definitely interested in trying it out, especially since the big bag was only $4.

Trader Joe's also stepped up its snack game.

Trader Joe's seasonal snacks were fairly similar in price to Aldi's.

I liked the festive twist of the $4 spiced cranberry granola. It was refreshing to see a less common holiday flavor profile.

Aldi's holiday-themed beverages were affordable.

When it came to beverages, Aldi impressed me with its range of holiday-themed coffee creamers.

I saw peppermint-bark creamer for $2.70, and the almond-milk-based peppermint-mocha creamer was the same price.

Trader Joe's options, on the other hand, seemed a little more fun.

Over at Trader Joe's, the standout festive drink was its hot-cocoa polar bear.

The $2.50 chocolate bear melts into warm milk to make a tasty mug of cocoa. I think these kinds of items make great stocking stuffers or smaller gifts, especially for families with kids.

Overall, I think Trader Joe's brought the most cheer.

If you're looking to save money on holiday treats, Aldi might be a safer bet. It had a nice variety, and its prices were pretty great — I expected as much from the budget grocer.

However, if you want an overall festive shopping experience, I suggest heading to Trader Joe's. The store really impressed me with its range of unique seasonal offerings.

I'll likely be back to both stores as the season unfolds, but for now, Trader Joe's put me in the Christmas spirit just a bit more.

• I almost always get my weekly groceries at Aldi, and I've learned some money-saving tips.
• The budget grocer already has pretty good prices, but there are usually weekly deals.
• I try to avoid looking through the Aldi Finds aisle and stick to the perimeter of the store.

My fiancée and I shop on a budget, and we're dedicated to Aldi.

The grocery chain already offers great prices, but we've begun doing a few things there to stretch our dollar even further.

Here's how we save money shopping for groceries at Aldi.

We use the weekly circular — it's usually at the front entrance.

One of the first things we do when we walk into Aldi is grab the weekly circular, which is usually stationed on a rack right by the main entrance.

The ads showcase Aldi's current deals, so it's a great guide for anyone looking to save.

When we focus on these discounted items, I also find we get less sidetracked by flashy deals on products we didn't intend to buy.

An empty produce box helps us carry our groceries for free.

Aldi has a bring-your-own-bag policy, so they're not free at the register. Instead of buying them, we usually grab a large, empty produce box from the shelves.

Most Aldi stores have a section where you can find these boxes in a bin with recyclables, so it's pretty easy.

You can obviously just bring your own reusable bags, but we've found that the box is an even better solution for us.

It's much easier to pop one box in the trunk of our car and carry it into the house in a single trip. Once we're home, we reuse the box for storage or recycle it.

We avoid Aldi's premade meals and heat-and-eat dinners.

We tend to avoid premade meals, heat-and-eat dinners, and specialty deli items like dips and cheeses.

Although they're convenient, they tend to be significantly more expensive per serving than cooking something from scratch. Instead, we stick to Aldi's staple ingredients, like fresh produce, canned beans, tortillas, and chicken.

By focusing on these core items, we've created a weekly meal plan that's cost-effective and healthy for our lifestyle.

Although the Aldi Finds are tempting, we try to avoid them.

The Aldi Finds aisle typically features unique items, seasonal treats, and specialty goods that aren't part of the store's regular inventory.

All the signage might make shoppers feel like they're getting some sort of deal, I think the aisle can be a trap for impulse buys.

Sometimes, we find hidden gems in the aisle, but Aldi Finds are usually not essential to our weekly shopping list — and looking through them can just lead to us spending more money.

We usually skip this aisle entirely so we're not tempted.

We stick to the perimeter of the store.

It may sound simple, but shopping around the perimeter of the store helps us stick to our budget.

In most Aldi locations, the more basic essentials, like produce, dairy, and meats, are located around the outer edges of the store.

In contrast, the center aisles usually have Aldi Finds, holiday items, household goods, snacks, and other products that are more likely to encourage impulse purchases.

When we shop, we literally snake our way around the perimeter, only detouring into the aisles when we need something on our list. It keeps our shopping trip efficient and minimizes our exposure to nonessential items.

• This month, Aldi is stocking shelves with plenty of festive treats and cozy comfort foods.
• Easy meals like a loaded-potato pizza and beer-cheese ravioli are sure to become family favorites.
• The Specially Selected flavored marshmallows are the perfect way to elevate a cup of hot cocoa.

The winter holidays are just around the corner, and with them comes a new slate of fun and festive goodies at Aldi.

From quick dinner options to gift-worthy treats, there are plenty of delicious items to get you through the cold and busy holiday season.

Here are the best specialty items to buy at Aldi this month, each ringing up for $5 or less.

Clancy's mistletoe-mix or pretzel gift boxes make the perfect sweet treat.

Whether you're looking for a gift for a friend or a little treat to get you through the holiday season, these snack gift boxes are sure to be a hit.

Choose from chocolate-and-caramel-covered pretzels or the mistletoe mix, which includes sweets like chocolate-coated pretzels and candies. Each gift box costs $4.

Upgrade your hot cocoa with the Specially Selected flavored marshmallows.

It may be too chilly to roast marshmallows over a firepit, but you can still spruce up your hot cocoa or coffee with these flavored marshmallows coming to Aldi in early December.

Try the vanilla-bean or cinnamon-churro flavors for just $3.50 per bag.

Get creative with the new Specially Selected cinnamon-bun or gingerbread-caramel spreads.

The new Specially Selected sweet spreads would be great on anything from pancakes and French toast to fruit.

The spread comes in two unique flavors: cinnamon bun or gingerbread caramel. Stock up on your favorite flavor, or try both for $2.80 per jar.

Indulge in the Bake Shop gingerbread cookie sandwiches.

If you love gingerbread, you'll want to grab these Bake Shop cookie sandwiches at Aldi this month.

Each sandwich features two soft, chewy gingerbread cookies and a gooey cream-cheese filling.

Each container of 12 cookies is available for $4.80.

Add holiday cheer to your charcuterie boards with the Emporium Selection festive cheeses.

Aldi is known for its unique cheese selection, and during the winter holidays, there's no shortage of festive options for charcuterie spreads.

This month, shoppers will find a tree-shaped whiskey cheddar, a star-shaped mature cheddar, a sweater-shaped cheddar with black pepper, and a snowman-shaped cheddar with caramelized onion, each for just $4.30.

Save big on Specially Selected wagyu ground beef.

Starting in early December, Aldi will be selling 16-ounce packs of high-quality wagyu ground beef for $5 each. Consider stocking up before they're gone.

Enjoy a quick, bistro-style meal with the Specially Selected flatbreads.

December is a busy time of year for many people. So, if you're looking for quick lunch or dinner options, check out the new Specially Selected flatbreads at Aldi.

Choose from spinach crème fraîche or mushroom for just $5 each.

The new Sundae Shoppe ice-cream sandwiches put a festive twist on a classic dessert.

If you believe it's never too cold for ice cream, these new festive Sundae Shoppe ice-cream sandwiches are for you. Starting in mid-December, Aldi's freezer section will have them in peppermint-shortbread and gingerbread flavors.

Grab one or both for $3.50 each.

Try one of the Emporium Selection holiday-inspired goat cheeses.

No charcuterie board is complete without goat cheese, and luckily, Aldi will have two new options available this month.

Choose from gingerbread- or sweet-cranberry-stuffing-flavored goat cheese for $2.50 each.

Don't forget to add Specially Selected alcohol-infused cheddars to your holiday spread.

This month, Aldi is carrying new alcohol-infused cheddar cheeses.

Options include a petite-sirah-infused cheddar, an espresso martini-steeped cheddar, or a craft-beer-soaked cheddar, each for only $4.50.

Make the perfect comfort meal with Priano beer-cheese ravioli.

Winter is all about comfort, and that's exactly what the beer-cheese-stuffed ravioli by Priano provides. Try a bag for only $4.

The new Mama Cozzi's Pizza Kitchen loaded-potato pizza is great for busy households.

It's not all gingerbread and peppermint at the grocery store this month. Busy households will also find these convenient loaded-potato pizzas by the Aldi fan-favorite brand Mama Cozzi's Pizza Kitchen.

Each pizza features a cheesy sauce, roasted potatoes, crispy bacon, and a blend of mozzarella and cheddar cheeses, all for just $5 per pizza.

Bring the Simply Nature cauliflower tortilla chips to your next gathering.

If you're looking for a snack to please everyone at your next holiday party, grab a bag of these cauliflower-based tortilla chips for only $3.

Available in sea-salt or nacho flavors, these chips are gluten-free, vegan, and grain-free, making them a good option for many different dietary needs.

Julie Herron drove by the Aldi near her home in Nashville for years before she went in. She usually shopped at Publix, but in 2021, when inflation was sending grocery prices soaring, her curiosity got the better of her. She was shocked at what she found in Aldi.

Everything there was cheap, she said. The store also had cool products, like a variety of German cheeses and $1.59 makeup-removal wipes she said were "superior, honestly," to a comparable $20 product at Sephora.

Aldi has become Herron's go-to store. "My friends say that they call me the 'Aldi Queen,'" Herron, a retired elementary-school teacher, told me. "I go every week."

As grocery prices have jumped by double digits over the past few years, people have felt the sting. For many, Aldi has been a source of solace. A recent Motley Fool analysis found that a basket of 20 products that cost about $65 at Aldi was $11 more at Kroger and about $54 more at Whole Foods. Though Aldi isn't the biggest grocery chain in the US — according to Euromonitor, it captured just 1.4% of US grocery sales last year, compared with Walmart's 25% — it offers a lot of things shoppers are looking for these days: organic meat, store brands, and a quick shopping trip. As a result, it has attracted loyal fans who proudly sport Aldi-branded tote bags, pants, and flip-flops. And it's the fastest-growing grocery chain in America by new store openings, a title it has held for five years, according to the real-estate services company JLL.

The US grocery business is ruthless. Competition is fierce, and profit margins are slim. Many have tried and failed to find success. So how did a German grocery chain find such a ravenous following in America?

From its start in Germany after World War II, Aldi's founders, Theo and Karl Albrecht, were singularly focused on keeping prices low. The brothers expanded their family-run store into a chain of 77 stores in Germany by 1954 with the aim of minimizing expenses and maximizing profit. They didn't advertise. They offered only shelf-stable items that sold well, eliminating the need to buy and run refrigerators. Shoppers even picked their own items off the shelves — a radical concept at a time when German shoppers were used to being served at a counter.

When Aldi opened its first US store in Iowa City, Iowa, in 1976, it used a similar approach. A newspaper ad at the time proclaimed that the store had "no perishables," "no fancy shelving," and "no fancy floor." It promised lower prices for a variety of items, from baby shampoo to salad dressing. The ad estimated that the cost of a basket of goods at Aldi was 18% less than at a rival.

Though that store ended up closing in 1977, Aldi kept working to perfect its formula for American shoppers, largely by going smaller. The Iowa City store was about 40,000 square feet — close in size to a typical modern US supermarket — but the hundreds of stores Aldi opened in the next two decades were just about 10,000 square feet. This meant that Aldi could carry only a fraction of the items that its supermarket rivals could, but it had a solution: Go smaller with selection, too. Instead of stocking a dozen types of ketchup, it sold only one or two. The model caught on, and by 2004 the chain had 700 locations across the country.

Over the years Aldi has found clever ways to become even more efficient. Today, for instance, produce like apples, oranges, and broccoli are sold in prepackaged units to save time weighing and pricing each item. Many shelf-stable items are put on the sales floor in the same cartons they arrived in. Employees often rotate between ringing up customers and stocking shelves. To get a shopping cart, customers have to provide a quarter, which they get back when they return the cart — a system that saves the company from needing parking-lot attendants to round up carts. Though shoppers must bring their own bags and pack them themselves, the prepackaged produce and large barcodes on products contribute to a speedy process.

A September study of grocery prices in Charlotte, North Carolina, by analysts at Bank of America found that while Aldi had raised prices by more than other grocers over the previous year, it was still cheaper than local Walmarts (which were cheaper than Kroger-owned chains and Whole Foods).

Aldi now has about 2,400 stores in the US, with another 800 planned for the next four years. Foot-traffic data from the location-data company Placer.ai indicates that the number of shoppers who visited Aldi stores in the spring of 2022 increased from the same period in 2019. This year, foot traffic at Aldi's stores has grown by 10% to 18% each month compared with 2023, more than double the rise among traditional grocery stores.

Sumone Udono, a trucker based in Wisconsin, has frequented an Aldi that's a 10-minute walk from her home for decades. She buys everything from the brand's organic pistachios to the spices she estimates would cost double at a traditional supermarket.

Selling others on Aldi, though, wasn't always easy. She recalled that in the early 2000s, when she ran a concession stand at her kids' baseball games, she tried to convince the other parents to replace Oscar Mayer hot dogs with the Aldi equivalent to lower prices. The parents were hesitant but ultimately agreed to sell both and see how it went. The Aldi dogs ended up outselling the name-brand ones.

Relying on store brands is one of the most successful cost-cutting tactics Aldi has implemented. Aldi says roughly 90% of the items in its stores are from the grocer's own brands. For comparison, about 20% of groceries sold in the US last year were store brands, according to the Food Marketing Institute.

Scott Patton, a vice president of national buying and customer interaction at Aldi USA, said that having so many private-label products saved the company costs associated with national brands, such as advertising fees. It also gives Aldi more of a say in how products are created — for instance, Aldi worked with one of its mandarin-orange suppliers to reduce the amount of plastic in its packaging, a move which helped save Aldi money, Patton said. Costco and Trader Joe's similarly use store brands to cut costs.

Patton said that relying so much on its store brands increases the pressure for Aldi to find just the right items. "If we don't have the right quality at the right price for the consumer, there's not another option for them to pick from."

To accomplish that, he said Aldi tests about 35,000 products a year. In some cases Aldi has found success designing its products to resemble more-familiar brands. For example, it sells Clancy's nacho-cheese-flavored tortilla chips, which come in a red bag with a triangle logo reminiscent of Doritos, and L'oven Hawaiian sweet rolls, which are comparable to King's Hawaiian rolls.

Phil Lempert, a food industry analyst and editor of the website Supermarket Guru, said that many shoppers used to look down on store brands. "For my parents, there was a stigma." But these days, Gen Z and millennial customers are less likely to care about brand and more likely to prioritize price.

It helps that many Aldi-brand products don't seem generic and boring. It stocks brioche, Dutch Emmental cheese, and chili-lime cashews. "It's a German company, so they have a lot of international products, especially cheese," Herron said.

She's a fan of what's known as Aldi's "Aisle of Shame" — or as the store calls it, the Aldi Finds aisle, a section in the center of most Aldi stores with miscellaneous low-cost nonfood items that change every Wednesday. The aisle's items have included rugs and Dutch ovens — and it has garnered a loyal following. The Facebook group Aldi Aisle of Shame Community has 1.5 million members, the most active of whom post photos of their finds. Recently, fall-themed scented candles were making a splash. In October, the hit find was a pressure-point massage cane.

To cash in on the growing fan base, Aldi has released two collections of branded apparel and accessories. Last fall's selection — "Aldi-das," as some on TikTok call it — included canvas slip-on shoes, travel mugs, and a backpack. Lempert said it's a big change from the Aldi of the 1970s. "Twenty-five years ago, the people who went to Aldi were just looking to save money," he said. "Now it's very hip to go to Aldi."

In 2023, Aldi agreed to buy 400 stores from Southeastern Grocers, including many run by Winn-Dixie, a Florida chain that became a household name in the South during the 20th century. Analysts at the consumer-data firm Dunnhumby said the acquisition should "raise alarm bells for retailers not only in the Southeast but throughout the US."

Of course, Aldi's expansion faces headwinds. Americans have lots of choices for where they shop, and recent entrants like Amazon and Lidl, another discount chain based in Germany that launched in the US in 2017, are competing for market share.

Devout Aldi fans might don their branded windbreakers and dart straight to the nearest Aldi, but most Americans just head to whichever store is closest, said Zak Stambor, a senior analyst who covers retail and e-commerce for EMARKETER, a sister company of Business Insider. "Even if I want to save money on groceries and I fit the demographics of the Aldi customer, if I have to drive 15, 20, or 25 minutes to an Aldi, I'm not likely to do that on a regular basis," he said. Twelve states, including Washington and Colorado, don't have an Aldi.

Then there's the fact that grocery-price inflation, which has pushed many people toward the discount grocer, slowed to 1% in the year that ended in October — though, inflation may return if the Trump administration enacts new tariffs. Walmart recently said it planned to raise prices if Trump's tariffs are implemented.

Lempert, the grocery analyst, thinks Aldi's growth is only getting started. He has met the CEO of Aldi USA, Jason Hart, and toured the company's American headquarters in Illinois. He expects to see even more Aldi stores opening. "By the end of this decade," he said, "they'll probably have 4,000 or 5,000 stores."

Alex Bitter is a senior retail reporter at Business Insider.