Zuckerberg 'Loves' AI Slop Image From Spam Account That Posts Amputated Children
Meta CEO Mark Zuckerberg “loved” an AI-generated slop image of a horse made out of bread posted by a spam page on Facebook that also posts AI-generated images of children with amputations and regularly circumvents Facebook’s algorithm to link users offsite to ad-laden AI-generated content farms.
The page, “Faithful,” is verified, operated out of Romania, has 1.1 million followers, and regularly goes mega viral with the exact type of AI slop that I have been writing about over the last year. In that sense, it is the perfect encapsulation of the type of spam page that has become dominant on the platform as Meta continues to lean into AI-generated content and pays people for going viral on the site.
“I made every detail with love, but it seems no one cares,” reads the caption of the image, which has 2.7 million reactions, 193,000 comments, and 98,000 shares as of the time of this writing. Zuckerberg’s interaction with the page was first noticed by Gazpacho Machine, a man who posts reviews of food he eats while taking showers.
When Gazpacho Machine posted about this, I was initially skeptical that Zuckerberg's real account had liked the page (as in, it could have been an imposter), and the image had so many likes that Facebook was initially having trouble loading information about which accounts actually liked the page. Gazpacho Machine sent me a screen recording showing that it was indeed Zuckerberg's real "@zuck" account, and I was later able to verify for myself that this is Zuckerberg's real account:
This bread horse is a variation on a classic type of AI slop that made its way into my very first story about the phenomenon of AI spam on the platform in December 2023, when AI spammers were taking already viral images and running them through image-to-image AI tools to create slight variations of the original viral image.
The origin story of bread horse is “The Bread House man,” a viral Russian image from the 2010s of a man next to a house he had created from various rolls and baguettes. Catherine Hall, a Facebook user who tracked the early spread of AI spam on Facebook, originally found dozens of AI-generated variations of the Bread House Man.
The “Faithful” page, whose header image says “I Love God. I am proud to say that,” has posted hundreds of AI-generated images over the last few years across a host of genres that are now very familiar to me, and are similar to many pages that are operated by people in the global south trying to make money on Facebook. It has repeatedly posted the same image of an AI generated child who is missing an arm and whose caption says “My mother said I was beautiful, but so far I have not liked anyone” at least three times. It has gotten thousands of likes each time.
The page has also posted various images of AI-generated elderly people who are supposedly older than 100 celebrating their birthday, AI sand sculpture images, AI-generated variations of American Idol and America’s Got Talent, AI wood sculptures, AI photos of aging couples, AI ice sculptures, AI knitting, AI ‘I drew a picture’ images, AI families who are also onion farmers, and AI recycled bottle sculptures. Faithful has also posted a fair bit of Donald Trump content, as well as lots of inspirational screenshots of the Bible, reels that are seemingly automatically created from Reddit posts or written by AI, and inspiration porn.
Many of the images are monetized in ways that I have previously reported on. For example, many of the images have captions that ask users to read the first comment for more information; a pinned top comment posted by Faithful will then link off of Facebook to a website that is absolutely loaded with ads. I clicked on a recent link posted by both Faithful and a related page called "Faith Space" about an AI generated stepfather who stood up for his AI generated stepdaughter when she was being bullied and was taken to a website called Daily Home Gardening, which served me many ads for products called “Levitox” and “GlucoReNu,” which showed images of worms and had captions that read “The Lump Of Worms Will Come Out Of You In The Morning. Try It.”
I do not know why Zuckerberg “loved” the AI generated bread horse, but it should be noted that it is harder to errantly “love” something on Facebook than it is to errantly like it. Meta did not respond to a request for comment. It is just one small action by one very rich and powerful person. But it is further evidence that strengthens what we already know: Mark Zuckerberg is not bothered by the AI spam that has turned his flagship invention into a cesspool of human sadness and unreality. In fact, he thinks that AI-generated content is the future of “social” media and Meta believes that one day soon we will all be creating AI-generated profiles that will operate semiautonomously on Meta’s platforms.
While I was writing this, Faithful posted another AI-generated image of a grave with the caption “NEW TOYS APPEARED ON MY SON'S GRAVE EVERY DAY, SO I DECIDED TO FIND OUT WHO WAS DOING IT.” The image links in the comments to Daily Home Gardening, which loaded 64 distinct ads, plus an infinite scroll of ads at the bottom of the page.