Nicolas Grasset was CEO of Peel Insights and is now a director of product at Shopify.
Peel
Shopify increased its acquihiring amid a hot market for AI talent.
The company completed six small acquisitions last year to bolster its technical AI leadership.
It also brought on an AI and machine learning veteran as its new chief technology officer.
Shopify has stepped up its acquihiring as the race for AI talent heats up.
CFO Jeff Hoffmeister said during the company's fourth-quarter earnings call earlier this month that Shopify had done six "tuck-in" acquisitions in the previous year.
He said that while the deals were small from a financial perspective, they've been an important source of talent and a tactic the company plans to continue.
"These have been very tactical, thoughtful AI hires and we want to continually be thoughtful, proactive, and judicious on thinking about the cash," he said.
Many of the founders that Shopify has hired now hold leadership positions in the company's product org. That includes Nicolas Grasset, the former CEO of AI-driven analytics startup Peel Insights. Shopify brought on the Peel team in May, and Grasset is now a director of product. Relay Commerce acquired the business itself.
Ray Reddy, cofounder and CEO of mobile ordering app Ritual, became a VP of product for retail at Shopify this January as part of an acquihire deal that also included his cofounder, Larry Stinson, and some engineering staff.
"I'm inspired by the opportunity to help local businesses adapt and thrive as generative AI reshapes customer expectations—a moment that reminds me of launching Ritual over a decade ago during the rise of mobile internet," Reddy wrote in a LinkedIn post about his joining Shopify. "I'm excited to join a team poised to help businesses of all sizes succeed as technology rapidly evolves."
Ritual CEO Ray Reddy is now a VP of product for retail at Shopify.
Ritual
Keeping up in a 'white-hot' market
Gil Luria, head of technology research at D.A. Davidson, said Shopify's increased acquihire activity is likely a product of the "white-hot" market for engineers with AI credibility.
"Hiring individuals is sometimes too slow or too expensive," Luria said. "Sometimes it's easier to just buy a small company that has AI engineers just for the talent."
Rousseau Kazi, former CEO of workplace communications platform Threads, joined Shopify's product org when Shopify acquihired the startup's team in June. Michael Averto, cofounder and former CEO of inventory operations platform ChannelApe, began working on inventory management as a product leader at Shopify as part of a deal in July.
Shopify also hired the team behind Stellate, a startup that made developer tools. Cofounder and former CEO Max Stoiber is now a director of engineering leading teams working on Liquid, Shopify's template language for storefronts. In September open-source developer group The Guild acquired Stellate's product and customer base.
Shopify also acquired Checkout Blocks, a checkout customization app, in June and hired Gil Greenberg as a product lead working on checkout extensibility. The Checkout Blocks app is still available for download in the Shopify App Store.
Luria said that Shopify's growth over the years has largely been organic and not from acquisitions. Shopify did invest billions into building its fulfillment network, acquiring Deliverr for more than $2 billion before selling it and the rest of its logistics business to Flexport. Shopify has since described its fulfillment work as a "side quest."
The past year is not the first time Shopify has used acquihires to bring on valuable talent. In 2018 it acquired the team behind Swedish shopping startup Tictail, and many of those leaders were key to the growth of its Shop app. It also acquired the B2B commerce marketplace Handshake in 2019, and those founders have gone on to hold product leadership roles at Shopify.
Shopify is also doubling down on AI talent in other ways. In August, the company hired Mikhail Parakhin as its new CTO. Parakhin led AI advancements like Copilot at Microsoft and also developed search engines and cloud services for more than four years as Yandex's CTO.
Hoffmeister also said during the earnings call that Shopify would continue to make strategic investments in startups building tech that its merchants would find valuable. Its 2024 investments included participation in a pre-seed round for Convergence, which is building an AI agent called Proxy.
OpenAI, which is owned by a non-profit, wants to adopt a more traditional corporate structure.
Elon Musk, Meta, charities, academics, and AI entrepreneurs have raised concerns about the plan.
They question OpenAI's legal process, and whether its non-profit will be compensated fairly.
Sam Altman is attempting a thorny maneuver, transforming OpenAI from a subsidiary of a convoluted non-profit into a more conventional business.
Jungwon Byun knows what that's like.
In 2023, the organization that Byun cofounded, an AI lab named Ought, went through a similar transition. Launched in 2018, Ought built AI research tools, and was structured as a non-profit because its cofounders didn't expect AI to be commercially viable any time soon, Byun said in an interview. Then ChatGPT launched, AI mania took hold, and the leadership team realized their structure might be a hindrance to raising capital and pursuing their mission.
The decision was made to spin out Ought's core product, Elicit, as a for-profit company, along with most of its staff. Byun and several other executives slated to lead the independent Elicit recused themselves from discussions, and a firm specializing in asset valuations was hired to independently appraise the value of Elicit, so the remaining non-profit, Ought, could be paid appropriately. (Byun declined to share the exact price, though she said Elicit chose to pay a premium on top of the recommended price.)
OpenAI's planned transformation is on a far grander scale, but faces similar questions and potentially more gnarly challenges.
Altman wants to extricate OpenAI's revenue-generating business from its non-profit parent, creating a more traditional company that can take in investments and give stock to shareholders who expect big returns.
The process is complicated by OpenAI's complex corporate structure, the billions of dollars it has already raised from investors, and rival Elon Musk's attempts to block the deal.
It's not just Elon though. There's a growing chorus of critics, including entrepreneurs, other companies and charities, investors, academics, and activists, who say OpenAI may be about to make a grave mistake.
Byun is one of them.
"Artificial general intelligence is the most transformative technology of our lifetime and OpenAI is absolutely at the frontier and one of the most important players in that," she told BI. "So I think giving up governance rights to controlling the most important technology of our lifetime is an insanely huge decision and will affect all of humanity at a very great scale for a long time."
Her advice to OpenAI's charitable parent organization: Do not sell to anyone.
"I don't know, obviously, the details of what pressures they're under and what the details are of the options they're considering, and how it affects the mission," Byun said. "But from what I can see, I absolutely would not sell those governance rights or give them up." OpenAI didn't respond to requests for comment over the past week.
A convoluted structure
A chart showing OpenAI's structure.
OpenAI
OpenAI was established as a non-profit in 2015. Over time, its need for capital to pay for AI development prompted it to establish a for-profit subsidiary to raise venture funding and pursue business partnerships and revenue-generating products. This (and various other subsidiaries) are controlled by the nonprofit, which is controlled by a board of directors chaired by Bret Taylor, alongside Altman, Fidji Simo, Larry Summers, and other business luminaries.
The board's main legal obligation is to further the non-profit's charitable mission, which is to build "safe and beneficial artificial general intelligence for the benefit of humanity," rather than delivering returns to shareholders.
OpenAI now seeks to transition to a more conventional corporate structure, turning the for-profit subsidiary into an independent public benefit company that controls "OpenAI's operations and business."
PBCs are relatively common. This approach takes into account the interests of shareholders, other stakeholders, and the public. With investors taken care of, OpenAI has said this will help the startup raise "necessary capital with conventional terms like others in this space."
Finding fair value
Elon Musk, OpenAI cofounder turned bitter rival.
LEON NEAL/POOL/AFP via Getty Images
The remaining non-profit will receive shares in the public benefit company "at a fair valuation determined by independent financial advisors."
That may be the ultimate challenge — and one made more complex by potential conflicts of interest.
OpenAI investors and others focused on the startup's business-focused future may prefer to pay the non-profit less for its assets and control, leaving the new for-profit entity with more financial firepower. However, some of these people could be in positions to influence the valuation and decision-making process.
Elon Musk, an OpenAI cofounder who acrimoniously split from Altman, has sued the startup over its plans. Musk and a group of other investors also made a bid in February to acquire the nonprofit parent OpenAI Inc. for $97.4 billion. That was more than half of the total value of the entire startup, based on its most-recent funding round.
"It is in the public's interest to ensure that OpenAI, Inc. is compensated at fair market value," the Musk consortium said in a statement. "That value cannot be determined by insiders negotiating on both sides of the same table."
OpenAI's board has an obligation to make sure the nonprofit is getting a fair value for giving up its assets and control, according to Ellen Aprill, an expert on charities at the UCLA School of Law.
"One of the very big issues is what is fair market value?" she told BI. "In particular, how much should the nonprofit get for giving up control?
"Part of what Musk and his group were trying to do with this offer is to set at least some floor, some sense of what the fair market value would be," she added. "Putting it out for auction — let's see what people would pay."
Should Altman recuse himself?
OpenAI CEO Sam Altman.
Jason Redmond/AFP/Getty Images
Taylor, the OpenAI board chairman, officially rebuffed Musk. "OpenAI is not for sale, and the board has unanimously rejected Mr. Musk's latest attempt to disrupt his competition," Taylor wrote in a statement. "Any potential reorganization of OpenAI will strengthen our nonprofit and its mission to ensure AGI benefits all of humanity."
But days before that, Altman publicly shot the bid down with a post on X that mocked the struggles of the Musk-owned social network: "no thank you but we will buy twitter for $9.74 billion if you want."
Altman's post prompted some discussion of whether he was, or should be, recused from this process.
"When it comes to looking at a conflicted transaction like this one, it's much easier to satisfy the court's review if you take people who are on both sides of their transaction out of the negotiations," said Peter Molk, a law professor at the University of Florida.
However, he noted that under Delaware law, Altman isn't legally required to remove himself. Molk also cautioned against recusing too early.
"There's value in his being there. Along the way, he can provide useful insight and information that's actually useful for OpenAI, for the nonprofit, if they're going to go ahead with that process," Molk explained. "You want to try and strike a balance that allows them to do their job, that helps a transaction occur in a way that's actually beneficial to all parties, but then have them take themselves out of the picture once you're beyond that point."
Meta and others pile on
Meta CEO Mark Zuckerberg
Brendan Smialowski/Getty Images
The existing for-profit parts of OpenAI have already raised billions of dollars in pursuit of "Artificial General Intelligence," or AGI,which the startup defines as systems that outperform humans at most economically valuable work. This has raised hackles among some consumer advocates.
Public Citizen, a consumer watchdog, has repeatedly assailed the AI startup, accusing it of betraying its nonprofit mission. "The nonprofit board has behaved as a subordinate to the for-profit, and has done nothing that evidences any commitment to the nonprofit mission," said Robert Weissman, the co-president of Public Citizen.
The solution is to forcibly dissolve the nonprofit and auction off its assets for the benefit of a new independent charity not linked to the current OpenAI board, he added.
Facebook parent company Meta raised similar concerns, writing to the California Attorney General Rob Bonta in December to ask him to step in.
"Taking advantage of this non-profit status, OpenAI raised billions of dollars in capital from investors to further its purported mission," the company wrote. "Now, OpenAI wants to change its status while retaining all of the benefits that enabled it to reach the point it has today. That is wrong. OpenAI should not be allowed to flout the law by taking and reappropriating assets it built as a charity and using them for potentially enormous private gains."
In late January, a group of 25 charities, including one started by eBay founder Pierre Omidyar and his wife, piled on.
The coalition wrote to the California AG,urging him "to take prompt legal action to ensure that OpenAI's assets are not illegally diverted for private gain."
Dubious legal justifications
Rose Chan-Loui, a law professor at UCLA specializing in non-profit and philanthropy law, is dubious of the legal justifications for OpenAI's plan.
She said the proposed changes would amount to a change in purpose for OpenAI's current non-profit. To do that under Delaware law, requires one of four criteria to be met:
Is the charity's original purpose now illegal to fulfill?
Has the mission become impossible to fulfill?
Is it now impracticable to fulfill?
Or too wasteful to fulfill.
"We don't think any of those apply here," Chan-Loui said. "We keep going back to — your purpose is not to be first in the race to AGI. Your purpose is to make sure that AGI is to protect, and ensure safe development of AGI."
The lesson of other nonprofits
OpenAI's existing structure — a non-profit that controls a for-profit subsidiary — is unusual, but by no means unheard of.
The Mozilla Foundation, for example, owns a tech company, Mozilla Corporation, that produces the Firefox internet browser. "Non-profit organizations can not only coexist with commercial enterprises but also challenge them to do better," a Mozilla spokesperson said in a statement. "Non-profit commitments provide the kind of public interest compass we don't see enough of in tech."
Another parallel comes from the healthcare sector. In the 1990s, in the face of mounting financial pressure, the Blue Cross Blue Shield Association allowed its affiliated nonprofit plan organizations to transition to for-profit businesses. Many subsequently did so, to the chagrin of some.
"The mission of the non-profit in most Blue Cross Blue Shield plans was to provide affordable, accessible health care to people," a Consumers Union attorney told NPR in 2010. "And now the mission is to make money for stockholders."
The most substantial threat to OpenAI's plans though, might not be Elon Musk or other critics. The California and Delaware Attorneys General are both making inquiries into the specifics of the transition.
"The current beneficiaries of OpenAI have an interest in ensuring that charitable assets are not transferred to private interests without due consideration," Delaware AG Kathleen Jennings wrote.
AGs have meaningful legal powers to get involved. In 2002, Pennsylvania's Attorney General intervened in a planned deal by the non-profit foundation that controls the for-profit Hershey chocolate brand to sell its assets to Wrigley for $12 billion, citing the potential harm to the town of Hershey.
Private equity firm Thoma Bravo has closed its inaugural European fund at €1.8 billion ($1.9 billion), through which it plans to take equity stakes in mid-sized software companies across the continent. Europe has no shortage of homegrown venture capital (VC) funds — the likes of Atomico and Cherry Ventures have closed early and growth-stage funds […]
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On the Monday, February 24, episode of The Voice, Ballerini, 31, took a break from the blind auditions to tell fellow coach Adam Levine how great it is to work alongside him.
“Blake really made me nervous,” she said. “He was like, ‘Adam’s tough. Sometimes he’s mean. He’s competitive. He’s ruthless.’ He was wrong. You’re lovely. You’re nice.”
While Levine, 45, appreciated the kind words, he had a couple of theories as to why Shelton, 48, would say such a thing.
“I feel like Blake was hazing you when he did that,” the Maroon 5 frontman speculated. “He’s mean. He’s not a nice guy.”
Jason Davis/Getty Images
Shelton and Levine helped launch The Voice in 2011 with Christina Aguilera and Cee Lo Green. They continued to work together on the first 16 seasons until Levine chose to briefly step away to pursue other projects. (Shelton also left the show after season 23.)
The duo often poked fun at each other and got competitive over whose team was better than the other. Deep down, however, the pair’s bromance was too evident to deny. (In May 2023, Levine chose to speak at Shelton’s Hollywood Walk of Fame ceremony.)
After Ballerini made it clear that she thinks Sheton is a nice guy, Levine decided to have a little fun at his former coworker’s expense.
Trae Patton/NBC
“He’s not a nice person. If he’s being nice to you, that means he’s lying,” Levine said. “The one bad part about shooting this season of The Voice is that I have to sit in this filthy chair.”
As Season 27 of The Voice continues, all four coaches — including John Legend and Michael Bublé — are working hard to build their teams during the blind auditions.
Although it’s Ballerini’s first season as an official coach, her costars have plenty of experience fighting to find the best voice.
Despite a five-year hiatus from the show, Levine came back and has already secured several impressive singers who earned a four-chair turn during auditions.
“I was definitely curious to see and feel what it was going to be like,” the “Sugar” singer told NBC before the season began. “It’s been a while since I’ve been on and I honestly thought maybe it was time. I just thought I’d come back and give it another chance.”
The Voice airs on NBC Mondays at 8 p.m. ET. Stream old episodes anytime on Peacock.