Disney Cruise Line's newest ship, Disney Treasure, set sail in December 2024, marking the sixth vessel to join the entertainment powerhouse's fleet. Don't expect the company to slow down β its popular cruise arm plans to double its fleet over the next six years.
It's no wonder fans of the brand have been indulging in its floating theme parks. Treasure is filled with amenities referencing Disney films and rides.
If you fondly remember the Jungle Cruise ride, grab a drink at the themed Skipper Society lounge. If you're a "Zootopia" fan, grab an ice-cream cone from Jumbeaux's Sweets.
If you love Walt Disney World's Epcot, consider booking Disney Treasure's Tomorrow Tower Suite.
The two-story suite's unconventional art, metal accents, and glittering stained glass are callbacks to Epcot. It's also about 1,970 square feet, making it Disney Treasure's largest and most luxurious cabin.
With luxury comes a hefty price tag.
The ship is spending its inaugural year operating weeklong Caribbean cruises from Port Canaveral, Florida.
The suite starts at about $57,440 for a family of four (about $22,625 per adult and $5,660 per child), as per a sailing in late November.
To compare, inside cabins on the same voyage start at $7,330.
The price for the high-end Tomorrow Tower is relatively steep. Yet, it's already been booked for several of Disney Treasure's coming voyages.
The luxe accommodation is perched in the ship's funnel β off of a private elevator, no less.
The front door opens to a cozy living space with a lounge, dining table, and bar, all bathed in light from the adjacent two-story floor-to-ceiling window that overlooks the ship's top deck.
Use the motorized sheer or blackout curtains for more privacy. Or, enjoy the sun with a pick-me-up from the coffee maker or a soda from the stocked bar.
Keep a chilled bottle in the bar's wine cooler and snacks in the pantry's refrigerator.
No need to hand-clean any post-grazing dishes β the expansive pantry also has a dishwasher.
Take the spiral staircase to the upstairs bedrooms.
The penthouse can sleep up to eight people with its two primary bedrooms (both with walk-in closets), a children's room with bunk beds, and a library with a queen mattress.
Expect a sumptuous slumber courtesy of the down duvets, 1,000-thread-count Frette cotton linens, and pillows of your choice, courtesy of the "pillow menu."
The living room and bedrooms all have their own TVs and bathrooms.
The primary bedrooms' restrooms are especially luxurious, outfitted with dual sinks, bathtubs, and rain showers.
No need to share β visitors can use the downstairs guest bathroom.
Guests also receive perks exclusive to those vacationing in the ship's Concierge-level cabins.
This includes a team to help book nursery or spa services and a private lounge with a pool and two hot tubs.
Ultra-luxury, one-of-a-kind suites have become popular picks in new floating resorts.
Similar to the Tomorrow Tower Suite, several of Royal Caribbean's new mega-ships have a distinctive two-story family suite with amenities like a slide, air hockey table, and butler-like Royal Genie.
The aptly named Ultimate Family Townhouse on the cruise line's one-year-old Icon of the Seas had been reserved for most of 2024 β for an average cost of $100,000 a week.
Not all cruise ships are created β or operated β equally.
In 2024, the Centers for Disease Control and Prevention reported 13 bacterial and viral outbreaks (mostly norovirus) on ships. However, not every floating resort is damned to become a floating petri dish.
Quite the opposite β in 2024, the public health agency awarded perfect sanitation scores to 27 vessels.
Norovirus, also known as the stomach flu, is the most common virus to afflict cruises. Crowded ships provide an ideal setting for the highly contagious bug to spread fast, often through contaminated water, food, surfaces, and people.
Just as quickly, it can ruin your vacation β the four predominant symptoms are vomiting, diarrhea, nausea, and stomach pain.
To help mitigate these incidents, the CDC's Vessel Sanitation Program regularly inspects cruise liners and scores them from zero to 100.
The reviews β which include checking heavily trafficked areas like pools and children's activity centers β are random and unannounced.
Vermin and improperly stored food are big no-nos. In addition to the obvious, inspectors also look behind the scenes for more nuanced details, such as the dishwasher's water temperature and the frequency at which the pool's hair and lint strainer is disinfected.
The CDC has performed 151 inspections in 2024, including repeat inspections on 23 ships. The majority scored above 95, and 27 (listed below) have received perfect marks:
Celebrity Apex β Celebrity Cruises (inspected November 10)
Seven Seas Grandeur β Regent Seven Seas Cruises (inspected October 23)
Norwegian Jade β Norwegian Cruise Line (inspected October 21)
Carnival Magic β Carnival Cruise Line (inspected October 13)
Star Pride β Windstar Cruises (inspected September 29)
Jewel of the Seas β Royal Caribbean International (inspected September 28)
Serenade of the Seas β Royal Caribbean International (inspected September 10)
Carnival Spirit β Carnival Cruise Line (inspected September 3)
Zuiderdam β Holland America Line (inspected August 24)
Viking Orion β Viking Ocean Cruises (inspected August 18)
Seabourn Odyssey β Seabourn Cruise Line (inspected August 16)
Norwegian Jewel β Norwegian Cruise Line (inspected July 24)
Oceania Regatta β Oceania Cruises (inspected July 24)
Radiance of the Seas β Royal Caribbean International (inspected July 21)
MSC Meraviglia β MSC Cruises (inspected July 9)
Norwegian Bliss β Norwegian Cruise Line (inspected June 22)
MSC Seashore β MSC Cruises (inspected May 26)
Norwegian Sky β Norwegian Cruise Line (inspected May 23)
Brilliance of the Seas β Royal Caribbean International (inspected May 16)
Viking Polaris β Viking (inspected April 2)
Celebrity Equinox β Celebrity Cruises (inspected February 25)
Norwegian Breakaway β Norwegian Cruise Line (inspected September 22)
Norwegian Escape β Norwegian Cruise Line (inspected January 27)
Explora I β MSC Cruises (inspected January 25)
Disney Fantasy β Disney Cruise Line (inspected January 24)
Celebrity Ascent β Celebrity Cruises (inspected January 7)
Norwegian Gem β Norwegian Cruise Line (inspected January 2)
Cruise lines are spending millions on private islands and ports exclusive to their guests.
These private Caribbean properties are money trees for companies like Carnival and Royal Caribbean.
In-house destinations are becoming increasingly necessary amid rising fuel costs and port restrictions.
About 140 miles east of Miami, Royal Caribbean's private Bahamas island, Perfect Day at CocoCay, receives thousands of eager families virtually every day of the year.
The cruise line and its competitors don't just own ships β they also have land-based portfolios. Across the Caribbean and in countries like Honduras and Belize, almost every major cruise company has snatched up and developed beachfront properties exclusively for their guests.
To travelers, these secluded ports of call are convenient, safe, and cherished: "The vast majority of people love the islands," Patrick Scholes, a lodging and leisure research analyst at Truist Securities, told Business Insider in March.
To cruise lines, they're cash cows. And now, maybe more than ever before, a necessity as operators seek out profits amid rising operating costs and ever-restrictive ports.
The industry is cruising into a private island renaissance
Cruise lines like Princess, Holland America, and MSC collectively own 17 ports and private destinations in the Caribbean (including properties still under development).
Michael Bayley, president and CEO of Royal Caribbean International, told analysts in 2023 that the CocoCay had seen robust demand, including from repeat travelers. As such, the financial returns on the $350 million investment have been "exceptionally high and significantly above its target," Naftali Holtz, CFO of Royal Caribbean Group, said a few months prior.
Given travelers' appetite, the cruise giant has continued to grow its splashy Bahamas getaway.
The most recent extension opened in January, adding the adult-only Hideaway Beach to CocoCay's 14-slide waterpark, upscale beach club, massive pool, and umbrella-lined beaches. Perfect Day Mexico is set to open in 2027.
Carnival is also growing its real estate portfolio β next with Celebration Key, a $600 million resort on Grand Bahama Island scheduled to open in 2025, and expansions to its private Half Moon Cay a year later.
Private ports have become a cruise line goldmine for three major reasons.
1. Fuel is expensive
Fuel is a major expense for the cruise industry. Fortunately, most Caribbean private destinations are only a night's sailing from Florida's major ports.
Amid rising fuel costs, it's easy to see why cruise lines are increasingly focusing their itineraries on these nearby stops.
In September 2023, Josh Weinstein β president, CEO, and chief climate officer of Carnival Corp β called the forthcoming Celebration Key a "win-win-win for the environment, our guests, and the people of the Bahamas," citing the property's proximity to its Florida homeports and the subsequent reduced fuel expenditure.
It could certainly be a "win" for travelers: In the same call, he told analysts that a guest-fronted fuel surcharge is "certainly not off the table."
2. Private destinations keep profits in-house
These private ports offer plenty of opportunities for guests to spend big. And with no need for third-party excursion operators, cruise lines can keep more profits in-house.
Before its debut, pre-cruise bookings for CocoCay's new Hideaway Beach surpassed the company's expectations, Jason Liberty, president and CEO of Royal Caribbean Group, told analysts in October 2023.
Admission can cost up to $89 per person during peak season. Nearby, entry to the more exclusive beach club could be shy of triple that cost.
Even the otherwise complimentary parts of the island have splurge-enticing options like rentable cabanas and snorkeling gear.
Travelers content with a basic beach chair and the lunch buffet don't have to ball out on these up-charged luxuries. But they sure are hard to resist, especially as cruisers have become eager to spend more on their vacations.
For families, skipping CocoCay's waterpark could be as sacrilegious as skipping Disney World during an Orlando vacation, Scholes said. A day pass to Thrill Waterpark can exceed $100 per person β that's more than $400 down the drain for a family of four in one afternoon.
3. Some popular ports are saying 'no' to giant cruise ships
This sudden influx of travelers could overwhelm smaller destinations and their locals, like the more than 25,000 residents of Santorini, Greece, and 25,600 of Key West, Florida.
With concerns like pollution and over-tourism, it's no surprise the popular Greek island limits daily cruise visitors, while its Florida counterpart has faced a fraught battle to restrict cruise tourism.
They're not alone. Cities across the US and Europe have increasingly limited travelers coming by sea β either through size restrictions, daily visitor limits, or complete bans. This includes desirable ports like Juneau, Alaska, French Polynesia, and Venice, Italy.
Ironically, at the same time, mass-market cruise lines have continued to grow the size of their vessels β so much so that several of these new mega-ships are now simply too big to fit into some ports.
So, if you can't beat the ports, why not join them? Especially if you can outfit your private properties with dozens of profit-growing amenities.
Disney Cruise Line plans to double its cruise ship fleet over the next seven years.
Its newest ship, Disney Treasure, is scheduled to launch in late December.
These are Disney Treasure's 11 coolest amenities.
It's time to grab your Mickey-printed swimsuit: Disney Cruise Line is bringing back the magic of its movies and theme parks to the high sea with its sixth cruise ship, the coming 4,000-guest Disney Treasure.
Treasure might look familiar if you've been aboard its sister ship, Disney Wish. To stand out from its predecessor, the new 1,119-foot-long vessel has several newly designed amenities, including a new water ride and a sweets shop inspired by the one in Zootopia.
Business Insider toured the ship ahead of its maiden voyage in late December. These are its 11 coolest features, including several adults-only experiences.
1. The new 'Coco'-themed restaurant makes dining as fun as going on a Disney ride.
Plaza de Coco's dining tables surround a stage, creating a dinner-and-a-show experience.
The venue hosts two different performances depending on the day, so there is no need to fear repeating a show if you go twice.
(BI previewed one of the shows and can confirm it's pretty entertaining for kids and adults.)
2. 'Zootopia' comes to life with a new sweets store.
If you've seen "Zootopia," you might remember store owner Jerry Jumbeaux Jr. and his Jumbeaux Cafe.
On Disney Treasure, the talking elephant's ice cream parlor comes to life with Jumbeaux's Sweets, a dessert shop with various treats and more than 31 ice cream and gelato flavors.
3. Treasure has several adult-only venues.
Disney is best known for being a family-friendly brand. That doesn't mean adults must be surrounded by children throughout their vacation.
For example, "The Lion King"-inspired Sarabi lounge has a variety of family activities during the day. At night, it becomes an adult-only venue with live shows.
2 restaurants are grown-up-only, too.
Palo Steakhouse, also available on Disney Wish, features Italian fare and a design inspired by "Beauty and the Beast"'s Cogsworth.
The two restaurants meet at The Rose, another adult-only lounge.
4. The Skipper Society lounge brings Disney's beloved Jungle Cruise ride to sea.
The thematic lounge serves light snacks and beverages. Foliage hangs from the ceiling, and themed drinks (like the non-alcoholic Jungle Juice or the boozy Piranha Punch) can be enjoyed at the bar or private booths.
5. Treasure has a new steampunk and submarine-inspired Periscope Pub for a true 'at sea' experience.
The watering hole is a first for the cruise line, inspired by the 1954 Disney flick "20,000 Leagues Under the Sea" and the Disney Parks ride that shut down in 1994.
Here, guests can again eat, drink, and catch up on the news and sports.
The full menu includes burgers and wings, specialty cocktails, and several beers on tap.
6. The ship's 1,256 accommodations are decorated with subtle references to "Up" and "The Lion King."
Interior staterooms make up more than 120 of these accommodations.
For a more luxurious option, pick one of the 76 premium concierge cabins, which includes access to an exclusive sun deck.
7. One of the largest cabins is a two-story, about 2,000-square-foot suite with a private elevator.
The ultra-luxe Tomorrow Tower Suite sleeps up to eight people across its four bedrooms, one of which has a specialty bunk bed designed for children.
The former is inspired by "Moana's" fictional island of Montuni, named after the title character's rooster sidekick, while the latter is a callback to "Mulan."
9. Yes, the ship has a Disney ride.
The two-person AquaMouse: Curse of the Golden Egg water ride brings travelers through 760 feet of tubes on a quest to follow Mickey and Minnie Mouse into an "ancient temple."
10. 2 Disney Wish fan favorites are available on its sister ship.
Both vessels offer Worlds of Marvel, an interactive Marvel-themed restaurant, and Wonderland and Never Land Cinemas, a luxurious theater where guests can watch recently released movies.
11. 'Moana' comes to life with a new live production.
Like other Disney cruises, travelers on Treasure can see their favorite movies adapted in live theater.
Other Disney ships feature a live production of "Beauty and the Beast" β Treasure's new show is based on "Moana."
If life at sea with Disney is calling out to you, sailings on the Treasure start at $3,931 for its seven-night itineraries in 2025.