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Google will apparently offer β€œAI Mode” right on its main search page

20 December 2024 at 08:58

Google will soon take more steps to make AI a part of search, exposing more users to its Gemini agent, according to recent reports and app teardowns.

"AI Mode," shown at the top left of the web results page and inside the Google app, will provide an interface similar to a Gemini AI chat, according toΒ The Information.

This tracks with a finding from Android Authority earlier this month, which noted a dedicated "AI mode" button inside an early beta of the Google app. This shortcut also appeared on Google's Android search widget, and a conversation history button was added to the Google app. Going even deeper into the app, 9to5Google found references to "aim" (AI mode) and "ai_mode" which suggest a dedicated tab in the Google app, with buttons for speaking to an AI or sending it pictures.

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Google’s plan to keep AI out of search trial remedies isn’t going very well

Google got some disappointing news at a status conference Tuesday, where US District Judge Amit Mehta suggested that Google's AI products may be restricted as an appropriate remedy following the government's win in the search monopoly trial.

According to Law360, Mehta said that "the recent emergence of AI products that are intended to mimic the functionality of search engines" is rapidly shifting the search market. Because the judge is now weighing preventive measures to combat Google's anticompetitive behavior, the judge wants to hear much more about how each side views AI's role in Google's search empire during the remedies stage of litigationΒ than he did during the search trial.

"AI and the integration of AI is only going to play a much larger role, it seems to me, in the remedy phase than it did in the liability phase," Mehta said. "Is that because of the remedies being requested? Perhaps. But is it also potentially because the market that we have all been discussing has shifted?"

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Β© SOPA Images / Contributor | LightRocket

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