Google’s recent clarification that it can still crawl and index web content — even after publishers opt out of its AI training — serves as yet another reminder of how little control publishers have historically had within the Google ecosystem.
Here’s a look at what’s in and out for publishers in the era of Google AI Overviews and the rise of AI platforms.
In Strip-mining content Out Driving traffic
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As podcast consumption shifts to video, advertisers are treating the format as more premium than ever, drawn by opportunities across multiple channels — and are investingmore marketing dollars accordingly.
In the first quarter of the year, ad revenues for podcast representation agency True Native Media jumped 40 percent year over year, according to founder Heather Osgood. “2025 has, so far, been a really strong year for us, and I don’t anticipate, if Trump doesn’t do anything too crazy, that we’re going to see a decrease in that,” Osgood said, who didn’t share exact numbers. “There definitely is an increase in interest in video.”
Other podcast production companies, such as Audacy, Wondery and Pave Studios, also confirmed to Digiday that their ad revenue had increased year over year between the first quarters of 2024 and 2025, though they declined to share specific figures.
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As virtual-world creators begin building large audiences — and real incomes — on platforms beyond Roblox and Fortnite, advertisers are starting to take notice.
A new kind of creator has emerged in the past two years: the user-generated content (UGC) creator, whose preferred medium is three-dimensional virtual items and worlds, rather than audio, video or text. Platforms such as Roblox and Fortnite have led this charge, with Roblox paying $280 million to UGC creators who published digital avatars or virtual worlds in the fourth quarter of 2024. Advertisers have also poured millions of dollars into these UGC gaming platforms in recent years, solidifying their evolution from video games into full-service creator platforms and marketing channels.
In 2025, UGC creators are starting to find success in smaller UGC platforms beyond the major players Roblox andFortnite. UGC mini-game creator Soydade, who asked to keep his real name private, boasts a following of nearly 150,000 on the UGC platform Highrise, and has earned over $300,000 over the last two years by charging users to play poker games inside a virtual lounge on the platform.
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With mounting pressures to do more with fewer resources, publishers are starting to explore how agentic AI could help them work smarter, faster and more efficiently.
Hearst is testing how agentic AI can improve its processes for its ad sales division, while Thomson Reuters — owner of news agency Reuters — has incorporated agentic AI in its business divisions. And Belgian-headquartered publisher DPG Media has integrated the tools across departments.
Agentic AI refers to systems that can autonomously plan, take actions and adapt to achieve goals, often across multiple steps or tasks. Publishers say they are testing these tools cautiously, exploring ways it can be used to strengthen existing services and bolster productivity rather than reduce headcount.
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This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect how upfront dollars are allocated.
Streamers’ upfront flex
Streaming, YouTube gain more share of TV watch time
CBS News chief exits, YouTube Shorts’ ad revenue milestone and more
Streamers’ upfront flex
Sports may be the main selling point in this year’s TV and streaming advertising upfront market, but cancelation options will be a key part of negotiations between buyers and sellers. And Amazon and Netflix appear to have an edge on that front.
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AMD is officially announcing its Radeon RX 9060 XT GPU at Computex today. Like the number implies, this graphics card will challenge Nvidia’s recently released RTX 5060, with AMD offering models with 8GB or 16GB of VRAM.
AMD is following Nvidia’s controversial choice to ship a modern GPU with just 8GB of VRAM in the year 2025. The 8GB of VRAM debate has been raging for months now, particularly because of the latest games that can be very demanding on the memory side. AMD is following in Nvidia’s footsteps, though, so it’ll be interesting to see what reviewers make of both cards in this important part of the market.
The RX 9060 XT will ship with 32 RDNA 4 compute units, a boost clock of 3.13GHz, and support for DisplayPort 2.1a and HDMI 2.1b. The total board power is between 150 watts and 182 watts, depending on the model. AMD is only announcing the existence of the RTX 9060 XT today, and it hasn’t supplied pricing or even a release date.
We’re still waiting to hear how the RTX 5060 stacks up, because oddly, Nvidia launched its latest 50-series GPU yesterday without any reviews available. The GPU maker had reportedly prevented reviewers from obtaining the necessary driver to test the RTX 5060 ahead of the release date, presumably because it’s worried about the paltry 8GB of VRAM spec.
While the 8GB of VRAM choice for both Nvidia and AMD is controversial, Nvidia has managed to spark a further wave of outrage from PC gaming YouTubers over comments it has made to Gamers Nexus. In a 22-minute video, Gamers Nexus discusses the pressure from Nvidia to include Multi Frame Generation (MFG) in benchmarks against competitor cards that don’t have a similar feature. Gamers Nexus (GN) alleges that Nvidia has even implied that it would revoke access to interview Nvidia engineers unless the channel discussed MFG more.
AMD's Radeon RX 9070 XT and RX 9070 were fairly well received when they were released in March, ably competing with Nvidia's RTX 5070 and RTX 5070 Ti for the same or a little less money. We were impressed by the cards' performance and power efficiency, even if they still have some of the same caveats as older Radeon cards (lack of DLSS upscaling and lower relative ray-tracing performance being two).
Today AMD is formally expanding its family of RDNA 4 graphics cards with the Radeon RX 9060 XT, a GPU that will go up against Nvidia's RTX 5060 and RTX 5060 Ti GPUs. These GPUs have just half the compute units of the RX 9070 XT, but at $299 and $349 for 8GB and 16GB configurations, they ought to be decent options for 1080p or entry-level 1440p gaming PCs (with the eternal "if you can find them" caveat that comes with buying a GPU in 2025).
AMD says the new GPUs will be available starting on June 5th from the typical range of partners—AMD released renders of a reference GPU design, but sometimes these are starting points that manufacturers can take or leave, rather than products AMD intends to manufacture and sell itself.
The group allegedly posed as legitimate truck drivers, then siphoned off goods destined for Amazon warehouses to sell for a profit or gift to other associates.
Luminar, the lidar company founded by recently replaced CEO Austin Russell, is going through another restructuring, according to a recent regulatory filing. This new round of layoffs, which the company did not provide figures for, follows extensive cuts to the workforce in 2024. Luminar cut about 30% of its workforce in 2024, a reduction that […]
