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5 sneaker trends that are in right now and 4 that are out, according to stylists and designers

composite image of a close up shot of someone wearing green suede sneakers and a close up of someone skateboarding in vans
Stylists and designers have opinions on which sneakers are popular this season.

LUCKY4UU/Shutterstock; Nor Gal/Shutterstock

  • Business Insider spoke with fashion designers and stylists about winter sneaker trends.
  • The professionals said suede and blinged-out sneakers are rising trends for the season.
  • However, high-tops are being replaced by sleeker-looking athletic shoes.

For many, sneakers have become a wardrobe staple. Whether you're after a classic, casual look or aiming to make a statement, the options are endless.

That said, styles seem to be constantly evolving, so it can be hard to keep up with all the current trends.

To help you navigate the sneaker scene, Business Insider asked professional stylists and fashion designers which trends are in and out this winter.

Weather-resistant sneakers are practical and fashion-forward.
someone tying a pair of hiking sneakers in the snow
There's a good variety of hiking sneakers on the market.

BLACKDAY/Shutterstock

If you spend a lot of time outdoors, Pilar Scratch recommends opting for a sneaker/boot hybrid.

The celebrity wardrobe stylist told BI that a winter-specific sneaker gives you the cold-weather-ready edge while still offering fashionability.

"Think sturdy, winter-ready soles, waterproof uppers, and extra insulation for those cold, wet days," Scratch said. "These are sneakers you can actually wear outside without feeling like you'll slip and fall on your face."

Make your sneakers pop with unconventional animal prints.
top view of  someone wearing jeans and snake skin converse
Snakeskin sneakers are a little bolder than leopard or zebra print.

Esther Barry/Shutterstock

Animal prints have been a prominent status symbol in fashion for centuries. Cheetah, zebra, and leopard remain timeless staples, but some less conventional patterns are also popping up this season.

Kamaria Davis, a footwear designer at Mykos, said prints that mimic Dalmatian spots, deer speckles, and owl feathers are becoming especially popular on sneakers.

To balance out the boldness of the print, the designer suggests focusing on soft, coordinating colors for the rest of your outfit.

Suede offers the perfect cozy vibe.
close up shot of someone wearing green suede puma sneakers
Brands like Puma and Adidas offer a few different suede styles.

LUCKY4UU/Shutterstock

Suede seems to be taking over all footwear this season, and Lunden Olin II told BI that sneakers are no exception.

The fashion designer and creative director of Looks by Lunden said the material is both cozy and cool right now.

"It's the perfect mix of luxe and laid-back β€” like a varsity jacket for your feet," Olin said. "Rock 'em with jeans, joggers, or even a tailored suit."

Give your sneakers some bling this winter.
chunky white sneakers with rhinestones and bling on display
Shoelace charms, pearls, bows, and rhinestones are popping up on sneakers.

frantic00/Shutterstock

Olin said maximalist sneakers are in. The maximalism trend has been resurging across the fashion and design worlds for the last year or so, and it's a great way to incorporate more self-expression into your look.

"Forget just accessorizing your outfit β€” your sneakers need love, too," he told BI.

Get creative by adding your own personal touches, like mismatched laces, bows, charms, and even brooches.

Make a bold fashion statement with a metallic sneaker.
close up of someone wearing silver sneakers and cheetah print pants
Sneakers with a metallic hue are in this winter.

Jeremy Moeller/Getty Images

Olin said silver, gold, and chrome sneakers are staying in style for another season.

If you're captivated by street-style outfits on runways or social media but aren't ready to completely revamp your style, a metallic shoe is a great jumping-off point.

"They're flashy without being over-the-top, making them the perfect way to dip your toe into bold fashion β€” literally," the designer told BI.

On the other hand, platform sneakers have been done to death.
close up shot of someone walking up stairs in brown platform sneakers
Platforms are being replaced by sleeker silhouettes.

Tricky_Shark/Shutterstock

Davis told BI that platform sneakers are overdone. The trend has been prevalent across different footwear styles β€” heels, boots, loafers β€” but the bulky look is being pushed aside.

This season, people seem more interested in a narrower silhouette that offers a more polished aesthetic.

An array of popular sneaker brands, from Adidas to Converse, offer flat-sole designs that follow the sleek trend.

Plain white sneakers are being replaced by bolder colors and unique textures.
closeup shot fo someone wearing plain white sneakers
White doesn't match the maximalist sneaker trends.

andersphoto/Shutterstock

Olin said it's time to say goodbye to all-white and nude sneakers β€” to ditch the dull and embrace the vibrant.

The push toward maximalism means bright, bold colors and unique textures are in. Colorful sneakers are also a great way to liven up an outfit on a dreary winter day.

High-tops could be taking a backseat to sleeker styles.
woman walking down a street wearing a red coat, black outfit, and black high-top converse
High-tops have been around for a while, but the trends are leaving them behind.

Edward Berthelot/Getty Images

Davis told BI that basketball sneakers and other mid-to-high-top styles are waning in popularity. If you're not into low-top versions of those shoes, consider investing in a pair of "dressletic" sneakers instead.

The designer said the style, which blends the stylish look of dress shoes with the comfort and functionality of athletic sneakers, is especially popular this season.

In addition to following the trends toward sleek, aesthetically pleasing looks, the dressier sneakers can also be a good option for people who are spending more time back in the office.

Trade in your slip-ons for a warmer alternative.
close up shot of someone skateboarding while wearing flame socks and checkered vans
Vans and other slip-on sneakers are great in summer but not as much for winter.

Nor Gal/Shutterstock

Although classic slip-on sneakers β€” like Vans β€” are ideal for warm weather, they can fall short in cooler temperatures and rough winter terrain.

If you're a big fan of the comfort and practicality of a slip-on, though, fear not. Scratch just recommends looking for a fleece-lined version of the shoe.

You can also opt for a sturdier outdoorsy sneaker with a flexible opening for ease of wear.

Read the original article on Business Insider

I'm jealous of my adult children because they have their whole lives ahead of them, and I don't

a woman looking in a mirror and staring at her wrinkles
The author (not pictured) is jealous of her daughters as she ages.

Boy_Anupong/Getty Images

  • My kids are college-age, in the prime of their lives, and thriving in every way.
  • Meanwhile, I'm struggling with the woes of midlife, and I feel envious of their youth.
  • I am persistently trying to accept this and find the silver lining.

I recently found a gray hair in my eyebrow, and my heart skipped a beat.

I suppose it might be comical to those who have accepted aging and the speed at which life passes us by, but that's not me β€” not yet, anyway. No one ever told me that eyebrows turn gray. I suppose no one really had to. I mean, I'm sure I've seen gray eyebrows before, but I never imagined I would fall victim to this atrocity β€” especially not so soon.

This unexpected gray hair β€” just like every wrinkle, hot flash, and new joint pain β€” was a reminder that there was still so much I wanted to do and even more that I wish I had done already.

And just as I angrily plucked that sucker right out of its place, my daughter walked in. "Are you almost done? I need to curl my hair."

My beautiful, young daughter, Nora, is about to decide where she will attend college next fall. She is excited about prom, graduation, and her upcoming senior night for hockey. Her hair is thick and gray-less. The world is her oyster β€” and she doesn't even know it.

Molly is my oldest daughter. She is about to study abroad in Spain. She is dedicated to fitness, has correctly identified her deepest passions, and is pursuing them with ambition and confidence. She is one of the bravest people I know. I look at her and see nothing but a vibrant, fulfilling future. The world is her oyster, too, and she just may know it.

To be honest, I'm jealous of my daughters. They have everything ahead of them, and it feels like my life is behind me.

I often find myself envious of my daughters' youthfulness

I am so incredibly proud of my girls. They have grown into such dynamic, wonderful young women, and the world is a better place because they are in it.

If I am being honest, though, I can't help but feel a pang of envy when I observe them living their best lives. They have youth and time and their whole lives ahead of them. Sometimes, I want to warn them that before they know it, they will wake up with gray eyebrows and an ex-husband.

Other times, I find myself selfishly living vicariously through them as if their experiences are indeed my do-over at life. I often yell at them, "Show me pictures from that party last night," "Let's find a fun place for you and your friends to go dancing this weekend," or "You should major in this and not that."

I'm worried I wasted my youth

I often say I have no regrets in life, but this gray hair reminded me that I do. At times, I am desperate for a rewind button.

I wish I could go back to my teenage years and choose a different college, complete a different major, and take a new journey altogether. I dream of going back to the days when I consistently weighed 138 pounds so that I could appreciate that as skinny and fit rather than berating my young self for being "fat."

I also want to redo my love life. I want to take the wisdom I have gathered from every failed relationship. I want to say "no" to those who caused me pain and "yes" to those who had the potential to love me the right way.

I want to prioritize financial wealth because, as an 18-year-old, I naively thought my husband would take care of "all that stuff." As a result of that false belief, I now live paycheck to paycheck.

I'm finding ways to accept and appreciate my aging

Don't get me wrong, I am often happy. But at times, life is hard. What's even harder is looking into the mirror and realizing that I have lived more years than I have left.

I often wonder: Are my best years behind me? Did I take them for granted? If a genie granted me a wish, would I truly go back in time, and if so, would I cherish the gift of time more?

Of course, there is part of me (maybe a very big part) that would love to be 16 again β€” but I want to be 16 with the wisdom of a 46-year-old. I suppose that proves aging isn't all bad, thanks to everything I have learned.

I do know one thing, though: Today, I am the youngest I will ever be. I suppose there is a 75-year-old version of me in the future, with a full set of gray eyebrows, wishing she could be 46 again. Or perhaps my 75-year-old self will fondly remember 16 and 46 while feeling joyful to be 75, living in the present, and appreciative of all that is possible.

I think my 46-year-old self would be wise to listen to her.

Read the original article on Business Insider

Being an older mom of teens keeps me young. I speak their language and make an effort to learn about their hobbies.

The author with her two daughters standing on a football field at graduation.
The author is a mom of teenagers and feels it keeps her young.

Courtesy of Jennifer Cannon

  • I had my youngest daughter when I was 38, and now, I'm a middle-age mom of teens.
  • I love having teens in my 50s. It keeps me young.
  • I make an effort to speak their language and learn about their interests.

I may be 57, but I'm still 35 in my mind. I had my first child, a son, at age 18. I was naive, unprepared, and mostly clueless in the midst of my own reverse adolescence.

Two decades later, my youngest daughter was born, joining her 2-year-old sister, when I was 38. It didn't occur to me at the time that I would be 51 when my youngest turned 13 and the effect two teenage girls would have on me as a middle-age mom.

I could be mid-hot-flash, suddenly enraged and/or crying over something like them bickering, only to have them dissolve into laughter, directed at me, saying, "It's not that deep, Mom." I didn't have time to wallow in the perimenopausal symptoms that began around the same time they got their periods because they kept me too busy. I had to, as the kids say, "Clock in."

I speak their language

I speak fluent teenager, and am able to translate their often abbreviated language. Keeping up with their lingo keeps my brain young. If I'm messaging either of my now college-age daughters, I don't use punctuation, or they think I'm mad. My oldest daughter recently texted, "Please tell Dad to stop using periods, it's freaking me out."

This may seem silly to some, but to me, it feels like a privilege to catch BTS (behind-the-scenes) glimpses into their world, and it reminds me of my own angsty youth.

The ability to communicate with young people helps me relate to them and, occasionally, even for a brief moment, feel like one of them. When they recognize you speak their language, they're often more open and trusting. I remember wanting to feel 'heard' as a teenager, and I remember the adults who listened. There's a fine line, however, between a parent inserting themselves into kid-world and being invited in.

The author wearing a turtleneck sweater and sitting on a staircase.
The author had her youngest when she was 38.

Courtesy of Jennifer Cannon

I make an effort to learn about their hobbies and interests

As my kids grew, I didn't try to force my 80s music on them but instead tried to lean into theirs. These days, their friends are surprised when I know the words to everything from Sabrina Carpenter and Doja Cat to Fisher, Paramore, or Pop Smoke. Music is ageless.

The sports my kids chose as teenagers forced me out of my middle-age comfort zone. At one point, I alternated between driving 93 miles into the traffic hellscape that is New York City twice weekly for fencing and hooking up and loading a gooseneck horse trailer for equestrian eventing activities around the Tri-State area of New Jersey, Delaware, and Pennsylvania.

My youngest daughter keeps me in style. It's like having Heidi Klum standing by to assess with swift certainty if my fashion choice is "in" or "out." Her friends have called me a "baddie." The connotation is flattering β€” and possibly a stretch β€” but, admittedly, a nice ego boost during a time when many women my age feel invisible.

My kids also keep me laughing β€” sometimes until we're crying, which, in my opinion, is the greatest fountain of youth.

In July, my last teenager will turn 20. Being an older mom to teens has had its challenges, but I wouldn't trade any of it. My late grandfather surrounded himself with young people throughout his life, and now I understand why.

Read the original article on Business Insider

How to watch all the shows in the 'Yellowstone' universe in order, including the returning prequel series '1923'

There are two "Yellowstone" spinoffs β€” "1883" and "1923."
There are two "Yellowstone" prequels β€” "1883" and "1923."

Paramount Network

  • Taylor Sheridan's hit Western drama "Yellowstone" has spawned multiple spinoffs.
  • The show has two prequel series, "1883" and "1923," the latter of which is set to return for a second season.
  • Another spinoff series starring Michelle Pfeiffer is also on the way.

Taylor Sheridan'sΒ hit Western drama "Yellowstone" is more than just a show; it is its own television universe.

The flagship series became one of the most-watched scripted series in America, with viewers captivated by its complex family dynamics and breathtaking Montana views.

The show's success ultimately led to several spinoffs, including the prequel series "1883" and "1923."

All of the shows in the "Yellowstone" world that have been released so far are loosely connected, taking place in different time periods and focusing on different members of the Dutton clan.

If you're a newcomer to the universe, here's where to get started and the best order to watch the spinoffs.

Start with all five seasons of "Yellowstone."
Kevin Costner as John Dutton in "Yellowstone."
Kevin Costner as John Dutton in "Yellowstone."

Paramount Network

Although there are now prequels to "Yellowstone," we still think it's best to start with the flagship series.

Before Sheridan backfilled the story with details of the Dutton family tree and how they came to own so much land in the Montana countryside, there was just aging rancher John Dutton (Kevin Costner) and his concerns over which of his children was the right fit to inherit it all.

The show also spotlighted the lives of the cowboys doing the grunt work at the ranch andΒ the complicated romanceΒ between John's daughter, Beth (Kelly Reilly), and his most loyal worker, Rip Wheeler (Cole Hauser).

Next, dive into the stand-alone series "1883."
James Dutton (Tim McGraw) and Margaret Dutton (Faith Hill) in "1883."
James Dutton (Tim McGraw) and Margaret Dutton (Faith Hill) in "1883."

Paramount Network

"1883" tells the story of the first members of the Dutton family and their treacherous journey from the Great Plains to the Wild West before they settled in Montana to establish what would eventually become the Yellowstone Ranch.

Country legends and real-life couple Tim McGraw and Faith Hill play James and Margaret Dutton in the 10-episode series, which also features a large ensemble cast that includes Sam Elliott, Isabel May, Billy Bob Thornton, and LaMonica Garrett.

The characters of James and Margaret were first introduced to viewers through a series of flashback sequences in season four of "Yellowstone."

Check out the sprawling origin story "1923" after that.
Spencer Dutton (Brandon Sklenar) and Alexandra (Julia Schlaepfer) in "1923."
Spencer Dutton (Brandon Sklenar) and Alexandra (Julia Schlaepfer) in "1923."

Paramount Network

"1923" focuses on the second and third generations of the Duttons in the early 20th century.

Having established themselves in Montana, the Duttons in this series (led by Helen Mirren and Harrison Ford) face a myriad of opponents who threaten to take everything they've worked for.

It also tells a more expansive story than "1883," focusing on three parallel storylines β€” Jacob and Cara Dutton's struggle to keep their ranch, their nephew's perilous journey back home, and the plight of a Native American teenager.

The season one finale left things on a major cliffhanger with plenty of conflicts to resolve in the second season, which airs on February 23.

Fans have "The Madison" to look forward to.
Michelle Pfeiffer will helm the series previously titled "1924."
Michelle Pfeiffer will helm the series.

Axelle/Bauer-Griffin/Getty Images

Chances are you haven't heard much about "The Madison" just yet, but it's the next continuation of the "Yellowstone" universe and was announced last year.

Michelle Pfieffer stars and serves as an executive producer on the show, which is set to follow a woman named Stacy Clyburn, a New York City native who lives with her family in the Madison River valley in Montana.

Per Paramount Network, "the series is a heartfelt study of grief and human connection."

And (potentially) another spinoff focusing on Beth and Rip.
Cole Hauser and Kelly Reilly star as Rip Wheeler and Beth Dutton in Paramount Network's "Yellowstone."
Cole Hauser and Kelly Reilly star as Rip Wheeler and Beth Dutton in Paramount Network's "Yellowstone."

Paramount Network

While announcing that the flagship series would be drawing to a close back in 2023, Paramount bosses promised "expansions" to the universe.

That perhaps includes a spinoff show reuniting "Yellowstone" fan favorites Beth and Rip.

In November, Hauser told The Hollywood Reporter that he felt there was room to explore Beth and Rip's future now they've got their happy ending.

"You can go on forever about these two. There's no walls when it comes to them, no limits," he said. "And as long as Taylor wants to write something special, I know Kelly and I would be interested to do it."

Paramount Network did not respond to a request for comment from Business Insider.

Read the original article on Business Insider

What happens when a company's 'low performers' speak up

Meta's logo on a sign for "1 Hacker Way" outside the company's headquarters.
President Donald Trump and DOGE head Elon Musk have been hitting some legal obstacles.

Godofredo A. VΓ‘squez/ AP Photo

Welcome back to our Sunday edition, where we round up some of our top stories and take you inside our newsroom. Bill Gates thinks people will be "so much better off" in the future β€” but that young people need to activate on certain challenges. Gates highlighted four risks, including unchecked AI, that are "very scary things" for younger generations.


On the agenda today:

But first: Low performer? Who says?


If this was forwarded to you, sign up here. Download Business Insider's app here.


This week's dispatch

A name tag with the words "low performers" crossed  out

iStock; Rebecca Zisser/BI

Refusing to stay silent

There are layoffs driven by cost cutting. Then there are job cuts based on performance. What if, in actuality, performance-based cuts are just ordinary layoffs in disguise?

That's essentially what some Meta employees felt this year after CEO Mark Zuckerberg announced a swath of cuts designed to "raise the bar on performance management and move out low-performers faster." (On Friday we published details about which teams at Meta were hard hit by the cuts.)

Some of the people who were let go spoke with our Meta reporters. They said they had been under the impression their performance was solid, even exceeding expectations.

So what exactly was going on, and what did it mean for people caught in the quandary?

Our chief correspondent and careers writer extraordinaire Aki Ito dug in.

She had suspected people who felt mislabeled or blindsided would keep their frustrations quiet as they ventured back into the job market. In fact, many didn't. They took to LinkedIn to defend themselves against Meta's label.

"This is something we haven't seen before in the professional world: Employees sticking up for themselves in public, and calling out their former employer for misrepresenting their work," Aki wrote.

Aki didn't just recognize the new trend. She did more reporting, asking: Even if venting via social media felt good, was it a smart tactic for job seekers?

For the answer to that question and more, please read Aki's tremendous piece. As always, I welcome your thoughts on our coverage, at [email protected].


Trump-supporting federal workers speak out

Donald Trump in the Oval Office

Andrew Harnik/Getty Images

As President Trump looks to slim down the federal workforce, many federal employees have expressed outrage over his job-cutting blitz. But what about the ones who voted for him?

Four federal workers who voted for Trump spoke with BI about their feelings. They said they supported Trump cutting governmental waste, but some had concerns over the administration's targeting of federal workers. One worker said it hadn't changed their support of the president.

"It shouldn't have come to this."

Also read:


The bankers fueling M&A's revival

A photo collage of black-and-white headshots of Riccardo Benedetti, Anu Aiyengar, and Suhail Sikhtian, with parts of dollar bills around them.

Dimitrios Kambouris/Getty, Riccardo Benedetti/PWP, Suhail Sikhtian/Goldman Sachs, Anna Kim/Getty, Tyler Le/BI

US companies had more than $1.43 trillion in deals last year, the highest since 2021. It's a good sign for Wall Street, signaling a rebound after the M&A freeze that started in 2022.

BI, with the help of MergerLinks, is back with its sixth annual edition of "The Rainmakers." Our list ranks the highest-performing investment bankers by overall transaction volume in the US. This time around, JPMorgan's Anu Aiyengar became the first woman to secure the top spot.

Meet the 20 Rainmakers.


Snag the apartment deals while you can

Apartment building exterior in pile of money with for rent sign sticking out.

Getty Images; Alyssa Powell/BI

The rental market has been booming over the past two years. With so many high rises hitting the market, landlords are desperate to fill up the space β€” and renters have been reaping the rewards.

Enjoy it while you can. The new apartment supply is expected to dwindle as building costs increase and developers cut back on construction plans. It's laying the groundwork for another apartment squeeze that could cause rent to hike up.

Brace yourself.


The startups to bet your career on

May Habib, cofounder and CEO of Writer; Omar Shaya, founder and CEO of Please; and Arvind Jain, cofounder and CEO of Glean.

Writer; Please; Glean; Business Insider

In recent years, cost-cutting and layoffs have dulled some of Silicon Valley's shine. But now AI is fueling a new wave of tech dealmaking. BI put together a list of startups with impressive founding teams and investor dollars that are worth betting your career on.

The lineup covers a lot of ground, ranging from tools that sift through clinical notes to resources that make it easier to develop AI models.

The 43 startups you should want to work for.


This week's quote:

"We have to keep reducing costs so that we can afford the big investments in big new businesses."

β€” Doug Herrington, Amazon's retail CEO, during an internal all-hands meeting heard by BI.


More of this week's top reads:

Read the original article on Business Insider

These 3 millennials didn't wait until 65 to stop working — here's why they 'mini-retired' first

A young man on a suit sits on a couch and has champagne poured on his glass.

Iuliia Bondar/Getty Images

  • There's a new career trend on the rise among millennials: mini-retirement.
  • A mini-retirement can provide a much-needed break from the 9-to-5 and help reorient your career.
  • Three mini-retirees shared their experiences with putting a pause on their careers.

Florence Poirel spent over a decade climbing the corporate ladder at Google, working her way up to the position of senior program manager.

"I was promoted every two years," Poirel said.

Despite her corporate achievements, however, the 37-year-old Poirel didn't feel satisfied.

"I was seeing signs of work-related stress and just questioning what I was doing with my job and my life in general," she told Business Insider.

So instead of continuing to climb, Poirel decided to take a year-and-a-half mini-retirement last year.

Poirel's non-traditional career path is one that some millennials are opting to take. The goal for some is no longer to front-load their work in life and only relax in old age. Nor is it to speedrun their careers to achieve retirement as early as possible, as do participants in the FIRE movement β€” short for "financial independence, retire early." Poirel and other like-minded people are pressing "pause" on their careers with the goal of returning to work with a better sense of purpose and enjoyment.

Not your conventional retirement

What exactly is a mini-retirement? Jillian Johnsrud, a career coach who specializes in helping people achieve financial freedom, defines it as "any time someone takes a month or longer away from the 9-to-5 to focus on something that's important to them."

The definition of a mini-retirement is flexible and depends on individual preferences. But at the end of the day, it's meant to be a temporary departure from the path of working a 9-to-5 nonstop until official retirement.

Johnsrud is 41 and has taken 12 mini-retirements in her life so far. Most recently, she took a monthlong break last year to learn how to tango dance.

Since leaving Google, Poirel has prioritized resting, reconnecting with friends, and spending time with family. She's also still involved with professional pursuits in mini-retirement. With more free time, Poirel is providing career coaching services and helping a friend's startup.

Brian Li spent almost two decades building a successful career at various startups before mini-retiring at 42. Li is planning to return to work next month after a yearlong career break, but that doesn't mean he spent his time idling. He went into his mini-retirement with a plan to read books and take courses but soon decided to actively pursue more unconventional opportunities on top of that β€” such as working on an election campaign, learning cooking skills in Japan, and working on independent consulting projects.

The mini-retirement gave Li the flexibility to explore creative skills and learn in ways he couldn't at a traditional job.

"I made a concerted effort to go meet people and say, 'Hey, here are the things I want to learn, here's where I want to develop myself. Do you need help?'" Li said. "I was an apprentice, and so there were no boundaries for me to show up at work and say, 'I got to do the things that I'm getting paid to do.'"

An opportunity to reorient your career

People seek out mini-retirement for many reasons. Millennials are entering their second or third decade in the workforce. No longer new to the job market, perhaps they're evaluating what direction to take their career next. Or maybe they're trying to balance their career with young children. These big life changes make a mini-retirement especially appealing to Johnsrud's clients.

It doesn't have to be as serious as burnout, although Johnsrud certainly sees many cases of that. A mini-retirement can help people redefine their professional lives and shape their work into something more fulfilling.

At Google, Poirel was experiencing decreased motivation and energy and an increase in work-related stress. Poirel sees her mini-retirement as a way to steer her career away from corporate goalposts.

"Obviously there are ups and downs to that," Poirel said of workplace stress. But after finding herself experiencing heightened levels of dissatisfaction for many months, Poirel took it as a sign to take a break.

When her mini-retirement ends in September, Poirel plans to look for a job at a company focused on sustainability, a topic that aligns with her own values.

"I am not interested at all in climbing the ladder anymore. Higher job titles mean more responsibilities, more stress, more working hours, and that's really not something I want to do," she said.

For Li, his career priorities have changed over time. While Li has gotten a lot experience working in the startup space, but he's looking to expand his skill set for the next chapter of his career and work in a different environment.

"The boxes that I'm checking now are fundamentally different than the boxes that I was checking before my career break," Li said.

Some things can't wait until 65

Mini-retirees don't agree with the idea of waiting until your sixties to enjoy life.

This was especially true for Poirel, whose partner is 17 years older than her. "When I'm 60, he's going to be 77. That doesn't sound fun for me," she said.

Poirel also spent a month with her family earlier in her mini-retirement β€” something she hasn't done since she was a student.

Having young children can also be a catalyst for a mini-retirement. It definitely was for Johnsrud, who once took a 10-week mini-retirement to go on a road trip with her children.

"I was like, if we didn't do this now, I can't do this trip in 20 years," Johnsrud said. "There's no way 20 and 30-year-olds are going take 10 weeks out of their life to do 10 national parks in a pop-up camper with me."

For Li, a mini-retirement offered him time to focus on his newborn daughter and prioritize his family in a way that he couldn't have working a rigorous job at a startup.

"There are certain seasons in our life that if we don't do the thing now, it'll pass us by. It won't hold on the shelf until we're 65," Johnsrud said.

Do you have a mini-retirement story you want to share? You can reach Christine at [email protected]

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I vacationed in one of Europe's priciest and most exclusive ski towns — Cortina d'Ampezzo. Here's what it was like.

The author in the heart of Italy's Cortina d'Ampezzo town.
The reporter in the heart of Cortina d'Ampezzo in Italy.

Monica Humphries/Business Insider

  • I traveled to Cortina d'Ampezzo, an Italian ski town that attracts wealthy vacationers.
  • The town was dotted with high-end fashion and Michelin-rated restaurants.
  • Beyond luxury, the town is home to some of Italy's best skiing.

Tucked away in Italy's Dolomites is a town with a massive reputation.

It's where George Clooney and Naomi Campbell have vacationed. It's where a James Bond movie was filmed. It's a town of brick-paved streets where fur coats, designer handbags, purebred dogs, and athletes can be spotted at every turn.

It's Cortina d'Ampezzo.

Over the past centuries, Cortina d'Ampezzo has become recognized as one of Europe's most expensive and exclusive ski towns. What started as a town enticing the British elite has become a destination for today's rich and famous.

While I'm far from famous, I spent a weekend vacationing and skiing in Cortina d'Ampezzo. There was plenty of luxury, but I also discovered a charming town filled with friendly locals and an undeniable emphasis on the outdoors.

A view of Cortina d'Ampezzo.
A view of Cortina d'Ampezzo.

Monica Humphries/Business Insider

Cortina d'Ampezzo's elite-filled history

Cortina d'Ampezzo has a lengthy history of appealing to the elite. In the late 19th and early 20th centuries, wealthy travelers from England, Germany, and Russia traveled by train to vacation there. Following WWI, it became a popular spot for rich Italians.

In the 1920s, Ernest Hemingway arrived to write one of his first published works, and the town gained even more international notoriety after hosting the 1956 Winter Olympics, the first televised to an international audience. Following the Olympics, the region boomed.

Actors like Sophia Loren, Brigitte Bardot, and Audrey Hepburn vacationed in Cortina d'Ampezzo, and two presidential suites at the Cristallo Palace Hotel were named after its well-known visitors, Frank Sinatra and Peter Sellers. The town's fame has earned it the nickname "salotto dei famosi," or "the celebrities' living room."

Cortina d'Ampezzo also became a popular movie location. Scenes from the 1963 film "The Pink Panther" and the 1981 James Bond movie "For Your Eyes Only" were shot in the region, and most recently, Cortina d'Ampezzo was the backdrop for "House of Gucci," the film staring Lady Gaga and Adam Driver.

Homes in Cortina d'Ampezzo.
Homes in Cortina d'Ampezzo.

Monica Humphries/Business Insider

It takes a few moments in Cortina d'Ampezzo to recognize why the destination appeals to both vacationers and filmmakers. Practically every place in town has views of jagged mountains, charming chalets, and ornate churches.

Giulia Dal Pont remembers growing up in Cortina d'Ampezzo in the 1990s and not fully understanding the town's reputation.

"All the kids learned to ski, and every year, the skiing World Cup takes place," she told me. "That's normal."

"They come to film movies. Of course, they come," she said. "Growing up, I ran into celebrities downtown. This was my normality."

But to most, Cortina d'Ampezzo's wealthy reputation stands out. The town has around 6,000 residents and the populationΒ balloons to 50,000 at peak season.

People peer into a store in Cortina d'Ampezzo.
People peer into a store in Cortina d'Ampezzo.

Monica Humphries/Business Insider

Five-star hotels, Michelin restaurants, and designer ski clothes

As I planned my trip, I eyed luxury resorts. Five-star hotels like Rosapetra Spa Resort or the Grand Hotel Savoia Cortina d'Ampezzo usher in prices of $1,000-plus a night during peak season. Other luxury hotels are undergoing renovations ahead of the 2026 Olympics.

Even lower-rated hotels had elements of luxury in Cortina d'Ampezzo.

I spent two nights at Camina Spa Resort, where my $400-a-night room in the four-star hotel had amenities like ski shuttles and breakfast, as well as a spa with saunas, a steam room, and unfamiliar features like an "emotional shower," which I later discovered was an aromatherapy misting.

The main shopping area of Cortina d'Ampezzo.
The main shopping area of Cortina d'Ampezzo.

Monica Humphries/Business Insider

Walking through Cortina d'Ampezzo's expansive downtown area was exactly as I imagined.

Women in fur coats and hats walked along cobblestone streets. Tourists wearing $2,000 Goldbergh ski suits popped in and out of high-end stores like Dior and Louis Vuitton. There wasn't a souvenir shop in sight; instead, a cozy bookstore was one of the few places I spotted postcards.

In the heart of downtown, an Audi sits in a glass box. Why? I'm still not sure.

The dining is also on par with high-end fashion and expensive hotels. Cortina d'Ampezzo is home to two Michelin-starred restaurants, SanBrite and Tivoli. Six other Michelin-recognized restaurants are in town. Regardless of a restaurant's status, it seemed hard to find a bad meal.

Dal Pont said tourists arrive in Cortina d'Ampezzo searching for excellence. "What has been there and has not changed are people's expectations of Cortina," Dal Pont said. "Everything is expected to be nice and borderline perfect."

That's what I experienced. Meals β€” whether on the mountain or in town β€” were delicious. Stores were pristine, with hangers and clothes positioned perfectly on racks. Art galleries filled storefronts showcasing expensive work.

All of this means that vacationing in Cortina d'Ampezzo can be pricy. It's Italy's most expensive ski town, and my weekend cost just over $2,700.

A view of Cortina's ski slopes.
A view of Cortina's ski slopes.

Monica Humphries/Business Insider

Skiing is the town's main draw

Not everyone arrives in Cortina d'Ampezzo to see and be seen. The town's ski areas are part of the Dolomiti Superski, the largest ski network in the world, with 775 miles of slopes across 12 resorts.

Cortina d'Ampezzo's mountains are world famous. Ski events are hosted each year. For instance, the World Cup Alpine Skiing took place during my visit, and for a few days, the town was flocked with professional athletes competing in downhill speed racing.

For amateur skiers and snowboarders, the slopes were still appealing, mainly thanks to the striking views of the nearby mountains. I'm lucky to live in one of the world's best ski destinations, but the Dolomites had landscapes that couldn't compete with Colorado's Rockies.

If you are in Cortina d'Ampezzo for luxury, the nods continue on the mountain. Ski lifts are plastered with red Prada advertisements, and a Gucci-themed après spot drew crowds.

Cortina d'Ampezzo.
Cortina d'Ampezzo.

Monica Humphries/Business Insider

Regardless of your status, Cortina d'Ampezzo has its appeals

Vacationing in Cortina d'Ampezzo felt similar to vacationing in Colorado's wealthy Aspen ski town. Prices often shocked me, and I felt a bit out of place in my thrifted ski pants.

Even if I wasn't buying a new pair of Golden Goose sneakers or dining at Michelin-starred restaurants, Cortina d'Ampezzo had its charm. The views were breathtaking, and the locals I met were warm and inviting.

There were times during my trip that I completely forgot I was in a ritzy ski town. Instead, I was enjoying snowy slopes with fellow skiers and snowboarders and sipping spritzes with a crowd of strangers.

That's what Dal Pont said she hopes others take away from Cortina d'Ampezzo.

"I would like people to come away saying the mountains were amazing and the center of the town had a soul," she said. "A special something."

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OpenAI researcher says soft skills aren't going anywhere

Phone with the OpenAI logo
OpenAI researcher Karina Nguyen said creativity and emotional intelligence are some of the hardest things to teach AI.

SOPA Images/Getty Images

  • Karina Nguyen left engineering for research after watching Claude get better at coding in a previous role at Anthropic.
  • In a recent podcast interview, she said soft skills will remain important even as work changes.
  • Nguyen, now at OpenAI, said creativity and emotional intelligence remain some of the hardest things to teach AI.

In a world where certain jobs could one day be rendered obsolete by AI, OpenAI researcher Karina Nguyen said she expects soft skills to endure as highly prized.

She also expects that to be the case in the realm of AI research.

"I just think people in AI field are like β€” I wish they were a little bit more creative and connecting the dots across different fields," Nguyen said on a recent episode of "Lenny's Podcast."

Nguyen, who previously worked at Anthropic, said that above all else, she expects AI to automate "redundant tasks for people." She added that the models she works with can struggle to grasp skills that often come so naturally to human beings.

"I think it's the dream of any AI research is to automate AI research," Nguyen said. "It's kind of scary, I'd say, which makes me think that people management will stay, you know? It's one of the hardest things to β€” emotional intelligence, with the models, creativity in itself is one of the hardest things."

At OpenAI, Nguyen said her role is heavy on "management and mentorship," despite originally being passionate about engineering. She said the shift came about during her tenure at Anthropic β€” after observing Claude's rapidly advancing capabilities, Nguyen came to a realization about her career.

"When I first came to Anthropic, I was like, 'Oh no, I really love front-end engineering,'" Nguyen said. "And then the reason why I switched to research is because I realized, at that time, it's like, 'Oh my god, Claude is getting better at front-end. Claude is getting better at coding.'"

Nguyen and OpenAI did not immediately respond to a request for comment by Business Insider prior to publication.

"It was kind of this meta realization where it's like, 'Oh my god, the world is actually changing,'" she added.

Nguyen said that models are only improving, becoming increasingly cost-efficient as "small models" prove themselves "smarter than large models." As the costs associated with artificial intelligence drop, Nguyen expects the technology to proliferate even further, unlocking work that she considers to have been previously "bottlenecked by intelligence."

"I'm thinking about healthcare, right?" Nguyen said. "Instead of going to a doctor, I can ask ChatGPT or give ChatGPT a list of symptoms and ask me, 'Would I have a cold, flu, something else?'"

Nguyen said she's been spending "a lot" of time thinking about what her future might look like in a working landscape altered by AI. She said that if the models she's helped build eventually automate her current job, she may spend her time writing "short stories, sci-fi stories, novels," or working as a museum conservator.

"I feel like I have a lot of job options," Nguyen said. "I would love to be a writer, I think. I think that would be super cool."

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Alec and Hilaria Baldwin are getting their own reality TV series. Here's what to know about their 7 kids.

Alec and Hilaria Baldwin and their seven children in a promotional photo for "The Baldwins."
Alec and Hilaria Baldwin and their seven children in a promotional photo for "The Baldwins."

Rou Shoots/TLC

  • Alec and Hilaria Baldwin have been married since 2012 and share seven kids.
  • The couple's eldest child was born in 2013, and their youngest was born in 2022.
  • The family of nine will star in the new TLC reality TV series "The Baldwins."

Alec and Hilaria Baldwin are pulling the curtain back on their bustling family life.

The "30 Rock" star, the yoga instructor, and their seven kids are taking the spotlight in the new TLC reality TV series "The Baldwins."

"We're inviting you into our home to experience the ups and downs, the good, the bad, the wild, and the crazy," Alec said in an Instagram video announcing the show in June.

The reality series promises to give an intimate look at the life of a couple who's been the subject of public interest and some controversies over the years.

The trailer for "The Baldwins" revealed that the show will address the difficulties of parenting in the aftermath of the 2021 accidental shooting that occurred on the set of Alec's movie "Rust," which killed cinematographer Halyna Hutchins. The movie's armorer, Hannah Gutierrez-Reed, was found guilty of involuntary manslaughter, and Baldwin was acquitted of the same charge after pleading not guilty.

"Honestly, from the bottom of my soul, I don't know where I'd be if I didn't have you and these kids," Alec tells Hilaria at one point in the trailer.

Here's everything you need to know about the couple's kids before the series premiere of "The Baldwins."

Alec and Hilaria Baldwin's first child together, Carmen, was born on August 23, 2013

Alec and Hilaria met at a restaurant in New York City in 2011 and married in 2012. The following year, Hilaria gave birth to their first child together, Carmen Gabriela.

It wasn't the first child for Alec, who was previously married to the actor Kim Basinger. The pair share a daughter named Ireland Baldwin, who was born in 1995.

They welcomed four sons between 2015 and 2020: Rafael, Leonardo, Romeo, and Eduardo

The Baldwin family
Alec and Hilaria Baldwin with three of their kids in October 2018.

Photo by Eugene Gologursky/Getty Images for Hamptons International Film Festival

Alec and Hilaria's first son, Rafael Thomas, was born on June 17, 2015. Hilaria shared the news with fans on Instagram at the time.

"We are happy to announce the birth of Rafael Thomas Baldwin πŸ’™," Hilaria captioned a photo of her holding hands with the baby.

Leonardo Ángel Charles followed on September 12, 2016.

"We are so pleased to introduce you to our new baby, Leonardo Ángel Charles Baldwin. It was such a special day bringing him into this world πŸ’™," Hilaria shared on Instagram that year.

Hilaria gave birth to the couple's fourth child, Romeo Alejandro David, on May 17, 2018. The wellness enthusiast shared a photo of her and Alec with the newborn on Instagram, writing: "He's here! He's perfect! 8lbs 2oz πŸ’› #wegotthis2018."

Alec and Hilaria's fifth child, a son named Eduardo "Edu" Pao Lucas, was born on September 8, 2020. "We had a baby last night. He is perfect and we couldn't be happier 🌟," Hilaria wrote in part on Instagram.

Alec also shared the same photo of him and Hilaria with their newborn baby on his Instagram account. "I love you, @hilariabaldwin," he wrote in part. "My karma is your karma. Your karma is mine."

Their sixth child, daughter MarΓ­a LucΓ­a, was born via a surrogate on February 25, 2021

Alec Baldwin, Hilaria Baldwin, and their kids attend as DreamWorks Animation presents The Boss Baby: Family Business World Premiere.
Alec Baldwin, Hilaria Baldwin, and six of their children at the premiere of "The Boss Baby: Family Business" in June 2021.

Jamie McCarthy/Getty Images for Universal Pictures

Alec and Hilaria welcomed MarΓ­a LucΓ­a Victoria, nicknamed Marilu, several months after the birth of Edu.

A few days after her birth, Hilaria shared a photo of the newborn on Instagram with the caption: "We are so in love with our daughter, Lucia. Just like your brothers and sisters, you are a dream come true."

Hilaria, who previously opened up about miscarrying at four months pregnant in 2019, refers to Edu and Marilu as her "two rainbow babies."

"We are living each day, bonding, and grateful for all of the very special angels who helped bring LucΓ­a into the world," Hilaria wrote in part in another Instagram post after Marilu's birth. "MarΓ­a LucΓ­a Victoria and Eduardo Pau Lucas: our babies who bring light into our livesβ€”almost like twins, we love you so much."

Their youngest child, daughter Ilaria, was born six months later

Alec and Hilaria Baldwin with their seven kids at the Hamptons International Film Festival in October 2023.
Alec and Hilaria Baldwin with their seven kids at the Hamptons International Film Festival in October 2023.

Sonia Moskowitz/Getty Images

Ilaria Catalina Irena was born on September 22, 2022.

Hilaria referred to the newborn as their "tiny dream come true," in an Instagram post.

"How grateful we feel to welcome our newest little daughter into this world," the couple told People magazine that year in a statement. "Just as magical and filled with love as every other little person we have been blessed with."

"The Baldwins" will feature all seven children and give a more personal look at Alec and Hilaria's parenting styles.

Alec said he and his wife decided to participate in a reality show "in place of doing a movie or a play."

"Now I think to myself, 'Am I going to be away from my kids five nights out of the week until 11 o'clock at night?'" Alec told People magazine earlier this month of the decision to star in a reality TV show with his clan. "For me, work-related things really aren't that critical anymore. I thought, 'I get to spend time with my family.'"

"The Baldwins" premieres on TLC on Sunday at 10 p.m. ET.

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Nike is betting Kim Kardashian can be its next Michael Jordan

Kim Kardashian in front of a Skims sign
NikeSkims is set to first launch this spring, with more to come in 2026.

Kevin Mazur/Getty Images for SKIMS

  • Nike will partner with Kim Kardashian's Skims to launch NikeSkims womenswear brand.
  • The collaboration aims to enhance Nike's appeal to female athletes and consumers.
  • Like the Jordan brand, NikeSkims is intended to be a long-term partnership.

Nike is extending its brand lineup through a rare partnership with Kim Kardashian's Skims. It's a bet that her star power can have a similar impact as Michael Jordan has on the sportswear giant β€” for women.

The two companies announced NikeSkims on Tuesday, a line of training apparel, footwear and accessories for women. While Nike regularly partners with athletes and celebrities for limited-edition sportswear, this seems a step up from that typical collaboration.

It's the first time Nike has partnered with an existing external company to create a brand. It's a "win-win" for both companies, Rachel Wolff, retail analyst at Business Insider's sister company EMARKETER, said.

As Nike pushes ahead with its play for appealing to all genders by upping its bets in female athletes, a deal with a womenswear superpower like Skims will fuel its "gender offense," as CEO Elliott Hill called it during a recent earnings call. The long-term deal, which neither company revealed the financial details of, marks the beginning of a womenswear-specific brand intended to exist alongside Jordan, Nike, and Converse.

It does, however, call to mind Nike's biggest partnership yet β€” with Michael Jordan. In 1984, the popular basketball player inked a deal with Nike for $500,000 a year, plus royalties, Forbes reported. They introduced the world to Air Jordans the following year with the release of the Air Jordan 1 sneaker.

As the sneakers grew in popularity, it extended beyond basketball shoes to include streetwear. Today, Jordan himself has a $3.5 billion net worth, and Nike paid him some $260 million before tax over its past fiscal year, per Forbes.

Forty years later, the Jordan brand is still a revenue driver for the company. It brought in approximately $6.9 billion in wholesale equivalent revenue for fiscal 2024 β€” about 17% of Nike's total wholesale equivalent sales.

Like it used Jordan's massive popularity decades ago, Kardashian's global influence and more than 350 million Instagram followers will be a valuable boost in visibility for Nike. She cofounded Skims in 2019 as a shapewear brand before expanding into loungewear, and it has boomed in size, reaching a $4 billion valuation in 2023.

"Nike has the opportunity to capitalize on Skims' intense popularity among women consumers, who are an important target audience for the athletic brand, while Skims gets access to a much larger group of consumers as well as Nike's manufacturing capabilities," Wolff said.

Nike representatives directed BI to a press release in response to a request for comment. Skims did not immediately respond.

The two brands have been working on NikeSkims since 2023, the New York Times reported. Skims CEO Jens Grede drew parallels between Skims and Nike in October 2024, but experts seemed hesitant to agree at the time.

While Nike has become a brand that can sell "a lot of things to a lot of people," as BMO analyst Simeon Siegel put it, others have said Skims' proximity to Kardashian could be a problem.

"Skims is not likely to be a 'for everyone' brand because there are going to be people who don't want the association with Kim Kardashian," Matthew Quint, director of the Center on Global Brand Leadership at Columbia Business School, said in October.

However, it's hard not to think of Kardashian "as the Michael Jordan of influencers," Grede told NYT. Her net worth, as estimated by Forbes before the deal, is $1.7 billion.

NikeSkims is expected to launch this spring with a global expansion planned for 2026. Skims' power to attract consumers was demonstrated in its collaboration with outerwear brand The North Face, which sold out within hours of launching on December 10, Women's Wear Daily reported.

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'There's never been a better time to be an entrepreneur': A financially independent millennial shares what he'd build from scratch today

grant sabatier
Grant Sabatier is the author of "Financial Freedom" and "Inner Entrepreneur."

Courtesy of Grant Sabatier

  • Grant Sabatier believes there's never been a better time to be an entrepreneur.
  • Building a business is less risky now with lower barriers and democratized knowledge.
  • He recommends starting with building skills around AI.

If you haven't started a side business or built a secondary income stream, Grant Sabatier wants you to reconsider.

"We all know that no jobs are secure," the investor, author, and creator of Millennial Money told Business Insider. Why not put your future in your own hands?

Plus, it's an excellent time to get into the business of business.

"There's never been a better time to be an entrepreneur," Sabatier declares in his latest book "Inner Entrepreneur," which he describes as a blueprint he's designed, having launched seven businesses, acquired three, and sold one.

BI spoke to the entrepreneur, whose latest venture is an independent bookstore he opened in the Clintonville neighborhood of Columbus, about why the time is ripe for entrepreneurship and what businesses he would build if he had to start from scratch.

The barriers to entry have never been lower

It's a lot easier and cheaper to start a business in 2025 than ever.

"Before, you had to really stop and figure out everything and maybe apprentice or put down a lot of money and take a big risk," said Sabatier. "But now there are just so many blueprints available and so many ways to learn. Really successful entrepreneurs are sharing a lot more than they ever have, so as knowledge has been more democratized the barrier is just a lot lower. You can evaluate a business idea with a lot more information than you ever could have before."

In fact, one of the biggest misconceptions about entrepreneurship is that it's "super risky," he said. "I argue that having a full-time job, in many cases, is often riskier than having a business that you built yourself. Because, at least with your own business, you can control more of the variables than if you're working for someone else."

It's also cheaper to start and scale a business than it ever has been. If you're starting with consulting, which is how Sabatier began his entrepreneurial journey, "you really don't need much money at all," he said. "You might need a website, which you can now put up using AI for like $15, and you can set up social media profiles for free."

What he would do if he had to start from scratch in 2025: Lean into AI

Until Sabatier opened Clintonville Books, which he considers "more as an investment in my neighborhood and in my happiness than as a capital investment," he had exclusively built and scaled online businesses.

clintonville books
Sabatier opened Clintonville Books in November 2024.

Courtesy of Grant Sabatier

If he lost everything and had to start over in 2025, "I would definitely learn how to build different AI agents and use them to code software products and different AI tools," he said β€” and he predicts it would be easier to get started than it was in 2010 when he got laid off from his 9-to-5 and tried entrepreneurship out of necessity.

"I had to learn how to build websites from scratch. You can now use AI to learn how to build websites, and within a few hours, you can build a simple platform and then build a tool that ideally has a subscription component to it."

If launching an AI company feels daunting, a more manageable first step is to learn about artificial intelligence, how it works, and how you can leverage it.

"Skills are future currency. Skills are ultimately what allow you to adapt and build resilience, and, as we know, the world's just changing faster than ever," he said, emphasizing that if he were to add one skill to his repertoire today, it would be AI. "Do your best to stay up to date on it. It's impossible to keep track of everything, so try to pick a lane and spend a couple of hours a week experimenting with the tools just so you can have a conversation and you can stay relevant."

It'll also be helpful in a corporate setting if you're job hunting.

"More recruiters and companies are going to be adding those questions about AI fluency and experience to their interviews and screenings," he said. "The more you know about it and the more well-versed you are, the more attractive of a full-time job candidate you are, so it's just as useful in your full-time job hunting as it is pursuing entrepreneurship."

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I'm a millionaire and my partner makes $60K. I don't ask him to split bills 50-50 because it's not fair.

Tori Dunlop wears a blue dress and looks at the camera with her arms crossed
Tori Dunlap (pictured above) and her partner have been together for 2.5 years. They share how they talk about and split their finances.

Courtesy of Tori Dunlap

  • Tori Dunlap is a multimillionaire while her partner made $60,000 in 2024.
  • The couple, who talked about money on their first date, prioritize transparency and communication.
  • They discussed prenups and splitting expenses equitably, avoiding traditional gender roles.

This as-told-to essay is based on conversations with Tori Dunlap, a 30-year-old Seattle-based financial educator, and her partner. They both asked that his identity be kept concealed for privacy reasons.

Dunlap is the founder of Her First 100K, a financial education company geared toward Gen Z and millennial women. She is also a multimillionaire, New York Times best-selling author, and podcast host.

Her partner has a graduate degree in athletics and works multiple jobs within the athletics and education space. He supplements his income with side gigs such as dog-sitting and private training and made around $60,000 in 2024.

The couple has been together for over two and a half years. They spoke with Business Insider to share how they manage and discuss money in their relationship. The following has been edited for length and clarity.

A photo shows the back view of Tori Dunlap and her partner
Tori Dunlap (right) and her partner (left) have been together for over 2.5 years.

Photo courtesy of Tori Dunlap

Dunlap: We started talking about money on our first date. By then, he knew feminism was a huge part of my work and values.

When the bill came, I could tell there was some sort of internal conflict. He said, "I would really like to pay, but I don't want to offend you. Can I pay?"

Partner: I wasn't sure what the expectation was in terms of who pays or splitting the bill, so that was my way of saying that I'd like to pay for the bill. The meal was something like $100, which wasn't as much to Tori, but was quite a bit for me at the time.

Dunlap: It was really sweet. For me, that was an immediate green flag that ended up being a good sign for our financial conversations and the rest of our relationship. It's sometimes hard to have these conversations, but they prevent you from feeling resentment and souring your relationship, so I think they're 100% necessary.

We know almost all of each other's finances. I know how much he has in his Roth IRA, he knows how much I have in my brokerage account. We've known each other's salaries since very early on.

And because we know how much each other makes, I'm not going to put him in a position where he feels like he has to spend way more money than I know he's willing to spend just to please me.

My success doesn't intimidate him

Partner: When we met, she and I were in such different positions in terms of finances and careers. It felt like I had two options: I could be intimidated and feel threatened by her, or I could see it as her life and what she's built.

When looking at somebody like Tori, who's incredibly successful, it could be easy to worry about how she might view me. I remember thinking about how we don't roll in the same circles and live in very different worlds.

Dunlap: I remember around three months into our relationship, I'd bought us lunch at a teriyaki restaurant. He was very vulnerable and sweet and said to me, "I know I shouldn't feel this way, but I feel sometimes that I'm not doing enough or providing enough as a man. I want this to be an equal relationship, and I'm worried sometimes it doesn't feel that way for you."

Partner: But she was incredibly understanding and supportive, and so even from an early stage, I realized that I could come to her, and she would be willing to listen.

Dunlap: I thought it was so brave of him to be so vulnerable in this conversation. I've realized how much patriarchy and gender roles seep in β€” the mindset that men are supposed to be providers, make more money, take their girlfriends out on dates all the time, and pay for everything.

I don't feel that way, especially since I make more.

We split expenses based on equity, not equality

Dunlap: I told him that, regarding money, I'm not looking for equality; I'm looking for equity. I don't need him to split things 50-50 with me because that's not fair or equitable.

Partner: In my previous relationships, it was mostly 50-50; if somebody covered drinks, the other person got the meals. For Tori and me, that doesn't make any sense. We typically try to split about 30-70, which feels pretty fair.

Dunlap: I also have a more expensive lifestyle than he does. If I'm interested in going out to dinner someplace that I know is out of his budget, I'll pay for it because I was the one who wanted to go, and it feels unfair for me to make that decision but still ask him to pay for his meal.

As for housing, I rent a three-bedroom, two-bath townhouse for $3,250 a month. I've lived alone since 2018 and, frankly, love it.

Partner: I live with three of my friends and pay $975 a month. Since Tori and I don't live together, we don't have to split those costs, but we've had conversations about what it would look like.

Dunlap: If we did move in together and the rent was $3,000, I wouldn't ask him to pay $1,500 because that is not commensurate with how much we each make.

We also set expectations ahead of time. We went to Europe the past two summers, and before we left, we had a conversation about who was covering which costs. I covered the flight there and most of the accommodations, much of it using points, and he covered the shorter flights between locations while on the trip.

It's not about how much you make β€” it's what you do with it

Dunlap: One of my favorite things in the world is that I outearn almost any man I talk to. I don't need a man to spend his money on me to remind me that I'm worth it, but I do need him to be there when my parents get sick someday, and I'm not doing well, and I'm going to be there for him.

My partner shows me he loves me in a million different ways, some of which involve money and most of which don't.

One of the things that I love about him is that even though he doesn't make a ton of money, he maxes out his Roth IRA every year. I was honestly kind of shocked that he was managing to do that.

It's not how much money you make, it's about what you do with it.

Partner: My parents didn't make a whole lot growing up, and they talked to my sister and me about money from a pretty early age.

When I was in middle school, if we did all of our chores for the week, we got $6 to spend, $3 to save, and $1 to share. I've always been a saver. Even from an early age, I usually took my "spend" money and put it into my savings.

When I was in high school and college, my parents helped me put some money away to get the ball rolling, and they always told me to max out my Roth IRA. I also watched a lot of YouTube videos from financial channels to understand more.

Dunlap: It's all about habits and behavior. I truly think, especially in a relationship, money is not everything, but how somebody uses money is a good sign of how responsible they are.

Learning to move past a scarcity mindset is important

Partner: I had a scarcity mindset for quite a few years. Back in 2022, I had four different jobs, coached in multiple organizations, and wasn't paid very well. I budgeted a lot, down to the cent. I was very cognizant of how much I made and where the money was sitting.

Dunlap: It was really difficult for him to believe he was worth spending his own money on, or that eating at a slightly nicer place wasn't a waste of money, or that he could invest in enjoying his hobbies even if he wasn't making money from them.

Partner: I think the biggest thing I've learned from Tori is that it's OK to spend money on yourself and splurge from time to time.

Dunlap: I celebrated my past two birthdays while we were in Europe, and both times, we went to Michelin-star restaurants that he paid for as a birthday gift.

Prenups and thinking about the future

Dunlap: I think by the third month of dating, I brought up the word "prenup."

Partner: I was surprised and taken aback at first. None of my friends and their partners are in a situation like ours, so that's never been a thing. My parents didn't have a prenup, and none of my family members have prenups.

Dunlap: I think hearing the word prenup has a lot of emotional weight for most people. But every single person who gets married has a "prenup" β€” it's just usually already decided by the state. At least we can decide if the government-assigned "prenup" is actually what we want.

And I always say that going through the prenup process largely prevents you from ever having to use it because you're being so transparent about money and what you each care about.

Partner: The more we talked and the more I thought about it, it didn't really phase me. I completely understand that she's worked really hard to get to where she is, and she wants to make sure that she protects herself.

Dunlap: I strongly believe each person in a relationship should have some of their own money and then a joint bank account, so we wouldn't ever completely combine our finances.

Ultimately, who you choose as a partner is a financial decision that will impact you for the rest of your life.

I wouldn't go into business with somebody without understanding how they managed money or what their goals were. It's the same thing with partners, but love is involved, so people think it's not a business decision. But it actually is.

If you and your partner have a unique way of managing money and would like to share your story, email Jane Zhang at [email protected].

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I moved back to the US after 1 year abroad in Japan. My American career is more lucrative, but life is better in Japan.

Ben Gran sitting in a chair in a orange painted room
I choose to live in the US but think life is probably better in Japan.

Courtesy of Ben Gran

  • I spent a year teaching English in Japan. The experience was thrilling and a total culture shock.
  • Living in Japan as an American is a 24-hour immersive learning experience.
  • I returned to the US for my career, but feel like life in Japan is probably better.

Having grown up and lived in the US my entire life, my first night in Tokyo as a fresh college graduate was a full-on culture shock.

I couldn't read the restaurant menu, so I had to point at pictures and hope for the best.

I walked past crowded shops and nightclubs where employees tried to entice people to come in. I couldn't understand what they were saying, but I smiled, nodded, and drifted along in a daze.

I felt like the only American for thousands of miles. One gangly blond guy from Iowa plunked down in the middle of the world's most populous city. It wasn't lonely or scary β€” it was thrilling.

I moved to Japan after college in 2001

My first job out of college was teaching English in Japan as part of the Japan Exchange and Teaching (JET) Program.

I'd made friends from Japan while volunteering as an English conversation partner for English language learners at my college. I became fascinated with Japanese history and culture.

So, when I learned that the JET Program offered a steady paycheck and helped to find an apartment, it was a no-brainer.

I felt like part of a community in Japan

Ben Gran stands with Japanese students
I found Japanese culture to be β€” in some ways β€” more inviting than the US's.

Courtesy of Ben Gran

My everyday work life was in a quiet suburb of Tokyo called Hidaka. I made a comfortable, mostly tax-free, salary of about $2,500 a month (300,000 yen), teaching English at local middle and elementary schools and working with Japanese teachers and students.

Though I couldn't speak the language very well, I quickly made friends with my Japanese colleagues β€” the teachers would host monthly enkai ("drinking parties") with dinner, beers, and karaoke.

People at the grocery stores and restaurants were exceptionally kind and patient with me, and a random middle-aged mom in the neighborhood even pulled over in her car and gave me a ride to school a few times. I felt like I was connected to a larger community.

I learned how to conduct myself appropriately. Whether it's taking off your shoes upon entering the house, knowing how to use chopsticks, or communicating in a softer, more indirect, and polite style in the workplace, living in Japan as an American is a 24-hour immersive learning experience.

My college connections hooked me up in Tokyo

Some of my fondest memories were outside of Hidaka, in Tokyo.

One of my friends from Japan, who I met in college, introduced me to his circle of college peers in the city.

Through those connections, I was able to experience a whole other side of Japanese culture.

I went to a weekend retreat at a hot springs spa resort. And I ate sushi at a tiny hole-in-the-wall restaurant near Tokyo's largest fish market, where the tuna get dragged in fresh off the boat every morning.

Why I moved back to the US

After a year in Japan, I moved back to the US for a job opportunity to become a speechwriter for the Governor of Iowa.

While teaching English in Japan was fun and liberating, it didn't feel like the best long-term career choice for me.

I could have easily stayed in Japan and kept teaching English for another year, or two, or three.

In the end, though, I felt I'd have better career opportunities in my own native country and native language.

After working in politics, I've gone on to have a varied career, working in marketing, banking, technology, and for most of the past 15 years I've supported my family as a full-time freelance writer. I'm grateful for all of it and have probably made a lot more money in America than I would have as an American expat in Japan, with more career flexibility and autonomy.

However, all these years later, I still have fond feelings for Japan and keep in touch with my college friends there. My family and I visit them, and they come and visit us. My children were the ring bearers for one of my friends' wedding ceremonies.

Compared to Japan, America's individualist culture sometimes feels too stressful, selfish, and competitive. I'm grateful for my life here in the US, but often feel that life in Japan is probably better β€” a little more peaceful, generous, and gentle.

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Why famed investor Charlie Munger once told Costco it's important to 'stick to our knitting'

Charlie Munger
Charlie Munger was on Costco's board for more than a quarter of a century.

Lane Hickenbottom/Reuters

  • The late investor Charlie Munger gave Costco some advice while a member of its board for over 25 years.
  • Costco chairman Hamilton James recently said Munger advised to "stick to our knitting."
  • Munger said the warehouse store chain should keep doing "what we've always been doing."

How does a warehouse club giant like Costco sustain business success? The late investor Charlie Munger had some simple advice: stick to your "knitting."

Costco chairman Hamilton "Tony" James, who has sat on the company's board since 1988, talked about Munger's advice for the company in an interview with Chief Executive magazine published Thursday.

Munger was a prominent investor, business partner of Warren Buffett, and vice chairman of Berkshire Hathaway from 1978 until his death in 2023. He was on Costco's board for more than a quarter of a century.

"For a giant company like Costco with huge pressures, understanding what's going on can be complex and confusing, but not for Charlie, who had an unerring compass to see through it all to stay on the right path," James said. "That made him an extremely valuable board member."

Munger's advice to Costco as a board member was to "stick to our knitting, our values and our principles," James said.

"Charlie understood we didn't have to do anything different than that," James added. "His voice was very strong and clear on the matter. He'd remind us, 'The right thing for the long term is what we've always been doing, so let's not get confused.'"

As for Munger's interactions with Costco's board and leadership, and vice versa, James said they never put him on a pedestal.

They would debate and always felt free to disagree or even ignore Munger's advice β€” something James said that "you did that at your peril."

A self-proclaimed "total addict" of the store, Munger once said he loves "everything about Costco."

"I'm never going to sell a share," he added at the time.

Munger was one of Costco's largest individual shareholders. In November 2022, he owned more than 187,000 shares in Costco.

The company has in many ways followed Munger's advice in doing what it's always done.

Perhaps the most famous example: The company has charged $1.50 for its food court hot dog and soda combo since 1985.

When Costco's former CEO, Craig Jelinek, once approached Sinegal, who was then still CEO, about raising the price, Sinegal told him, "If you raise the [price of the] effing hot dog, I will kill you. Figure it out."

Also in the interview, James talked about Costco's approach to generating business from wealthier members.

"Affluent people love a good deal," he said.

"Since the beginning, we've always known we could move anything in volume if the quality was good and the price was great β€” Rolex watches, Dom Perignon, 10-karat diamonds," he told Chief Executive magazine. "A Porsche dealer in Seattle put their cars on the floor of a Costco, and they sold out in a week."

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I paid $65 for a giant collection of vintage dishes at a thrift store, then found out it's worth almost $1,000

Alcynna Lloyd and dishware at a thrift shop.
I purchased this China set at a local thrift store.

Alcynna Lloyd/ Business Insider

  • I'm hosting a dinner party and thrifted vintage china to add a stylish touch to the event.
  • I paid $65 at a secondhand store for 11 dinner plates, 12 salad plates, teacups, and more.
  • I later figured out the pieces were from a discontinued collection and valued at nearly $1,000.

I almost gave up on celebrating my birthday this year.

Then, while doom-scrolling through Instagram, I saw a video from Toronto-based influencer Isabelle Heikens, who hosts a multi-course dinner at her home each month. Heikens β€” who has more than 300,000 followers β€” prepped for her "winter citrus-themed" dinner party by making basil-infused olive oil, gutting grapefruits, whisking eggs, and setting her table with elegant plates.

In a separate video, her guests enjoy cocktails while Heikens puts the final touches on the meal. They all sit around the table, devouring the food, as Heikens beams with pride.

I was sold. For my birthday in March, I've decided to host a three-course dinner at home, inviting my closest friends. I'll be the chef, and my husband will be the sous chef.

To set the mood, I needed place settings β€” but I was on a budget. I ended up thrifting a 61-piece set that I later figured out was worth close to $1,000. Here's how it happened.

I was on the hunt for the perfect dinnerware

Fine china is a must to make my vision come true.

However, with half a dozen guests to feed, I couldn't splurge on high-end dinnerware. I decided to visit Thrift Giant, a secondhand store in the Dallas-Fort Worth area, hoping to find affordable pieces that would work beautifully together.

Thrift Giant was overflowing with pre-loved clothing, furniture, and electronics. Dishware made up the smallest section of the store, so I wasn't expecting much. To my surprise, I hit the jackpot.

On a dusty bottom shelf, I found two bundles with 61 pieces of porcelain bone china, each stamped with "Oxford" on the bottom. Each bundle was $29.92.

The collection included 11 dinner plates, 12 salad plates, 12 bread and butter plates, 12 teacups with saucers, and a vegetable bowl with an attached underplate. The total cost at checkout was just $64.78 after tax.

The china set was worth nearly $1,000 online.
The china set was produced from 1966 to 1985 and is now discontinued, according to my searches on Replacements.com.

Alcynna Lloyd/Business Insider

I later learned that Oxford was a division of the Lenox Corporation, which produced fine china from the late 1920s to the early 1990s.

I found pieces with my exact pattern, called Spring, on Replacements, Ltd., a North Carolina-based online marketplace for fine china, crystal, silverware, and collectibles, both still in production and retired.

On Replacements, each dinner plate was $24, salad plates $14, bread and butter plates $10, teacups with saucers $10, the vegetable bowl $80, and the gravy boat with an underplate $190. Overall, my thrifted set seemed to be valued at about $950.

What's more, the items I saw on Replacements were discounted by 25% due to imperfections β€” so it appears the set may actually be worth even more.

I'm not the only millennial into thrifting and dinner parties

Let my millennial friends and I be the first to tell you: The dinner party is making a comeback β€” and I'm not talking about potlucks.

Instagram and TikTok are filled with pictures and videos of everyday people and content creators β€” including Heikens and another influencer, Olivia McDowell, who has nearly 200,000 followers β€”sharing their chic culinary soirΓ©es and offering tips on hosting a flawless event.

The interest in entertaining has, in turn, revived interest in fine china, which was once reserved for the upper class but is now more accessible thanks to thrift stores, estate sales, and vintage shops. It coincides with a broader cultural shift toward nostalgia and secondhand shopping as Gen Z and millennials move away from fast fashion and overconsumption in favor of a more sustainable, timeless style.

May Eason, founder of the Facebook group Beautiful Table Settings, with over 263,000 followers, told food and drink publication Eater in 2022 that the affection for vintage china is also simply about the love of sharing beautiful things.

"You're doing this for your family and your friends, so you want to make your table presentable and pretty," Eason said. "And it's fun to play with it. I think younger people are finally realizing you can change it up."

I completely agree.

I want the evening to be exquisite

While I've hosted dinners before, I've never put together an evening as curated as the ones Heikens throws.

I've spent hours researching ideas on social media, screenshotting everything that catches my eye β€” from overflowing tablescapes filled with serving platters and colorful drinks to the perfect playlist.

My husband and I only have a couple of chairs, so I'll rent extras. I'll visit Home Goods or Anthropologie to find tablecloths and napkins.

Glassware in a shopping cart at a thrift store.
Some of the glassware I thrifted.

Alcynna/Business Insider

To further enhance the evening's vibe, I also purchased stylish drinking glasses from another thrift shop.

I found Poco Grande glasses, martini glasses, grappa glasses, coupe glasses, cafΓ© au lait glasses, milkshake glasses, and more, all priced between $0.95 and $2.99. I also scored a cake stand, serving platters, and bowls β€” each under $10. I walked away with a total of 30 pieces for just $100.

Altogether, including the china set, I've spent only $168 on dinnerware for my party, far less than I expected. That leaves plenty of room in my budget of under $800 for groceries and decorations β€” and maybe a new outfit, too.

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Tim Clark got Boeing and Airbus to take Emirates seriously — and helped make Dubai a global destination

Emirates Airline CEO Tim Clark
Tim Clark has been president of Emirates for more than two decades.

Emirates

  • Tim Clark helped set up Emirates in 1985 and has been its president since 2003.
  • The airline flies from Dubai to 12 US airports as well as dozens of cities globally.
  • Clark says if a business "recognizes and respects" its workers, "they look after you" in return.

Dubai's population has grown about 10-fold since Emirates was founded 40 years ago. Among the airline's founding team was Tim Clark, who has been its president for more than two decades.

At the beginning, the nascent carrier wasn't "taken very seriously," he told Business Insider in a wide-ranging interview last month.

That began to change once competitors and aircraft manufacturers realized Dubai was ideally positioned roughly halfway between Europe and the Middle East β€” and that Emirates was determined to shake up long-haul aviation.

"We were considered to be lunatics, but we did manage to persuade the powers that be in both Airbus and Boeing that we were deadly serious," Clark says.

As well as aircraft that could fly non-stop from Dubai to the likes of Los Angeles, Sydney and Auckland, he wanted cabins that were closer to private jets.

That led to innovations such as first-class suites with sliding doors in the late 1990s that are now "de rigueur everywhere. And I wish I had a patent on those, but we never did. And now they're in business class as well. So you see our footprints everywhere."

The rise of Emirates as a global aviation force mirrors the rise of Dubai, which Clark calls a "global metropolis." It's become "a great place for doing business" as well as serving the rest of the Middle East and North Africa region, particularly Saudi Arabia.

An Emirates A380 at Dubai airport.
An Emirates A380 at Dubai airport.

Emirates

Its 96 flights a week from 12 US airports to Dubai has also made it easier for Americans to get to destinations such as Zanzibar, Mauritius or the Seychelles. Clark thinks there's a lot more growth to come in North America: "We have only really just started. We now have multiple points there, but there are so many more coming."

Emirates' expansion has been constrained to some degree by the availability of new aircraft. Delivery delays for Boeing's new 777X has prompted the airline to spend $4.5 billion "gutting all the old 777s and retrofitting them," Clark says. To maintain its fleet of about 250 passenger jets "you've got to retrofit," he adds.

It's also upgrading many of its A380s, which it first took delivery of in 2008. Later to the premium economy party than other airlines, it only made its Emirates debut in August 2022.

A380 premium economy cabin on an Emirates plane
Emirates has added premium economy cabins to many of its planes, including A380s.

Ryan Lim/AFP/Getty Images

Business class, however, has always accounted for a considerable part of the double-decker Airbus β€” even if Clark dislikes the name.

When corporate travel budgets were slashed after the 2008 financial crisis, he says older customers in particular started flying in business "in a manner that we just couldn't believe."

People "want to go and see and enjoy … that's why I remain optimistic that demand will continue at the pace it has, constrained by all these we've talked about in regards to supply."

Emirates consistently ranks as one of the world's best airlines, though last year, rival Middle Eastern carrier Qatar Airways was crowned the world's best airline by Skytrax. Qatar pushed Singapore Airlines into second place, while Emirates ranked third.

Dubai skyline
Dubai has a population of about 6 million.

Owngarden/Getty Images

One of Emirates' advantages over most competitors is being able to recruit its 23,000 cabin crew from anywhere in the world. "That is part of the essence of our model," as Clark puts it.

He describes Dubai as a "really popular city to be in" for many workers β€” and doubtless the tax-free salaries, generous bonuses and accommodation offer are part of the attraction for some too.

While its training program is "very, very demanding" and being "refreshed all the time," Clark adds: "We try to think that by delivering a fairly innovative stack of products, which we try to change out regularly, that the kids are actually really interested in what they're doing. And they like what they're doing," he says. "We look after them. We care for their welfare."

Asked about where Boeing lost its way, his advice to CEO Kelly Ortberg is to treat workers better. Clark said that if a company "recognizes and respects" its people, "they look after you. I promise you, they'll be doing much more than you asked them to do, simply because they're so proud of being in a company that looks after them."

Tim Clark in a first class suite of an Emirates Boeing 777 in Hamburg, Germany in 2018.
Tim Clark in a first-class suite of an Emirates Boeing 777 in 2018.

Christian Charisius/picture alliance/Getty Images

Clark has been in the airline business for more than half a century, starting off at British Caledonian in 1972 before moving to Gulf Air in Bahrain for a decade. So why is he still working at the age of 75?

He says he considered stepping down during the pandemic but adds: "I just couldn't leave it. I was determined to get the business back on track and be profitable again, and eventually hand it over to the team of people I'm working with. These guys I've been working with 20 years, some of them.

"Frankly, will the business be successful with this team of people working? Of course it will … so I'll find a balance at some point, but I will go."

The airline posted a pre-tax profit of $2.6 billion for the six months to September, up 2%, on revenues of almost $17 billion, and Clark expects "another very good year" in 2025 but notes: "Anything can happen. Well, airlines are an unpredictable business, aren't they?"

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We've entered the era of scaredy-cat capitalism

Scared cat on top of pile of money with buildings sticking out of it
Β 

101cats/Getty, Daniel Hurst Photography/Getty, Thanasis/Getty, Bet_Noire/iStock, Ava Horton/BI

There's a pretty clear sentiment in America's corporate world these days: anxiety.

Yes, big business generally welcomes the deregulatory promise and likely lighter tax bill that comes with Donald Trump's second presidency. But the accompanying uncertainty of Trump 2.0 is also leaving corporate America slightly on edge. The president is issuing executive orders at a breakneck pace, but vague wording, court battles, and questions of legality mean the significance of these orders is unclear. Trump has promised to take big swings on tariffs and immigration, but how those swings actually manifest is in flux. Elon Musk is a similarly disruptive figure, with his DOGE staff firing federal workers and slashing funding for various programs at a head-spinning rate. Given the bum-rush first month, many corporate leaders are scrambling to gain some favor with Trump or, at the very least, avoid his ire.

In short, we're in an era of scaredy-cat capitalism. American business isn't moving boldly and swiftly β€” it's acting slowly and timidly, waiting for the uncertainties to shake out and trying not to call much attention to itself in the meantime.


When Trump took office in 2017, many CEOs were alarmed by his immigration and climate policies. When Trump was inaugurated in 2025, some of America's most recognizable corporate executives were seated behind him. Major companies and leaders donated millions of dollars to Trump's inauguration fund and have visited the president's Mar-a-Lago club. If companies appeared somewhat willing to strike a tone of defiance in 2017, the vibe this time around is one of compliance.

In December, ABC News, owned by Disney, agreed to pay $15 million to Trump's future presidential library in order to settle a defamation lawsuit. Meta similarly cut a deal in January to give $22 million to settle a 2021 suit. CBS's parent company, Paramount, has thus far held out on settling a lawsuit Trump filed over a "60 Minutes" segment, though some observers believe it's only a matter of time before it folds, possibly in hopes that the administration will look more kindly upon a pending acquisition by the studio Skydance. As my colleague Peter Kafka has pointed out, these Trump lawsuits are the type that typically would not get very far β€” but now that he's back in the White House, the risk-reward calculus is different.

"Powerful companies with enormous legal resources are deciding that they're better off making a payment β€” in the form of a donation β€” to Trump than fighting him," Kafka wrote.

In an attempt to head off Trump's anti-DEI campaign, several companies have backed away from diversity, equity, and inclusion efforts. Companies including Target, Walmart, and Meta have announced policy rollbacks. Others, such as GM, PepsiCo, and Disney, have taken a subtler approach, quietly axing DEI language and programs. The US Chamber of Commerce has pulled much of the information about its Equality of Opportunity Initiative, announced in 2020 to "help close race-based opportunity gaps," from its website.

This isn't happening in a vacuum: The right has been increasingly vocal in its opposition to DEI efforts in recent years, and Trump has put that opposition into overdrive β€” and in writing. He's signed executive orders seeking to root out DEI practices in the private and public sectors, including barring government contractors from engaging in them and asking federal agencies to identify corporate targets for potential lawsuits over DEI. The plan, according to Trump, is to stop "illegal DEI." It's not clear what that means, and the underlying law hasn't changed, but it still makes companies nervous and has had a chilling effect. No one wants to be the government's target β€” or draw the conservative internet's ire and become the next Bud Light. Agencies may be looking for low-hanging fruit to make an example out of in order to scare others off. And regardless of what the government does, negative publicity and social media campaigns are a threat in and of themselves.

Businesses like predictability, and that's not what they're going to get from Trump.

Some business leaders may remember some of the vindictive nature of Trump's first term, such as the president's opposition to the AT&T-Time Warner merger, reportedly partly because of his dissatisfaction with CNN. In an interview with Bloomberg last July, Ken Chenault, the former CEO of American Express, cited it as cause for trepidation about a second Trump term. "The fear is real," he said.

Daniel Kinderman, an associate professor at the University of Delaware who studies business responses to right-wing populism, said companies may regret cozying up with Trump and being quick to bend to his will.

"What the government's doing is so radical that I think a lot of companies will be sorry that they got on the bandwagon or did not keep a greater distance," he said. "It's not reducing their risks."


On the domestic and foreign fronts, the perception of Trump as a loose cannon may give him an advantage in negotiations β€” acting unpredictable and volatile is a way to throw, say, China off balance. But for business, it can be challenging to navigate.

"Businesses like predictability, and that's not what they're going to get from Trump," said Alex Conant, a Republican strategist who was the communications director for Marco Rubio's 2016 campaign. "Trump is highly unpredictable, which creates a challenging business environment."

In a note on Tuesday, David Kelly, the chief global strategist at J.P. Morgan Asset Management, said that the policy uncertainty created by the Trump administration could slow economic growth, affect hiring, and stunt investment. He pointed to tariff threats, immigration crackdowns, federal workforce reductions, and federal budget uncertainties as areas where action could be cause for business hesitancy.

"The rapid pace of these moves, along with frequent reversals, court challenges and mixed signals on future policy actions, make it difficult for economists to assess their cumulative effects," he wrote. "Also important, and even harder to analyze, is the potential for policy uncertainty to delay business decisions."

If you're an automaker, for example, you're staring down the potential of steel and aluminum tariffs, separate tariffs on imports from Canada and Mexico, and reciprocal tariffs from trading partners. Plus, you're not sure what's going to happen with electric vehicle tax credits. It's hard to know where to begin or whether to make an investment at all. At a conference in February, Ford's CEO, Jim Farley, said Trump's moves had created "a lot of costs and a lot of chaos" for the industry.

In an interview with CNBC on Thursday, Walmart's chief financial officer, John David Rainey, said the retailer was "not going to be completely immune" from tariffs on imports from Mexico and Canada. Tariffs on imports from China would likely affect the company, too. He said that there was "far from certainty in the geopolitical landscape" and that Walmart hadn't calculated tariff increases into its financial expectations for the year.

Companies are tasked with laying out various scenarios of what might happen next β€” and reassuring their shareholders that they're prepared for whatever's ahead. Elaine Buckberg, a former chief economist at GM, has been in this situation before: the trade war with China that Trump kicked off during his first term.

"I feel like I was doing scenarios on China tariffs back and forth, basically, until COVID came and took away all the attention," she said. "I would prepare presentations the night before, and they'd be updated by the next morning."

Buckberg pointed to a 1983 paper from Ben Bernanke (who would go on to be the chair of the Federal Reserve) on investment decisions and uncertainty. "If there's this irreversible investment and there's uncertainty, you'd rather wait until the uncertainty clears up," she said. "And so that means you should expect lower business fixed investment, which hurts growth until this uncertainty resolves."

There's too much uncertainty for meaningful decisions to be made right now.

Congress and Trump will need to negotiate through at least one tax bill this year, as Trump's 2017 tax law is set to expire. Conant pointed out that this fight will be more uncertain for businesses. Congress may look to find ways to raise revenue β€” whether from higher taxes on certain activities or by eliminating tax credits. That could make for some winners and losers, and pit various industries against each other. "I don't think the business community is going to be as united this time as they were last, because there's going to be winners and losers," he said.


To be sure, businesses are benefiting from plenty of Trump's actions, uncertainty and all. He signed an executive order halting enforcement of the Foreign Corrupt Practices Act, which bars companies from bribing foreign government officials. The Trump administration is likely to be more hostile toward unions than the labor-friendly Biden administration and take a hands-off approach to regulation. Still, the insecurity of it all remains a challenge.

"I've been in Washington for 15 years, and this is the most chaotic time, where there's so many surprises that are happening on a weekly basis," said Nick Nigro, the founder of Atlas Public Policy, a research firm in Washington, DC. "There's too much uncertainty for meaningful decisions to be made right now."

The global Economic Policy Uncertainty Index, which tracks news coverage of economic policy uncertainty, has risen sharply since the 2024 election. The National Federation of Independent Business' optimism index ticked down in January, though it remains well above where it was during the Biden administration. The National Association of Home Builders survey that tracks sentiment among homebuilders found that confidence fell in February. The University of Michigan's consumer sentiment indexes dropped in February as people began to worry about tariffs and inflation concerns bubbled back up. As Americans contemplate the landscape, optimism remains, but reality is setting in, and it's a bit unnerving.

Across corporate America, a pervasive sense of unease is setting in. Businesses do not want to call negative attention to themselves, even on what many might consider run-of-the-mill diversity programs. They don't want to become a target of the president or of angry people of any political persuasion online. Meanwhile, they're managing an outlook where it seems like anything could happen β€” an executive order here, a court battle there, an immigration raid, a new tariff, an axed tax break. The feeling permeates through consumers and workers, too. If the federal government is taking a slash-and-burn approach to its workforce, what's stopping business from following suit? Many companies have been cutting their workforces. Plenty of consumers have wondered if they should stock up on stuff before tariffs take hold, and some have taken action.

Scaredy-cat capitalism doesn't mean panic mode β€” but it's a scenario where everyone's a little insecure about what comes next.


Emily Stewart is a senior correspondent at Business Insider, writing about business and the economy.

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A Chinese wargame hints it can blind a cutting-edge US missile. That may be a mind game.

China Type 055 destroyer Nanchang
China publicized the results of a war game that pitted a Type 055 destroyer against eight US Arleigh Burke-class destroyers.

Sun Zifa/China News Service via Getty Images

  • In a rare move, China publicized a wargame in which US ships sank a top Chinese warship.
  • In that simulation, the Chinese ship succeeded in temporarily blinding the incoming US missiles.
  • The Chinese wargame is highly irregular and smacks of disinformation, naval experts said.

In a recent Chinese wargame, US missiles sank one of China's most powerful warships. So why does China appear to be happy about that result?

The answer may be that China is signaling that it knows the secrets of America's prime ship-killing missile. Or β€” as some Western analysts suggest β€” China could be trying to undermine America's confidence in its own weapons.

The wargame was disclosed to the public in early January by the South China Morning Post, citing a November paper in the Chinese journal Command Control & Simulation. The game, run by the North China Institute of Computing Technology, involved a Chinese carrier battle group sailing in the South China Sea near the Pratas island, which are controlled by Taiwan but claimed by China.

For reasons unspecified, the Chinese task force was attacked by a US carrier strike group, which targeted a Type 055 destroyer escorting the Chinese carrier. The new Type 055 β€” a 13,000-ton destroyer that the Pentagon classifies as a cruiser β€” is a formidable vessel armed with 112 launchers capable of firing anti-ship, anti-aircraft and land-attack cruise missiles.

"The US military suddenly began a large-scale attack on the Chinese fleet, with one wave of 10 AGM-158C Long Range Anti-Ship Missiles (LRASMs) launched simultaneously from different platforms," according to the Morning Post.

The Lockheed Martin-built LRASM is a stealthy, subsonic cruise missile with an estimated range of at least 200 miles. Equipped with multiple guidance systems, LRASM features GPS as well as onboard radar and thermal sensors to home in on the target if satellite-based GPS is jammed.

In the Chinese simulation, the US destroyers launched LRASM, which initially rose to high altitude and then descended to skim close to the sea to try to delay their detection by radar, the Morning Post said. "When they were about 10 kilometers [6.2 miles] away from the target, their radars malfunctioned one after another due to electronic warfare interference from the [People's Liberation Army], and they were unable to receive GPS positioning signals."

"At this point, the missiles switched to thermal imaging cameras to continue flying and, at a very close distance from the target, they suddenly rose up, confirmed the specific attack location, and then plunged to an extremely low altitude, successfully hitting the Chinese destroyer."

Chinese researchers claimed to have gleaned details of the LRASM from open-source intelligence and "long-term accumulation. Yet even the Morning Post β€” owned by e-commerce giant Alibaba, which has close ties to the Chinese government β€” admitted that it couldn't use public information to verify the accuracy of the missile's depiction in the game.

'Humble brag'

Lockheed Martin's AGM-158C Long-Range Anti-Ship Missile played a prominent role in a Chinese wargame. In September 2024, an F-35 flew with two LRASMs on its external pylons during flight testing.
Lockheed Martin's AGM-158C Long-Range Anti-Ship Missile played a prominent role in a Chinese wargame. In September 2024, an F-35 flew with two LRASMs on its external pylons during flight testing.

Dane Wiedmann/Defense Department

That China would include the new LRASM in its wargames is no surprise: the missile, with an estimated range of at least 200 miles, would be key to any American attempt to defend Taiwan from Chinese invasion. What did surprise Western analysts was that China felt it had enough knowledge of LRASM, such as its guidance systems, to model them in a game.

Also notable was that the Chinese government must have given its permission for Chinese media and defense journals to publish the results of a wargame that typically has been classified. When nations learn the secrets of enemy weapons, through espionage or other means, they are wary about tipping off the enemy.

British naval experts offer another potential explanation: China is playing mind games with America. "Although framed as a 'humble brag' with the loss of a PLAN [People's Liberation Army Navy] destroyer, the article clearly advertised a certain Chinese confidence in the inevitable arms race in which China and the US, as technological world leaders, are engaged," said Edward Black and Sidharth Kaushal in an essay for the Royal United Services Institute, a British think tank.

Black and Kaushal point to several glaring aspects of the Chinese wargame. For example, the simulation assumes that the Chinese destroyer successfully jammed the LRASM's passive radar, which homes in on electronic signals from enemy ships rather than emitting its own waves that return as an active radar does. In fact, China has been developing methods to jam passive radar, such as feeding it false signals.

"The PLA's claimed success here would, if true, have ramifications both for the survivability of missiles with a low radar cross-section (which the PLA is implicitly claiming the ability to track) and for US naval efforts at emissions control and the use of passive detection," the RUSI researchers note. In addition, the game portrays LRASM's GPS being jammed, which suggests Chinese confidence that it can defeat anti-jam features on American GPS.

The British experts β€” and Chinese social media β€” also point out a curious omission: the Type 055 destroyer only used electronic warfare to stop the LRASMs, even though the ship is well-armed with HHQ-9 and HHQ-10 anti-aircraft missiles as well as a short-range air defense cannon. Yet the destroyer must have detected the LRASMs to jam their passive radar, and radar tracking would allow the crew to fire these interceptors to knock out the incoming missiles.

Since each LRASM has a 1,000-pound warhead that can devastate a warship, it's highly unusual to rely on electronic warfare alone and at such close range (only 6 miles) to down an incoming salvo of missiles. Even in the presence of jamming, LRASM could still lock onto the ship's thermal exhaust via infrared guidance. A warship is also unlikely to rely only on electronic warfare against missiles that close: if jamming fails, there's no time to launch missile interceptors and hardly enough for a gun to track and fire at multiple incoming missiles.

Black and Kaushal raise a truly Machiavellian possibility for why China is publicizing the wargame: Disinformation to undermine American confidence in LRASM. Precise details of the LRASM's performance, such as its maximum range, are classified. If China is modeling the LRASM in their wargames, then perhaps Beijing has managed to steal the missile's secrets?

Not likely, conclude the British analysts. "If the PLA [People's Liberation Army] was truly confident in its success in accessing sensitive data, it would have strong incentives to keep this private to achieve surprise in a conflict rather than alerting the US to the compromise of critical systems," Black and Kaushal said.

Michael Peck is a defense writer whose work has appeared in Forbes, Defense News, Foreign Policy magazine, and other publications. He holds an MA in political science from Rutgers Univ. Follow him on Twitter and LinkedIn.

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2 cities tried basic income for formerly incarcerated people. Participants felt more food secure but struggled to pay for housing.

person looking out.
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Getty Images; Jenny Chang-Rodriguez/BI

  • Gainesville and Durham piloted guaranteed basic income for formerly incarcerated people.
  • Many formerly incarcerated people in the US do not have access to traditional social safety nets.
  • Participants reported better financial resilience but struggled with housing costs after the program.

Six hundred dollars a month was the boost some formerly incarcerated people needed to rent apartments, cover unexpected expenses, and land steady jobs.

Gainesville, Florida, and Durham, North Carolina, recently tried using cash aid to help alleviate financial instability among formerly incarcerated residents, a demographic that is especially vulnerable to homelessness and food insecurity. Guaranteed basic income β€” which offers participants no-strings-attached payments β€” has been piloted across America as an approach to poverty reduction.

The cities aren't the only places that have tried similar cash aid programs: the Center for Employment Opportunities gave cash to over 10,000 formerly incarcerated people across the US in 2020.

In Gainesville, 115 participants received an initial $1,000 payment followed by $600 a month for 11 months, ending in spring 2023. In Durham, 109 participants received $600 a month for one year, ending in spring 2023.

Both participant cohorts were compared to control groups of formerly incarcerated people who did not receive GBI, and the pilot results were published by the Center for Guaranteed Income Research at the University of Pennsylvania in February. The results are based on interviews with participants and surveys that were completed before, during, and six months after the program.

While some Gainesville and Durham participants struggled to maintain financial gains after their cash payments ended, most said the money allowed them to afford essentials and alleviated some stress, which helped their mental health. Rent, groceries, and household bills were commonly reported uses of the GBI payments.

"Guaranteed income really is just a tool to ensure, in the Gainesville and Durham cases especially, that no one is too poor to be free," said Sukhi Samra, executive director of the advocacy group Mayors for a Guaranteed Income, which partnered on the pilots. "We're not trapping people in a culture of poverty and in a culture of scarcity and lack."

Cash helped formerly incarcerated people afford essentials

Formerly incarcerated people face higher rates of financial insecurity and unemployment compared to the rest of the population. This can make it difficult to afford basic needs. Per data published by the Bureau of Justice Statistics in 2022, the most recent year available, about a third of formerly incarcerated individuals aren't hired in the four years after their release. Black people were also admitted to jail at more than four times the rate of white people as of 2022.

Most states give incarcerated people a small amount of money β€” between $10 and $200 β€” when they leave a prison or jail. However, some states restrict access to safety nets for formally incarcerated people. For example, Florida prohibits people who have been convicted of drug trafficking from accessing safety nets like SNAP and TANF.

Brianna Seid, a lawyer for the justice program at the Brennan Center for Justice, told Business Insider that $10 or $200 might help buy a train or bus ticket home, but it isn't near enough to pay court fees, lease an apartment, afford childcare, or establish reliable transportation β€” especially if people face limited access to safety nets.

"There's this idea that people get arrested or convicted, go to prison, and leave, and that's just the end of the punishment," Seid said. "I think for a lot of people, they don't understand the ways that we excessively and perpetually punish people for having a criminal conviction, and it really touches every area of your life."

Cash is a potential way to ease work and income barriers, she said.

In the Gainesville pilot, participants reported that guaranteed basic income helped them secure housing, have more hope, increase financial resiliency, and put food on the table. The share of participants who said they were "worried about having enough food" decreased from 59% at the start of the program to 49% six months after payments ended. The number of participants employed full-time also increased from 12% to 17% during that time.

Durham participants reported using GBI money to buy hygiene products, afford food, and build savings. The percentage of participants "worried about having enough food" also decreased from 59% at the start of the program to 44% six months after payments ended. Over that same period, the share of participants who felt they had enough money to support themselves rose from 3.7% to 18.35%.

Samra added that many participants in both Gainesville and Durham said that having extra cash helped them better adhere to probation requirements and prevent further arrests.

Many participants struggled with housing costs after the programs ended

Six months into receiving cash, 3% of Gainesville participants said they were experiencing homelessness. But six months after GBI ended, that figure had risen to 12%. In Durham, results showed that 29% of participants were severely housing-cost-burdened six months into the program, a number that rose to 41% six months after payments ended.

At the same time, Samra said that guaranteed basic income isn't meant to be a cure-all poverty solution. GBI pilots are temporary, and she said the financial challenges some participants faced after the program show that more support is needed.

For Samra, there's one major takeaway from the results: financial support is a step toward keeping people out of the prison system.

"These results show that if you provide a little bit of cash support, you're allowing folks the space and the ability to not only re-enter and breathe," she said. "And prevent the sort of harm and activities that they wouldn't be doing if it weren't for a simple lack of cash."

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Russia's real strongman: Meet the oligarch who's pushing Putin to destroy Ukraine

Konstantin Malofeev
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Bloomberg; Getty Images; Javier MuΓ±oz for BI

Konstantin Malofeyev is on a roll. It's the day after Donald Trump's victory in the 2024 election, and the Russian oligarch's 900,000 followers on Telegram expect a rollicking post. Malofeyev, after all, is one of the Russian right's most adept media magnates, mentored by a former producer from Fox News on how to nourish and captivate a conservative audience in Russia.

Malofeyev illustrates his postelection post with a provocative image of Trump raising a clenched fist. Trump "is our enemy," he declares. "He wants a great America." Even so, he suggests, Trump might be able to get together with Vladimir Putin and agree on a common goal: how to divide the world between the two great superpowers. He finishes with a Trumpian flourish: "LET'S MAKE RUSSIA GREAT AGAIN."

It might sound like standard social media bluster, but Malofeyev can't be dismissed as a blowhard. He combines the media savvy of Steve Bannon with Elon Musk's ability to bankroll his own crusades, but he goes to greater lengths than either: The nationalist, religiously infused political faction he helps lead includes elements of the country's military and security services. On his multimedia platform, Tsargrad, which claims more than 3 million followers, Malofeyev beats the drums for Russian nationalism with a fervor that rivals the strongman posturing of Trump himself. He's also a proud sponsor of violent military rebellion: In 2014, he helped organize β€” and perhaps even instigate β€” the Russian separatist rebellion in the Donbas region of Ukraine, which served as a precursor to Putin's all-out invasion.

When Malofeyev speaks, everyone from Kremlin insiders to policymakers in Washington pays heed, his pronouncements seen as a signal of where Putin might be headed. He also has a fan base among American conservatives who cheer his screeds against "wokeness" and who view Washington and NATO as the culprits for the war in Ukraine. "He has enough money that he can certainly get his ideas listened to," says E. Wayne Merry, a Russia expert and former foreign service officer who served in the US Embassy in Moscow. It pays, then, to understand what Malofeyev has in mind to "Make Russia Great Again" β€” a goal that, in his mind, might be achieved only by full-scale nuclear war. "We are able to and must deliver a truly potent retaliation strike in a way that will force the West to curb support of Ukraine," Malofeyev wrote in an article published last year on Tsargrad.

Does he truly believe the war in Ukraine can be won with nuclear weapons? "Yes, I still think it is possible," Malofeyev tells me in a meandering, 7,000-word opus he sends in response to questions I submitted to him. "We have been messing around with a weak rival like Ukraine for too long, even with all the help they get from NATO." In his view, Russia must rebuild the empire along 19th-century tsarist lines.

"I see my position now in Russia as someone deeply engaged in its imperial revival," Malofeyev writes. "I believe that Russia will become an Empire again, and we are heading towards that end irreversibly and decisively," he adds. "I will help this come about with all my might."


Like Putin, Malofeyev wants to return Russia to a time before the Soviet revolution β€” reviving traditional values and institutions like the Orthodox Church and reassembling a "Great Russia" that includes ethnic Russians living in places like Ukraine. As both a child and an exuberant architect of this grand mission, his zeal for it possibly exceeds Putin's own.

Malofeyev was born in 1974 in a Moscow suburb, where his father was the head of a Soviet astrophysics laboratory. When he was 11 or 12, he tells me, one of his father's colleagues, a theoretical physicist, handed him a Bible, which he devoured. A grave childhood illness opened "some inner horizons," and his great-grandmother nourished a religious sensibility. But it was "The Lord of the Rings" that stimulated his conversion. "I was one of the boys who came to faith in Jesus Christ through Tolkien's fairy tale universe," Malofeyev tells me. "It may sound strange but it's true!"

Konstantin Malofeyev
Malofeyev, who seeks to revive the Russian Orthodox Church, says he "came to faith in Jesus Christ through Tolkein's fairy tale universe" in "The Lord of the Rings."

Contributor/Getty Images

In the summer of 1991, with the Soviet Union on the brink of collapse, Malofeyev enrolled at Moscow State University to study law. By his account, his political views had already crystallized. He wanted Russia to go backward, to the pre-Soviet era when Imperial Russia was ruled by a tsar with the blessing of the Russian Orthodox Church. As a student, he wrote papers extolling prerevolutionary Russia, guided by his "single dream" β€” to "revive the monarchy in Russia and the Russian Empire itself." The Russian people were happiest then, he believed. His given name, he points out to me, was in honor of his great-grandmother's late husband, an officer in the White Tsarist Army.

This nostalgic vision dovetailed with an unremitting antipathy toward Western democracy β€” especially America's β€” as an empty form of what he derisively calls "show business." In 1993, as a law student, he watched with revulsion as Russian tanks, on orders from President Boris Yeltsin, fired on nationalist oppositionist rebels in the Russian parliament. "Yeltsin's actions were being coordinated directly from the American embassy," Malofeyev told me. (In fact, the American embassy viewed the shelling as a disaster for Yeltsin and for the cause of Russian democracy.)

After graduating, Malofeyev embarked on a path through the no-holds-barred terrain of Moscow finance. Like many of the country's newly minted oligarchs, he prospered through a combination of guile and strategic alliances with Kremlin-connected figures. In 2005, he launched his own investment fund, Marshall Capital Partners, whose largest single stake was in Rostelecom, Russia's state-controlled telecommunications provider. Russia was not yet a pariah in Western business and political circles, and with his fluent English, Malofeyev developed personal connections to players both on Wall Street and in London's financial district. At its peak, his investment fund reportedly amassed assets of $1.5 billion.

Malofayev was on his way to becoming a full-fledged culture warrior. Then a transformative event propelled him into an even more radical role: organizer of armed rebellion.

But Malofeyev, unlike other oligarchs, did not shy away from promoting his political views. When the Kremlin was advancing a law to suppress 'gay propaganda,' Malofeyev told cultural conservatives in the West that "Christian Russia" could help liberate their own countries from what he called "the new liberal anti-Christian totalitarianism of political correctness, gender ideology, mass-media censorship and neo-Marxist dogma." To expand his political influence, he hired Jack Hanick, a former Fox News producer, to help create a Russian media platform modeled on Fox News. When Rupert Murdoch founded Fox News, Malofeyev was told by Hanick, "studies showed that 80% of the American population was conservative, but at the same time 80% of journalists were liberals." Malofeyev immediately saw the parallels. "When I heard about this," he tells me, "I believed that we could do a similar thing in Russia, because during the Western 'colonization' of our media during the 90s, Russian media as well became very liberal and pro-Western."

Under Hanick's tutelage, Malofeyev was on his way to becoming a full-fledged culture warrior. Then a transformative event β€” one that took place on an actual battlefield β€” propelled him into an even more radical role: an organizer of armed rebellion.


In February 2014, the Maidan revolution in Ukraine toppled the country's pro-Russian president, Viktor Yanukovych. It also threatened to bring Ukraine into the European Union β€” a move that would represent a political and economic setback for both Putin and Malofeyev. Alexandar Mihailovic, the author of "Illiberal Vanguard: Populist Elitism in the United States and Russia," tells me Malofeyev's "personal finances" stood to suffer, because his "considerable investments in import and export businesses" in the Donbas region were suddenly at grave risk.

Two months after the uprising, a militia of pro-Russia commandos engaged in a shootout in the Donbas against forces loyal to Kyiv. The group was headed by Igor Girkin, a former operative in the Russian security services whom Malofeyev had brought onto the payroll as head of security at Marshall Capital. On a phone call intercepted by Ukrainian intelligence, Malofeyev could be heard showering praise on Girkin. He was especially pleased the clash took place on Palm Sunday, the Christian holiday that marks Jesus' triumphal entry into Jerusalem.

Malofeyev: So you killed exactly right people.

Girkin: Excellent! Thank you.

Malofeyev: Also want to say you marked very well the holiday.

Malofeyev was a prime financial backer of the pro-Russia separatists as they maneuvered to establish political control of the Donbas. Alexander Borodai, the prime minister of the self-proclaimed Donetsk People's Republic, had consulted for Malofeyev at Marshall. As the fighting raged on, Malofeyev brushed aside questions about why a self-professed Christian would back an armed and bloody insurrection. "You are confusing Christianity with Buddhism," he told a Russian publication at the time. "Christianity knows a large number of holy warriors," including saints who "chopped people up with a spear and a sword." Igor Girkin, he said, "took communion during the war, banned swearing in his units, and said that war is a holy cause."

SLOVIANSK, UKRAINE - MAY 9: Russia-backed fighters parade with armored vehicles during Victory Day celebrations on May 9, 2014, in Sloviansk, Ukraine.
In 2014, Malofeyev bankrolled the pro-Russia separatist rebellion in the Donbas region, which served as a precursor to Putin's full-scale invasion of Ukraine in 2022.

Pierre Crom/Getty Images

To this day, Russia analysts debate whether Malofeyev, in fomenting the rebellion, was acting on his own or on the Kremlin's instructions. It's a question that goes to the core of who he is: Just how willing is Malofeyev to act on behalf of his interests, and in his view Russia's, without express permission from Putin?

"I am 80% sure that was his initiative" in the Donbas, Ivan Grek, the director of the Russia program at George Washington University, tells me.

The US and other Western governments sanctioned Malofeyev as "closely linked" to the separatist rebellion in Ukraine. But despite the financial blow he suffered, Malofeyev sped ahead with his media venture. In 2015, Tsargrad launched with a Fox-like slogan: "We are not afraid to tell the truth." But Vasily Gatov, a Russia media analyst, has noted that Tsargrad's closest American parallel is not Fox News but Breitbart, which offers a similarly "hyper partisan" blend of news and opinion.

To serve as chief editor, Malofeyev brought in Aleksandr Dugin, whose nationalistic writings enjoyed a following among Moscow's political elite, including military strategists. Dugin's 1997 book "The Foundations of Geopolitics," called for the restoration of a Moscow-run Orthodox Eurasian empire, in which Ukraine would be stripped of its sovereignty and become "a purely administrative sector of the Russian centralized state." The Russians, Dugin preached, were an "imperial people." The declared goal of Tsargrad β€” the name Slavs gave to the ancient Byzantine capital of Constantinople β€” was to "rebuild the empire."

"Aleksandr Dugin is a great man, I should say he is truly brilliant," Malofeyev tells me. Dugin now serves as editor in chief of Katehon, a think tank Malofeyev established. The organization derives its name from a biblical term that Malofeyev translates as "the force that keeps the world from being consumed by the coming evil."

Dugin's views, bankrolled by Malofeyev, have made him a darling of the American right. When Tucker Carlson visited Moscow last year for an exclusive interview with Putin, he also sat down with Dugin, whom he hailed as "a writer who writes about big ideas." In Dugin's telling, Putin was despised in the West because of his defense of "traditional values." Agreeing, Carlson bemoaned what he called the "very serious" antipathy directed at Putin. When Carlson posted a video of the interview on X, it garnered more than 8 million views.


As Tsargrad has expanded its reach and influence, Malofeyev has outpaced even the Kremlin's ambitions for empire-building. In 2022, when Putin finally launched his all-out invasion of Ukraine, a headline on Tsargrad exulted: "The predictions are coming true: Ukraine is no more." Now, with Trump's return to power, Malofeyev sees an opportunity to end the war and reestablish Russia's reach into Europe.

"There is only one single conversation that can take place to solve all of this," he told me. "A summit between President Putin and President Trump, where these two world leaders would resolve the whole set of issues, redrawing global security into a new multipolar framework. Ukraine is only a small part of this bigger picture." It didn't take long for Malofeyev's desire to begin to materialize: The two leaders had a phone call on February 12, during which Putin hinted at his desire to end what he views as NATO's expansionist agenda on the frontiers of Europe. A week later, Trump called Ukraine's president Volodymyr Zelensky a "dictator" and said he's planning to meet with Putin to negotiate an end to the war.

Malofeyev has a grudging respect for Trump and Musk, whom he calls "transparent in their loyalty to post-liberalism, traditional values and anti-woke ideology."

In the meantime, the message Tsargrad is delivering to Russians is that all is not well in the land Putin has ruled for so long. The platform often publishes the kind of dissent that the Kremlin normally moves to silence. "Society is tired of unpredictability and uncertainty," Yuri Pronko, a veteran Moscow journalist and one of Tsargrad's chief commentators, declared in a recent video. "Life in Russia has become very expensive, both literally and figuratively. Prices have skyrocketed, and if someone's salaries grow, they are immediately devalued by inflation and devaluation."

I suggest to Pronko that his grim presentation doesn't sound like what the Kremlin wants to hear. "I am a journalist, not a propagandist," he tells me. "It may seem strange to you, but in Malofeyev's media I have more freedom than I previously had in other media."

In Moscow, the platform is widely perceived as to the right of Putin. "A lot of people close to Tsargrad are radically opposed to Putin," says one insider. "For these people, Putin is not radical enough."

Given Tsargrad's critical tone, why does the Kremlin β€” which has increasingly cracked down on naysayers β€” tolerate Malofeyev? It may suit Putin to remind Russians that he is not the most militant figure in Moscow. Malofeyev serves as a useful demonstration that "Putin is not the worst choice," says Dmitry Gudkov, a former member of Russia's parliament now living in exile. It's possible that Putin genuinely appreciates Malofeyev's fervent support for Russia's war in Ukraine, including medals for valor the oligarch hands out to Russian warriors. And it doesn't hurt that Malofeyev is married to Maria Lvova-Belova, who serves as Putin's commissioner for children's rights. Both Lvova-Belova and Putin have been indicted by the Hague on suspicion of "the war crime of unlawful deportation" of children from Ukraine to Russia.

Malofeyev and his spouse, in any event, share with Putin the distinction of being supremely hated figures in Kyiv. A "nice family," is how Yulia Klymenko, a member of the Ukrainian parliament, sarcastically describes the Malofeyev pair to me in a text. "Ideological devil + convict witch. The only home for them is hell."

Malofeyev's views on America come through loud and clear in his 20-page response to my questions. "It is proven fact that what you used to call 'Founding Fathers,' all of them were members of a secret, not at all transparent or democratically elected Masonic organization," he writes. "It was all a big show run by rich slave owners." He also rails against the "Deep State" that ran the Biden administration with "their perverted ideology (globalism, wokeism, cancel culture, encouragement of mass migration, gender issues) and live habits (pedophilia, child trafficking, and so on)." Still, he says, the future may offer hope: "I would like to agree with Elon Musk, who has recently said that we need to establish a direct democracy on Mars." His view of Trump's return to power contains a certain grudging respect. Trump and Musk, he says, are "transparent in their loyalty to post-liberalism, traditional values and anti-woke ideology."

Given his cultural rhetoric, Malofeyev serves as a useful conduit to American conservatives, recasting Putin's government as a vital bastion of traditional values. Jackson Hinkle, a MAGA hard-liner whose podcast was banned by Twitch for propagating disinformation about the war in Ukraine, interviewed Malofeyev on his podcast after Trump's election, introducing him as a "Russian patriot" who had been "vilified by the US government." Hinkle assured listeners that Malofeyev β€” and by extension, Putin β€” deserved their admiration. "I don't consider him a villain," he said.

Alexander Dugin and Tucker Carlson
During a 2024 visit to Moscow, Tucker Carlson interviewed the Russian nationalist political philosopher Aleksandr Dugin, whom Malofeyev has bankrolled, hailing him as "a writer who writes about big ideas."

YouTube

It would be easy to dismiss Malofeyev's promotion of family values as a cynical ploy to win the support of Western conservatives. But everyone I spoke with about him β€” in Moscow, Washington, and Europe β€” views Malofeyev as sincere in his beliefs. Critics view him as a key cog in the culturally retrograde triumvirate of Trump, Putin, and Viktor OrbΓ‘n, the prime minister of Hungary. "The Axis of Hate is back," Remy Bonny, a Belgium-based activist who advocates for LBTQ+ rights, tells me. In this transatlantic bloc, Bonny says, Malofeyev can be seen as an early and influential champion of Russia's emergence under Putin as a "pacesetter" for a global campaign against progressive values.


Malofeyev, for this part, has a simple explanation for the latitude he is given to criticize Putin's policies. "I am an independent rich man," he told podcaster Hinkle last year. "I have nothing from the state. My media belongs to me, privately. My business is completely private."

Just how much Malofeyev is worth isn't clear; the scuttlebutt in Moscow is that he has amassed a fresh pile of wealth in crypto. He won't disclose any information on his business affairs, he tells me, because that would make it easier for American prosecutors β€” "this gang of thieves" β€” to "steal my assets." The US government has seized some $5 million traced to a Malofeyev investment in a Texas bank, and the Justice Department has authorized transferring the funds to Ukraine to support war veterans.

Still, outspoken as Malofeyev can be, he sometimes pulls his punches. A year ago, a Moscow court sentenced Igor Girkin to prison β€” the man Malofeyev once employed and praised as a holy warrior in the Donbas rebellion. Girkin's crime was to call out Putin as a "cowardly bum." Malofeyev apparently did nothing to help his former employee escape this fate. Girkin has said he had a falling out with Malofeyev on "how an honest Russian patriot should act." In Girkin's view, the oligarch's aspiration to fit Russia's government in a "patriotic-monarchist uniform" was "doomed to failure."

One clue to Malofeyev's approach to Putin came in November, when he addressed a rally on National Unity Day, a Russian holiday. In the remarks he posted on his Telegram channel, he gave thanks to the local governor and bishop for participating in the celebration β€” but, tellingly, he made no mention of Russia's president. At 50, Malofeyev is not so much confronting the 72-year-old Putin as looking past him. When I asked him to describe his vision of a post-Putin Russia, Malofeyev said the Russian constitution should be changed to allow Putin to rule for life and to appoint a successor, just as in a monarchy.

That step would fit with Malofeyev's cherished idea of a future for Russia constructed on a glorified idea of the past. It could also enable him to emerge as an influential player in the post-Putin era. I ask Merry, the former foreign service officer, who is likely to succeed Putin. Russia's next ruler, he says, will almost certainly be a "serious nationalist," he answers β€” and will likely come from the camp of those "frustrated with Putin's inability to get it done" in Ukraine. In other words, from the camp of which Malofeyev is a leader.

As I pored over Malofeyev's responses to my questions, it seemed to me at times he was risking the Kremlin's ire. But his willingness to push back at Putin's war policy as soft and slow on Ukraine also reflects the frustration that many Russians feel over a bloody struggle that has ground on for more than a decade. At his year-end press conference in December, Putin was asked what he would do differently if he had the chance to go back to the beginning of the all-out invasion of Ukraine. "I would have thought the decision ought to have been taken earlier," he replied. Putin, in effect, has gravitated to the position long held by Malofayev. His life mission, to rebuild the empire, on track, the oligarch is proving an uncanny foreshadower of the direction of a turbulent Russia.



Paul Starobin is the author of "Putin's Exiles: Their Fight for a Better Russia."

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