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ChatGPT will now remember your old conversations

OpenAI is giving ChatGPT a memory upgrade that allows it to recall old conversations that you didn’t ask it to save. OpenAI CEO Sam Altman said on X that the chatbot can “now reference all your past conversations,” and that the update aligns with the company’s goal to develop “AI systems that get to know you over your life.”

This builds on the “Memory” feature that was added to ChatGPT last year, which allowed limited information like queries, prompts, and customizations to be retained and used for future responses. With the long-term memory update, ChatGPT will now recall information in two ways — using the “saved memories” that users have manually asked it to remember, and “reference chat history,” which are “insights ChatGPT gathers from past chats to improve future ones,” according to OpenAI.

The update will be available everywhere except in the EU, UK, Switzerland, Norway, Iceland, and Liechtenstein, likely due to these regions having tight AI regulations that Altman has objected to in the past. It’s currently being rolled out to users paying for ChatGPT’s $200 monthly Pro subscription and will be available “soon” for $20 Plus subscribers, according to Altman. OpenAI also says it will be available to Team, Enterprise, and Edu users “in a few weeks,” but there’s no word on when — or if — it will roll out to free users.

Memory is an optional feature for ChatGPT. Users who don’t want the chatbot to save any conversations can toggle off saved memories under the ChatGPT personalization settings, or use the temporary chat function to ask it inquiries that won’t use or affect memory. ChatGPT’s memory upgrade follows a similar update that Google made to Gemini AI in February that allows it to recall older conversations to provide more personalized or relevant responses.

China calls US a ‘joke’ as it raises tariff for final time

Here we go again.

China has once again raised its tariff on US goods to match Trump’s, for what it says is the final time. China’s tariff is now set at 125 percent, as it warns that the US is on track to become an economic “joke.”

In a statement from China’s Ministry of Finance, which we’ve translated using Google, the country says that any further tariffs from the US side would “no longer make economic sense,” and that the US “will become a joke in the history of the world economy.” Trump initially set a tariff of 10 percent for China in February, which has risen four times, now set at 145 percent. Until now, China has retaliated in kind with its own matching tariff hikes.

China says that at the new tariff rate of 125 percent there is no longer any “market acceptance for US goods exported to China,” so there’s no sense in raising tariffs further. “If the US continues to play the tariff numbers game, China will ignore it,” the statement says.

China isn’t ruling out other forms of retaliation, however, ending the statement with a warning: “If the US insists on continuing to substantially infringe on China’s interests, China will resolutely counterattack and fight to the end.” Yesterday the country announced it was reducing the number of Hollywood films it would permit to release, and over the last week it has also restricted import and export rights for a number of US companies.

Leaders from Accel and Paladin Capital Group join the stage at StrictlyVC London in May

Mark your calendar — StrictlyVC London is just around the corner on 13 May. Designed for founders, entrepreneurs, and investors, this exclusive gathering promises deep VC insight and high-value connections. We’re thrilled to welcome our first pair of confirmed speakers: Nazo Moosa, managing director of Paladin Capital Group, and Sonali De Rycker, partner of Accel […]

The cost of tariffs visualized: What 5 charts say about the future of ad spend

President Donald Trump’s tariffs are already warping the outlook for ad spending, casting a long, uncertain shadow over the year ahead. The full impact remains to be seen — especially since he delayed most tariffs for another 90 days — but early projections point to a market that’s already bracing for impact.

Magna’s latest forecast paints the picture: the digital heavyweights — Google, Meta, Amazon and others — collectively brought in $271 billion in U.S. ad revenue last year. These so-called “digital pure players”, spanning search retail media, social, video and audio are now projected to grow by 9.1% in 2025. That’s a subtle but telling dip from the previously expected 9.9%.

Social media, often the bellwether for digital ad health, is especially losing pace. The sector brought in $83 billion last year and is not forecast to grow by 10.7% down from 11.5% — an early sign of advertisers finishing in an uncertain climate. 

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