• Caitlin Wehniainen has helped place top talent on high-visibility teams at Fortune 1000 companies.
• She said experience, accomplishments, ability to learn, and growth matter more than college names.
• Wehniainen looks for these attributes in various ways on a candidate's résumé.

This as-told-to essay is based on a conversation with Caitlin Wehniainen, a staffing and recruitment expert and director of business development at On Cue Hire, based in Boca Raton, Florida. It has been edited for length and clarity.

I've been a recruiter placing candidates in corporate roles in IT, HR, finance, marketing, and other fields. I even started my own staffing and talent firm, On Cue Hire. In my years of recruiting, I've found that the name of the college or school someone attended is rarely a deciding factor when assessing their fit for a position.

In fact, it's rare that I pay attention to a college or school name when evaluating an individual's credentials and ability to perform in any given role. Unless the position I'm hiring for is incredibly niche, most hiring leaders like me care far more about other assets.

Hands-on work experience, accomplishments, aptitude for learning, and growth mean more to me than the name of the college or university a job candidate attended. Here's how I look for those things.

Degree levels and types vary depending on the position

When I'm looking at marketing roles and sales positions, I tend to see many people with marketing and communications-related degrees.

For IT roles, I generally see master's degrees in information systems and computer science. But really, I see a lot of people without degrees building phenomenal careers in skilled trades like technology.

Many of these applicants have developed their skill set from prior jobs or learning at home, where they download the software and teach themselves, tinkering with things as they go.

The more experience a candidate has, the less their degree matters to me

Once an individual has 5 years of experience, the degree becomes less relevant. At that point, the company they worked for matters more.

When hiring, I ask about the prior company. What did you do within that company? What value and contributions did you bring? Answers to these questions become much more important to me than what an applicant studied in school.

Promotions within the same company are a good sign to recruiters

On résumés, I look for visible promotions within the company or organization the candidate worked for. I want candidates who are fundamental contributors within their company.

Often, I'll see someone who has been at the same company for three years and has job titles that go up the ladder. I see that and go, "OK," this company is recognizing this person's talent and is giving them greater responsibility.

All this shows the candidate is highly capable and high performing in their job. They're probably a great professional because they're earning promotions.

Candidates should show recruiters they care about their craft

It's always great to see when someone is continuing their education in their field through furthering their degrees with a master's, Ph.D., etc. This shows they're passionate about their career and care about their craft. They want to learn more about what they're doing.

Certifications also add value to an applicant's candidacy for a role. I like to see applicants reach their long-term goals. For example, I value a candidate for a marketing role who has spent time earning an SEO certification. This means they spend personal time outside work, becoming a stronger professional in their field.

There are only a few instances where school name matters

There can be hundreds of applicants for just one role because LinkedIn and other job boards have one-click application systems. What makes a candidate stand out online is having a phenomenal LinkedIn with professional recommendations from previous hiring leaders or details about any other great project that they've accomplished.

I've worked with Fortune 1000 companies, placing top talent on high-visibility teams. Unless I'm searching for a high-level IT or software architecture role that might prioritize candidates from elite technical institutions like MIT, the school name doesn't typically matter.

If you're a talent recruiter with advice and tips you'd like to share, please email this editor, Manseen Logan, at [email protected].

• Matt and Anya Schodorf are cofounders and owners of Café de Leche, with 4 locations in the LA area.
• Café de Leche's Altadena location was destroyed in the Palisades fire.
• A GoFundMe campaign has raised over $20,000 to support affected employees.

This as-told-to essay is based on a conversation with Matt and Anya Schodorf, owners and cofounders of Café de Leche, a coffee roasting café and small business in Los Angeles. It has been edited for length and clarity.

My wife, Anya, and I had four locations of Café de Leche around the Los Angeles area, but our Altadena location — our most popular and busiest one — burned down in the Palisades fire. Most of our livelihood comes from that location, which we developed into a thriving business over the past nine years.

To us, the café was more than just a building. It was a spot where the community gathered, where customers held celebrations for momentous occasions, from wedding receptions to baby showers, and where some of our employees, who later started relationships, first met.

Right now, we're mourning the loss of all these intangible things, like the sense of community connected to that space, and worrying about what will happen next.

That location had six permanent employees, and we also worry about their ability to provide for their families.

We're still stunned at how this all happened so fast

We've had windstorms in Altadena before. We went there at 9:30 p.m. to batten down the hatches — put away outdoor umbrellas and check if furniture had blown over. We watered down the patio in case ashes or embers came in and disposed of a downed Christmas tree leftover from the holidays. We walked around; it was so peaceful. Then, we sat in the office for a minute to pray.

We got our mail and locked the door, giving one last look at our business before we got in the car. Although we saw the fire on the foothills near east Altadena, we never expected the winds to blow the fires so close to our business, let alone for it to catch fire. We didn't think to take anything from the shop.

We woke up scared the next morning and tried to check on our business

We drove up at 6:30 a.m. along West Altadena, thinking it would be the safest route. Everywhere we looked, houses were burning down, and businesses were on fire. We couldn't see through the pitch-black smoke, so we turned around. It was getting unsafe.

Later, our daughter discovered online that the fire station half a block from the café had caught on fire. When we heard that, we knew things wouldn't be good. Then, someone commented on one of our Instagram posts saying they saw the café on fire. We tried to occupy ourselves, but we couldn't stop thinking about what might be happening to our business.

When it was safe to return, we went back up. Nothing was left. We were stunned.

We realize our business is just a thing, but we put a lot of love into it, and it makes up the bulk of our livelihoods

We are a small, mom-and-pop-run business; we don't have investors or a franchise. We put everything into the business, and each décor item was chosen and curated with love.

We're trying to find roles for the six permanent employees within our other locations, but in the meantime, we've set up a GoFundMe page to help them.

Our goal was to get $10,000 for our employees, and it was amazingly fully funded within the first 24 hours. At this point, over $20,000 has been raised. The support has been beyond anything we ever imagined, and we are grateful beyond measure.

Most employees live within 20 minutes of the café, if not directly in Altadena or Pasadena. Many had to evacuate, some lost their homes, and all have been impacted severely by this tragic event. We hope that these funds help bring them some comfort.

We hope to rebuild and come back stronger

People have special places they feel connected to, and this spot was that for many members of our community.

We hope the insurance companies will be true to their word and cover our losses, and the government will pause payments on our mortgage. How can we pay a mortgage on land that no longer has a business on it? These are just some of the things we are worrying about.

After those who've lost their homes are taken care of, we'd like to see some resources available to small businesses to help us.

Our hearts go out to those who lost their homes. We are very cognizant of people who lost more than we did, and we want to send love and support to them.

• The author is a California native who grew up witnessing reoccurring wildfires.
• She moved to Indiana due to rampant West Coast wildfires and climate change concerns.
• She's urged her friends and family to leave California as well and doesn't plan on returning.

When I graduated from high school in 2004, there were over 8,000 wildfires across California.

I was born and raised in Southern California, and I've experienced more than my fair share of wildfires. In fact, it's one of the major reasons I left and continue to call Indiana home. I've toyed with the idea of returning someday, but the constant fires — and larger climate change and land mismanagement problems — keep me from buying property there.

I've urged my family and friends from high school to leave, but California can be a bubble. When life is good, no one sees the problems: the increase in homelessness, traffic, etc.

California wildfires have always been a part of my adult life

In 2009, when I graduated from UCLA, over 9,000 wildfires burned across the region from February through November, well beyond the typical fire season. It was worsened by years of drought.

That summer, I watched billows of smoke rise above the skyscrapers in the deadliest fire of the season, the Station Fire, north of LA, before we were all urged to hop into gridlock to evacuate. It was hellish: choking smoke and nowhere to go on the 110 freeway.

In 2018, wildfires struck again. This time my family had moved to Irvine, California, and I was on a date at a Barnes and Noble in Aliso Viejo. My date and I were suddenly urged to drop everything. Fleeing the parking lot, I snapped a quick picture of smoke in the distance, burning dangerously close to Soka University, where I used to teach.

That evening, lying in bed, I felt like I couldn't breathe. My family members felt the same, and later, we installed the highest-quality HEPA filters we could find and portable ones we could move throughout the house.

I left California and moved to Indiana

I moved to Southern Indiana a year prior, in 2017, and still live here now. As a freelance writer of home tours, I encounter many ex-Californians living here and in the Midwest more generally. Concerns about climate change and the fires that result from it are at the top of our list for moving away.

Californians seem to be moving to Indiana and Michigan for access to clean water at the Great Lakes — but that's just my pet theory.

The cost of living is much lower here than in California, and I really feel like I'm a part of a community. People tend to know their neighbors, and there's much less sprawl, so there are plenty of green spaces and state forests to wander in.

Still, Indiana is a more rural state, so everyday conveniences can be difficult to find outside the major cities like Indianapolis and Fort Wayne — there's no Starbucks on every corner.

I love visiting California, but I'd never buy property there

This year, the Palisades fire was projected to be the costliest in California's history. I'm frustrated with the state's wildfire strategy, which has prioritized fire suppression over prevention for years.

Though millions of dollars are spent on California fire prevention, efforts like removing dead and felled trees aren't enough in the face of climate change, which has lengthened the state's dry season.

What's more, places like LA are experiencing budget cuts that impact emergency responses to natural disasters, and it's unclear if fire insurance requirements will hold in urban areas that have been densified to meet housing demands.

Based on my experiences, I believe California's fire season will only grow and worsen

I'm not surprised to hear about the fire hydrants running dry in Los Angeles. SoCal gets much of its water from the Colorado River — which has been drying up of late. Every year SoCal experiences more water cuts.

In the early 2000s, we were asked not to water our lawns, and starting in 2022, businesses were forbidden from watering decorative grasses. The lack of fresh water is a real problem making the fire season worse.

I miss seeing my family, but for all these reasons and more, I'm hesitant to move back to California.

If you moved away from your hometown and would like to share your story, please email Manseen Logan at [email protected].

When Mike Kelly set up his first few Airbnbs in Fort Wayne, Indiana, in 2023, he figured it would be a successful move. It was meant to be an investment project for him and his daughter to work on together. But as more people moved away from bustling and expensive urban centers and landed in the Midwest, their hopes were quickly shattered.

The Fort Wayne housing market boomed. High demand for homes, coupled with the city's low housing stock, has kept costs relatively high — a Redfin analysis of housing data found home prices were up 9.2% in October compared with last year. The hot housing market has translated into higher property taxes, which is throwing off the short-term-rental business model. "The houses we purchased to turn into Airbnbs have been assessed so much higher than what we put into them that we almost can't afford to keep them," Kelly said. "The return on equity wouldn't be as high."

Owners of short-term rentals across the country have faced a similar reality, sharing stories of declining revenues over the past few years as the market was flooded with new rentals. AirDNA, an analytics firm that tracks the short-term-rental market, found that revenue per rental decreased by nearly 2% in 2022 and by more than 8% in 2023 due to an overabundance of units available for rent. AirDNA forecast that revenues would move back into the green in 2024 as the market corrected. But as short-term-rental owners felt signs of an "Airbnbust," some realized they needed to pivot.

On one end of the market, however, it's a different picture. While overall demand for short-term rentals rose just 1.8% in 2023, according to AirDNA's data, demand for stays priced at $1,000 or more increased by nearly 8%. For stays over $1,500, demand jumped 12.5%. In fact, demand for rentals costing over $1,000 a night has increased by 73% since 2019. While cheaper rentals are slowing down, luxury, niche, and themed stays are filling their place. Wealthy vacationers are increasingly going after luxe properties such as a secluded Malibu beach mansion or a modern cabin beset by pristine woods — like something off Cabin Porn. Meanwhile, Airbnb alternatives are jumping into the market to cater to the growing demand. A lust for luxury is propelling the short-term-rental market to new heights.

Over the past few years, more travelers have pushed back against the Airbnb model, complaining of outrageous cleaning fees, extensive cleanup requirements, and outright scams. As a result, some travelers have opted to stay in good old-fashioned hotels thanks to their consistent service.

These complaints, however, tend to focus on rentals on the low end of the market — the $200-a-night stay you might book to visit a family member or get out of town for a weekend. The luxury end of the rental market fills a different role. These spots boast plenty of hotellike amenities — such as contactless check-in, high-speed internet, bathroom toiletries, and coffee makers. Because of the high price point, luxury rentals also tend to standardize their cleaning services. Unlike a hotel room, though, a house or apartment comes with a lot more room to host guests, plus amenities such as a kitchen or private pool. When split between multiple guests for a night or weekend, some of the eye-popping price tags end up being surprisingly affordable.

Among high-income travelers, who made up an increasingly large share of vacationers this year, hotels are on the way out. Deloitte's 2024 summer-travel report found a 17-point drop in people who earn over $200,000 opting to stay at full-service hotels compared with the summer before. While middle-income travelers moved toward budget accommodations like bed and breakfasts and RV rentals, high earners shifted toward private-home rentals.

One brand capitalizing on the growing demand is Wander. Launched in 2022, Wander owns all of its 200 properties, each beautifully designed with stunning landscaping. Its founder and CEO, John Andrew Entwistle, had the idea of making a vacation rental feel like a luxury hospitality brand after a disastrous ordeal renting a cabin in Colorado. "The whole experience felt broken, the type of thing all of us has had at a vacation rental one time or another: The place didn't look like the photos. The beds were uncomfortable. The list goes on and on," he said.

He wanted a rental home with heart and soul, where the building was designed around the landscape and high-speed internet flowed across the house. Wander rentals are often in remote spots to give guests a sense of privacy and quiet. The cleaning service is standardized so guests don't have to worry about cleaning up after themselves, and customers can check in on their own through their smartphones. Every unit, which costs an average of $900 a night, also features sleek workstations for digital nomads.

Other travel brands have found similar success in the luxury market. There's Mint House, a cross between a hotel and short-term rental that has 12 properties across 10 major US cities. Visitor experiences are personalized — for instance, guests can request that the refrigerator be stocked with their favorite groceries before they arrive — and there's 24/7 customer care. The apartments, which can be studios or have multiple bedrooms, are priced similarly to hotels and feature bespoke furniture and decor, along with all the necessities of modern accommodations. To explain the brand's success, Christian Lee, the CEO of Mint House, pointed to the company's ability to provide consistent experiences. "Unlike other short-term listings that lack security and guest care and often require a guest to perform chores at checkout, all of our properties are professionally managed to ensure the utmost safety, security, and cleanliness," he said.

The luxuriousness only goes up from there. Rental Escapes, a full-service luxury-villa-rental company founded in 2012, offers over 5,000 villas in more than 70 destinations worldwide. They start at $500 a night — though most go for tens of thousands. Amase Stays, a collection of $10 million rental estates founded this year, creates bespoke experiences for its top-of-the-line properties, with dedicated concierges who can arrange everything from private chefs and spa services to customized excursions.

Chris Lema, a business coach and product strategist, is a Wander superfan. "These are places that are architecturally beautiful, and the land that they sit on feels like a national park," he said. He likes that the company provides attainable luxury — he's stayed in 13 different Wander locations and hopes to "collect them all," he said. He has even started planning trips around Wander rentals.

"I thought this is where Airbnb was going to go with its business model," he said. "If you go to Airbnb's website now, they have these different categories like 'amazing views' or 'lakefront.' But none of these rentals push forward on the issue of experience. There's the Luxe category — but it's not the same thing."

In Airbnb's Luxe category, homes might cost anywhere between $200 and hundreds of thousands of dollars a night. When the category launched in 2019, an Airbnb press release said the homes would have to pass a slate of design and experience criteria, including higher standards for cleanliness and amenities like towels and toiletries. Unlike at other Airbnb properties, a company representative has to walk through Luxe properties to verify them. Despite that, Lema hasn't been impressed.

"They seem to rank Luxe based on the niceness of the residence," Lema said, "but that isn't really the point of what that kind of experience should be."

An Airbnb spokesperson said, "We're proud to be the only travel platform that offers stays for nearly any desired travel experience." They added: "We're also proud of the growth of our Luxe category supply and look forward to expanding the offering."

So far, Wander's model is working out. It launched with only three locations, and two years later, it has 200 houses and an average occupancy rate of 80%, Entwistle said. By the beginning of 2025, Entwistle hopes to launch locations in Mexico and Canada.

Back in Fort Wayne, Kelly ended up pivoting his Airbnb business to cater to this demand for luxury. "We focus on four-bedroom-plus homes where groups can gather for weddings or reunions," he said. Houses with pools and hot tubs are especially desirable, he's found. Kelly has also amassed a thriving collection of themed Airbnbs. He designed one house to look like the childhood home of the fictional character Fawn Liebowitz from the cult classic film "Animal House." He's working on another rental themed around Indiana University sports teams.

"At the end of the day, the 'luxury' houses are more affordable than staying in multiple hotel rooms," he said. Plus, offering something unique, like a theme, helps homes stand out from the crowd. With the new focus, Kelly's Airbnbs are rarely empty, he said.

Part of the shifting demand stems from people viewing luxury rentals as a destination unto themselves — if the place you're staying is cool enough, you don't need to get out much. Others are drawn to them as a means to get away from the hubbub. "In today's globalized world, travel destinations have become more and more homogenous and tourist-burdened," Spencer Bailey, the editor of the new book "Design: The Leading Hotels of the World," said. "People are seeking out distinctive experiences away from the crowds and searching for a certain sense of intimacy, craft, and care." It's not just about top-rate service, intricate design, or even a Michelin-starred restaurant. "It's about being in nature, engaging in local culture, and creating discrete, felt experiences that encourage quietness and slowness, not an Instagram moment," Bailey says.

A private rental is often more secluded, meaning travelers can prioritize spending more time alone with their loved ones. "Travelers are increasingly wising up to the fact that time — and where, how, and with whom you spend it — is the greatest luxury," he said. Michelle Steinhardt, the founder of the luxury travel blog The Trav Nav, wrote about her recent stay at a secluded beachfront property rental in Punta Mita, Mexico: "Even though we were only a few minutes from the local town, our party felt like everyone else was miles away."

Increasingly, getting away from home isn't enough. We also want to get away from other people. For those who can afford it — or have enough friends — luxury-travel companies are more than happy to accommodate.

Michelle Mastro covers lifestyle, travel, architecture, and culture.