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How Pantone built a color monopoly, from Tiffany Blue to Minion Yellow

Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it's printed. If you design or print physical products, there's no escaping Pantone. But its products are expensive; some cost over $1,000. Now, designers frustrated with Pantone's level of control are asking if there's a better way. So, why are Pantone colors so expensive? And after decades, can anything replace them?

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Why fresh yuzu is so expensive in the US

Yuzu has been trending in the United States for a few years now. Michelin-starred chefs, craft breweries, and foodies across the country pay a premium for the hard-to-find fruit. All the while, in Japan, yuzu has been a staple for centuries. The country is one of the top producers and consumers of yuzu, growing about 27,000 tons a year. But strict importation regulations keep yuzu from Japanese producers, like Senkoji Farms, out of the United States, leaving fans to depend on the few stateside producers, like Flavors by Bhumi. But growing yuzu in the US, especially on the East Coast, comes with its challenges. We visited both farms to see how yuzu in Japan compares to yuzu in the US and to understand why it's so expensive here.

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The real reason eggs are more expensive than ever

People love eggs. They're a grocery staple. But in the first few months of 2025, the average price of eggs in the United States reached $6 per dozen, double what they cost at the same point last year. The main reason behind the increase is the spread of the avian flu, which has led to the killing of about 170 million birds in the United States. Fewer hens mean fewer eggs on the market, driving prices up. And now there's a new fear: For the first time ever, bird flu's been found in cows.

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Why are geoducks so expensive?

Known for their briny flavor and phallic shape, geoduck clams can cost up to $30 a pound. The geoduck industry in British Columbia is worth about $55 million, and about 90% of the product goes to buyers in China. But amid China's economic slowdown, could the industry be at risk of losing its biggest market?

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The fight for the $150 million emerald industry in Colombia

Colombia produces the world's most expensive emeralds. The highest-quality stones can be worth tens of thousands of dollars per carat. Miners have fought over these treasures for centuries, but in the past decade, foreign investors have modernized and consolidated the industry. The newcomers have brought safety and new jobs to the area, but there's little left over for the communities around the mines. So what happens when foreign investors take over a $150 million industry? And can local miners gain a piece of it back?

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Why Canada Goose is so expensive

Canada Goose parkas have become synonymous with wealth, celebrity, and Hollywood, but the brand wasn't always the luxury label it is today. What started out as a little-known manufacturer of utilitarian outerwear went through decades of transformation and three generations of leadership before becoming a status symbol. Since taking over as CEO in 2001, Dani Reiss has leveraged the brand's reputation for quality to foster a cult following of folks who covet these coats. Here's how Canada Goose went from making jackets for its competitors to selling parkas that cost more than some used cars.

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How Grand Antique marble became a lost luxury of the $65 billion marble industry

Grand Antique marble, from the Pyrenees Mountains, is renowned for its naturally occurring stark black-and-white contrast. It's been in demand among the elite as early as antiquity. The Romans quarried it for centuries, and it's featured in St. Mark's Basilica in Venice, as well as Joseph-Napoléon Bonaparte's tomb. But mining this marble ground to a halt nearly 70 years ago — until a quarryman rediscovered it. Now, a square meter of Grand Antique costs nearly $2,000.

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Why has oxtail become so expensive?

In the US, oxtail was once considered a cheap and undesirable cut of beef. That's because it's mostly bone and fat, with only about 40% usable meat. But as it's become more popular in recent years, its price has jumped to $14 a pound. Now, oxtail's longtime fans are fighting to #MakeOxtailCheapAgain.

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