Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands' Initiative has won Volvo's global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., U.K., Germany, Sweden, Japan, Australia, Korea. Work will begin in 2025 after a brief...
The New York Times has ended its relationship with Droga5 and has added 72andSunny to its creative roster to work on major brand campaigns, ADWEEK has learned. The Times said it does not have an agency of record and works with a roster of agencies on various needs. "We work with a number of agencies...
Omnicom CEO John Wren and Interpublic Group (IPG) CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced on Monday Dec. 9. It's been more than ten years since the derailed merger between Omnicom with Publicis Groupe and this time, Wren made sure there was agreement between...
Nearly two months after AKQA announced the departure of founder and CEO Ajaz Ahmed, the WPP-owned digital agency has reorganized its network to better service clients across offices and markets, it shared exclusively with ADWEEK. The new structure aims to simplify access to AKQA's offering for clients, who increasingly want integrated services and teams. It...
Though initially described as a mega-merger, the deal between Omnicom and Interpublic Group is structured as an acquisition by Omnicom, and the new entity will continue to be called Omnicom and trade on the New York Stock Exchange under the OMC ticker. A new leadership structure was announced Monday (Dec. 9) morning. The combination brings...
Omincom is reportedly in advanced talks to acquire Interpublic Group (IPG) in a deal that would create the largest advertising and marketing services firm in the world. The Wall Street Journal broke news of the deal on Sunday (Dec. 8) and reported that a transaction could be announced as early as the coming week. Terms...
Matt MacDonald revealed his new position as chief creative officer at VCCP US. The executive, who left his role as chief creative officer at BBDO New York earlier this month, will lead creative output for the agency in the states. He fills a role left vacant by Jed Grossman in October. He joins VCCP's U.S....
