• Gen Xers are moving to retirement hot spots in Florida and Texas.
• Meanwhile, they're leaving behind big coastal cities in New York and California.
• Lower interest rates, remote work, and a strong economy might be driving Gen X migration patterns.

Gen Xers are living like they're 20 years older — or at least moving to the favored locales of their retiree counterparts.

An exclusive analysis of Census data for BI from the University of Virginia demographer Hamilton Lombard reveals the areas in the US that Gen Xers have left behind and where they went.

Between 2020 and 2023, counties in Florida and Texas, many of which are retirement havens, experienced the largest increases in their Gen X populations — defined as those who were between 45 and 54 years old in 2023 — per the analysis.

The analysis also found that the population of that demographic in "retirement destination" counties rose by 5.1% between 2020 and 2023, over three times as fast as the country's 1.6% growth rate in the same period. The USDA defined those counties as having at least a 15% increase in their populations age 60 and up from net migration between 2000 and 2010.

Lombard said it's likely that many Gen Xers were lured to retirement destinations by a strong stock market amplifying retirement savings, remote work options, and a robust housing market. During the first two years of the pandemic, before the Fed began its interest-rate hikes to fight inflation, low mortgage rates could have been another incentive to move.

Gen Xers weren't necessarily retiring early — although some may have been — but instead potentially seizing the moment of a strong economy, Lombard said. It echoes a similar migration in the 2000s housing boom, per Lombard, which also came amid a long stretch of economic growth.

"People felt like they had more options where they could live," he said. "And with interest rates where they were, that was a lot easier to do."

Lombard said that the Gen Xers who moved into retirement areas might fall into three buckets: People who actually retired, flexible Gen X workers who wanted to move in early before fully retiring, and Gen Xers who moved to cater to the first two groups.

He gave the example of a hypothetical Gen X dentist who moved from New York to Florida after their clients relocated or retired.

Lee County, Florida, home to Fort Myers and Cape Coral, saw the largest change between 2020 and 2023, with a net increase of over 10,500 Gen Xers. Meanwhile, over 9,700 net residents moved to Polk County, in central Florida, to the east of Tampa. Another nearly 8,500 net residents relocated to Pasco County on Florida's western coast.

Three Texas counties were in the top six destinations for Gen X movers. Montgomery County, north of Houston, had a net gain of about 7,500 residents, while Collin County, north of Dallas, grew by nearly 7,400. Fort Bend County, southwest of Houston, attracted over 6,900 net residents.

Seventeen of the top 25 counties for Gen X movers were in Florida, while six were in Texas. South Carolina's Horry County, home to Myrtle Beach, and Arizona's Pinal County, home to Florence, rounded out the top 25.

Another popular destination for Gen Xers: The Villages in Florida, often thought of as the Disney World of retirement. Sumter County, Florida, which contains The Villages, gained nearly 2,000 members of that generation from 2020 to 2023, bringing the population to about 9,800.

Gen Xers may have been drawn to the ample amenities — and unique golf cart culture — that the area offers. The median age in Sumter County has fallen slightly from 68.9 in 2019 to 68.2 in 2023, per the Census Bureau's American Community Survey.

Gen X is leaving behind LA and NYC

Counties experiencing the largest net declines in this demographic included Los Angeles County, with nearly 66,000 members leaving; Cook County, the home of Chicago, with about 33,000; Kings County, or Brooklyn, at 29,800; and Queens County, with nearly 22,600. Other major urban counties in California, New York, and Texas lost thousands of net residents.

Many of the areas that Gen Xers are leaving behind have high costs of living. The generation has faced its own economic headwinds, and has already been struggling to pay bills and taking on additional jobs to cope financially. Lombard also said that some of that exodus could come from Gen Xers who were already considering moving and saw how willing people were to pay a premium for their homes.

The Gen Xers who opted to move might also be part of the group still clinging to remote work. From September to December, 12.4% of 40 to 49-year-olds were fully working from home, per the latest figures from the Survey of Working Arrangements and Attitude, slightly up from the same period a year prior.

A Gen X influx in retiree-heavy areas has meant more age diversity, and median ages coming down, Lombard said. It can also be an economic boon: The new population has wealth, and is ready to spend it.

"That's really invigorating some of these local economies and that's causing a lot of business growth," he said.

Are you a Gen Xer who moved in the 2020s? Contact these reporters at [email protected] and [email protected].

• In recent years, remote work and affordable housing drove young Americans to move to rural areas.
• Places like Dawson County, Georgia, are seeing growth among young people seeking space and savings.
• It reverses a decadeslong trend of movement into cities.

Chase Voss, 36, moved this year from Hawaii to rural Georgia to be closer to family.

His new home, Dawson County, is one of the fastest-growing counties in the US for young people, amid a wave of movers into rural areas that's reversing a decadeslong trend toward cities.

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Voss, a real-estate agent, said many younger and middle-aged families have moved to Dawsonville from out of state for job reasons. Though there aren't many jobs in Dawsonville itself, which has a population of just over 4,600, some work tourism or nature jobs in the nearby mountains, while others commute the over 50 miles to Atlanta or work remotely.

"Dawsonville is far enough away where they can feel that remoteness but still close enough to the city that they can have access to everything," Voss said.

In recent years, younger professionals have been bucking a longtime trend of their age group: moving to cities. Now, with flexible work arrangements and high housing costs, many are forgoing more densely populated areas in favor of rural America. Those areas bring bigger houses, lower prices, and a different pace of life — and their own new challenges.

Where younger people are moving

A recent analysis of Census data by Hamilton Lombard, a demographer at the University of Virginia, found that 63% of rural counties or counties in small metros experienced increases in their populations of 25- to 44-year-olds between 2020 and 2023, compared to 27% between 2010 and 2013.

Northern Georgia, the Mountain West, and New England were rural regions with particularly strong population growth among young Americans. The 10 counties that saw the biggest influxes of younger adults were largely rural; the most populated of all of those areas is Hays County, Texas, in the suburbs of Austin, which had a population of around 280,500 in 2023. Musselshell County, which is the least populous, had just 5,308 people as of 2023.

That's a big shift from pre-pandemic patterns: From 1980 to 2020, white-collar workers increasingly moved into densely populated areas, per Lombard's analysis. That trend was expected to continue — until the pandemic and the rise of remote work. Since 2020, Lombard found, rural areas and smaller cities have attracted that younger workforce at the highest rate in nearly a century.

Jeannie Steele, a real-estate broker in Townsend, Montana, has seen an influx of young people. Broadwater County, with about 8,000 residents, was the third-fastest-growing county for Americans ages 25 to 44, Lombard's analysis found. Townsend is located about 30 miles from Helena, though Steele said many commute to Bozeman or Three Forks.

Steele said she previously considered her area a retirement hub. However, the construction of a new elementary school starting in 2019 brought many younger families, particularly some working in construction, mining, or medicine. Many are moving from Washington, California, and Minnesota, Steele said.

"We have a lot of people here that come and have this vision of homesteading," Steele said. "They want to grow their own food. They want to have chickens and gardens. Interestingly enough, though, all those things in our environment are difficult."

In Custer County, Colorado — the area that's seen the highest net percent increase of 25 to 44-year-olds — 28-year-old Arrott Smith has seen many more nice cars driving around as younger, well-off remote workers move into town.

"For the most part, that's kind of a weird juxtaposition because it is a very working-class county," Smith said.

Smith, the manager and a roaster at local haunt Peregrine Coffee, said that the area has traditionally skewed older — but saw a big influx of younger workers over the last few years. Smith said that the area's newer residents are buying homes even as costs have gone up.

"To me it's more like the people that are moving here have a romanticized version of what it is to live up here," Smith said.

Going rural can be challenging

Economist Jed Kolko said that, with the proliferation of remote work, Americans moved out of bigger urban areas into nearby suburbs or smaller towns. But headwinds in some occupations might slow down the influx of newcomers.

"If unemployment rises, particularly in the kinds of occupations where remote work is more common, employers might be more able to insist on workers spending more days in the office," Kolko said. "Even if that doesn't cause people to reverse the moves that they made during or after the pandemic, it could still slow down that trend in the future."

Meanwhile, in areas that have seen a rush of new residents like Townsend, Kolko said it's key for housing to keep up with demand. If not, affordability challenges from big cities could spread out.

New challenges confront the residents reshaping these areas. Steele said many people moved to her part of Montana after the TV series "Yellowstone" aired, though she's seen many younger people regret their moves. She said many don't anticipate the challenges of living in a more remote part of the US, such as navigating storms, buying goods in bulk, or dealing with isolation.

Recently, rentals have gone really fast, Steele said, adding that rents, on average, have increased from about $750 in 2019 to well over $1,000 monthly. A more stark comparison is some of the county's single-family homes, many of which were built in the late 1970s and early 1980s; while they sold for about $100,000 in 2017, they range from $390,000 to $400,000 today, Steele said.

Housing affordability pushed Solitaire Miles, a Gen X musician, to move from Chicago to northwestern Indiana in 2013. Miles and her husband lived in the Chicago area for about 13 years. While they were gainfully employed, she said, they weren't earning enough to live comfortably while renting. They couldn't afford a home in Illinois, especially with high property taxes. But in Indiana, they found a home with three-quarters of an acre of land just 50 miles from Chicago for under $200,000.

Miles loves having the space. A quieter pace of living has helped stimulate her creativity and her at-home border collie rescue — they currently have five of their own dogs.

But the area has changed over the past few years; the pandemic also fractured her community.

"After Covid, everything just kind of went downhill. So many people died, a lot of elderly died, or they left and they moved south," Miles said.

She's glad they ended up buying out there, and if and when they choose to sell, they'll make a tidy profit. Even so, though, the move came with its own struggles.

"It was hard. I had the gym that I loved and the spas and my beauty salon and the restaurants — all of our friends," she said. "I mean, I did make friends here, but it took time, and I had to go to places where I knew they would be."

For Voss, the real-estate agent, it took him time to acclimate to the South. As a gay man, he noticed more hostility toward his community, though he said many in Dawsonville have appreciated his advocacy work. He's enjoying rural Georgia for the time being but anticipates splitting his time with Hawaii in a few years.

"Georgia is beautiful, I love it. It's so great for so many people," Voss said. "But for me, because of the mentality of the people here, I just don't see myself staying full-time."

Have you moved to a rural area and regretted it (or loved it)? Contact these reporters at [email protected] and [email protected].

• Baby boomers were hit the hardest by inflation in 2023, driven by rising healthcare costs.
• Healthcare costs outpaced overall inflation, and they make up a greater share of boomers' budgets compared to younger Americans.
• Gen X fared better due to different spending patterns.

Senior discounts might be particularly handy these days for America's retirees and older workers.

In 2023, those 65 and older experienced the highest inflation rates among age groups based on the items they buy, per an analysis from Wells Fargo economists. The analysis found that mounting healthcare costs, which have outpaced broader inflation, particularly weighed on baby boomers, who are aged 60 to 78. Simultaneously, older Americans did not spend as much on things like gas, where costs deflated.

It's not just healthcare that ate away at boomers' wallets. Business Insider analyzed data from the Bureau of Labor Statistics' annual consumer expenditures survey for 2023, and looked at how Americans 65 and older spent on different categories compared to all households.

Across all age groups, health insurance made up around 5% of annual spending in 2023; for Americans over 65, it was just over 9%. That's likely making a big dent in their finances, with health insurance prices rising nearly 7% year-over-year as of October 2024 per detailed consumer price index data from BLS, more than double the broader year-over-year inflation rate that month of 2.6%.

In addition to spending more on health insurance, Americans over 65 disproportionately spent on healthcare itself in 2023; they devoted 13.4% of their annual spending to healthcare, while Americans of all ages allocated just 8% of their spending on the same expenses. They also outspent other Americans on life and other personal insurance.

Other items those age 65 and up spent more of their incomes on than other age groups saw mounting inflation. For instance, older Americans devoted around 0.2% of their spending to postage — a small expense, but one where prices have grown by nearly 11% year-over-year.

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As boomers aged at home, they also spent a greater chunk of their annual expenditures on maintenance, repairs, insurance, and other expenses. Year-over-year, prices for the repair of household items grew by 5%.

Meanwhile, Gen X households have weathered inflation better than other generations. Wells Fargo's analysis showed that Americans ages 45 to 54 experienced 1.8% inflation year over year, while those 55 to 64 had 1.9% inflation. This is because Gen X, on the whole, spent less of their budgets on items with high price growth like housing and healthcare.

To be sure, a recent Gallup survey of 1,001 adults suggests Americans are doing well in retirement. Gallup found that three in four retirees said they could live comfortably off their savings, compared to less than half of nonretired Americans who expect to have enough for a comfortable retirement.

Still, even wealthier Americans told BI they've been hit hard by inflation.

Over 2,000 older Americans told BI their biggest regrets over the last few months in a voluntary, informal survey. An overwhelming majority said they're worried about their finances. A majority wished they had saved more or invested better for their retirement, as hundreds said they're still working or relying heavily on Social Security to get by.

Hundreds said health conditions, the death of a spouse, and job loss have contributed to less rosy finances. A few dozen said they weren't sure how much to save for retirement and spent too much shortly after retiring, hurting their wallets.

Many said they've cut back on experiences and more expensive purchases to focus on essential goods. Others said they've fallen through the cracks in the nation's social safety net, making too much for government assistance but not enough to feel comfortable.

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