Google is celebrating the big surprises of 2024 by dedicating its 14th annual Year in Search campaign to breakout stars, including a pygmy hippo, the personification of anxiety, and Dr Pepper with pickles. The nearly four-minute film, created by Google Brand Studio, is devoted to breakout searches -- or terms that spiked by more than...
Domino's is inserting itself into the high stakes challenges of Squid Game ahead of the Netflix hit show's season 2 premiere, with ads showing pizza deliveries saving contestants from being eliminated. The campaign, created by agency WorkInProgress, features two ads based on episodes from Squid Game season 1, while integrating Domino's Emergency Pizza offer, a...
Oscar Mayer's "Bologna Song" is one of the most iconic advertising jingles, inspiring everyone from "Weird Al" Yankovic to Homer Simpson to sing their own versions. The Kraft Heinz brand is celebrating the tune's 50th anniversary with a nostalgic campaign that turns singing into a form of payment. Created by agencies Johannes Leonardo and The...
A giant, two-story-tall dog balloon got stuck between buildings en route to the Chicago Thanksgiving Parade this week, stopping passersby in their tracks. However, despite appearances, this larger-than-life balloon got stuck on purpose - and isn't an official entry to Chicago's parade. Mars Inc.'s Iams pet food brand created the stunt to highlight the importance...
Princess Cruises is the latest brand to lean into nostalgia, launching a modern tribute to 1970s TV series The Love Boat with Emmy-winning Ted Lasso star Hannah Waddingham. The cruise line's campaign, created by its agency of record Terri & Sandy and directed by Dave Laden through production company Hungry Man, taps into a real...
Ford enlisted adventure YouTuber Lexie Limitless, the youngest person to visit every country in the world, to circumnavigate the globe in an electric Ford Explorer and chronicle the journey in a Prime Video docuseries. Charge Around the Globe, created by agency Wieden+Kennedy London, marks Ford's entry into the growing crowd of brands using entertainment as...
