Kelce officially entered his Swiftie era when he attended the second of the "Anti-Hero" singer's two performances on his home turf.

Before the concert, held at Arrowhead Stadium, Kelce was seen chatting with other Swifties and even trading friendship bracelets, according to a video posted on X (formerly Twitter).

Speaking on his podcast, "New Heights with Jason and Travis Kelce," the athlete said he was "butt hurt" he couldn't give Swift a friendship bracelet (a tradition among Swifts' concertgoers) that included his phone number.

"I was disappointed that she doesn't talk before or after her shows because she has to save her voice for the 44 songs that she sings," Kelce told his brother and cohost, Philadelphia Eagles center Jason Kelce.

Jason then asked which number he put on the bracelet — the number on his Kansas City Chiefs jersey (87) or his phone number. 

"You know which one," Travis responded. He also quipped that while Swift "doesn't meet anybody" before her shows, he "took it personal."

In an interview with Time magazine, Swift confirmed her relationship with Kelce and offered details about the beginning of their romance. 

"This all started when Travis very adorably put me on blast on his podcast, which I thought was metal as hell," she said. "We started hanging out right after that. So we actually had a significant amount of time that no one knew, which I'm grateful for, because we got to get to know each other."

Two months after his podcast episode, Kelce told ESPN's Pat McAfee that after trying to woo the Grammy winner with a friendship bracelet, he extended an invite to one of his upcoming games.

"I told her, 'I've seen you rock the stage at Arrowhead, you might have to come see me rock the stage at Arrowhead and see which one's a little more lit,'" Kelce said in the interview.

 "So we'll see what happens in the near future," he added.

Swift sent the internet into meltdown when she accepted to Kelce's invitation. However, according to Swift, the lovebirds were already official by the time she attended her first game on September 24.

"By the time I went to that first game, we were a couple," she told Time. "I think some people think that they saw our first date at that game? We would never be psychotic enough to hard launch a first date."

On that fated day, Swift was photographed wearing Kansas City colors as she watched the game from Kelce's private suite, alongside his mom, Donna Kelce.

When Kelce — already considered one of the best tight ends in NFL history — hauled in a touchdown pass from Chiefs quarterback Patrick Mahomes in the third quarter, Swift rose to her feet and cheered.

After chest-bumping with another spectator in the box, the singer appeared to shout, "Let's fucking go!" as Mama Kelce smiled and applauded.

After the game, images of Kelce and Swift walking out of the stadium together and driving off in his old school convertible were shared on X.

The pair ended their night at Prime Social Rooftop, which Kelce rented out for Swift, his family, and his teammates, per Entertainment Tonight. In photos obtained by TMZ, the couple weren't shy about showing their affection for each other as Swift was seen wrapping her arm around Kelce's neck as they chatted to other partygoers.

In the days following, an anonymous source told People that Kelce and Swift had been "hanging out" and were still in the "super, super early days" of getting to know each other. 

"They're having fun," the source told the outlet. "This was Taylor's first time meeting his mom and dad, and everyone was enjoying themselves."

Meanwhile, Kelce debriefed the Swift-inspired frenzy on his podcast. He thanked her for "pulling up" to his game, saying he "sure as hell enjoyed this weekend."

During an episode of "New Heights," Kelce joked that his personal life is "not so personal" anymore.

"Shout out to Taylor for pulling up," he said. "That was pretty ballsy."

Kelce went on to praise Swift for her behavior with his family at her first Chiefs game.

"I just thought it was awesome how everyone in the suite had nothing but great things to say about her. The friends and family," he said. "She looked amazing, everybody was talking about her in great light. And on top of that the day went perfect for Chiefs fans, of course."

"To see the slow motion chest bumps, to see the high fives with mom," he continued. "To see how Chiefs kingdom was all excited that she was there, that shit was absolutely hysterical and it was definitely a game I'll remember that's for damn sure. And then we just slid off in the getaway car at the end."

During the Chiefs game against the New York Jets at MetLife Stadium in New York, Swift supported Kelce again and brought along some A-list pals.

Swift was spotted watching the game alongside Blake Lively, Ryan Reynolds, Sabrina Carpenter, Hugh Jackman, Sophie Turner, and Antoni Porowski. 

While Swift and Kelce left the stadium separately, it seems they had spent some time together beforehand; the Super Bowl champion was spotted by Page Six leaving Swift's New York apartment that morning.

Kelce said the NFL had gone overboard in their coverage of Swift during an episode of his podcast, released on October 4. 

"I think it's fun when they show who all is at the game. I think it brings a little more to the atmosphere, brings a little bit more to what you're watching," Kelce said.

"But at the same time, I think they're overdoing it a little bit," he continued.

NBC Sports, which aired the game, made frequent cuts to shots of Swift cheering on the Chiefs. The NFL also briefly changed bios on Instagram and X to reference Swift after the Chiefs beat the Jets.

In response, the NFL defended its coverage of the pair in a statement obtained by ESPN. 

According to multiple outlets, the "Fearless" singer spent a few days with Kelce following his 34th birthday.

Us Weekly, Page Six, and the Daily Mail reported that Swift flew from her home in Nashville, Tennessee to Kansas City, Missouri the day after his birthday.

The two were not seen out together, and an anonymous source told Us Weekly that the pair chose to have a "chill night" together. It's unknown when Swift left, but she was not present at the Kansas City Chiefs game against the Minnesota Vikings the following Sunday.

The "Cruel Summer" singer returned to the Arrowhead Stadium to cheer on Kelce as his team took on the Denver Broncos.

In a video shared by People, Swift was seen wearing a Chiefs-branded jacket for the game, where she caught up with Kelce's parents in the family suite. She was also seen speaking with Brittany Mahomes, the wife of Kelce's teammate, Patrick Mahomes.

Photos published by Mail Online showed what appeared to be Swift's security team outside Kelce's home until Friday afternoon, suggesting that the pop star had stayed the night.

Kelce's mother later discussed the "whirlwind" caused by Swift's game-day appearances.

"I thought it would be over at that point, but it seems to just continue, and every week just seems to trump the week before," Donna said during an episode of the "Got It From My Momma" podcast. "So it's really kind of wild, a wild ride." 

Swift and Kelce were photographed holding hands after enjoying a date night in New York City.

The outing marked the first time the two have been photographed by paparazzi in public together, and many took it as confirmation of their relationship.

Their first public display of affection came after the pair dined at celebrity hot spot Nobu, per photos and video obtained by TMZ and Page Six. 

Swift and Kelce later went to Rockefeller Center, where they made separate surprise appearances on NBC's "Saturday Night Live." They finished the night at the show's after-party, pictures from Getty Images showed.

Swift and Kelce were photographed by paparazzi after spending Sunday night at Waverly Inn. 

Swift has dined at the West Village hot spot before, most notably in 2016 with Cara Delevingne, Lorde, and Jack Antonoff.

Just a few days before the release of "1989 (Taylor's Version)," Swift was on hand to support the Kansas City Chiefs as they took on the Los Angeles Chargers.

She was filmed cheering for Kelce, looking concerned when he fell, and performing an elaborate handshake with Brittany Mahomes.

Swift and Kelce were also photographed together at a post-game party, alongside Kelce's teammate Mecole Hardman Jr. and his girlfriend Chariah Gordon.

Gordon shared a series of photos on Instagram, including one of Swift kissing Kelce on the cheek.

After the Chiefs beat the Chargers, Jason opened up to NBC Sports about his brother's new relationship and the frenzy it has caused.

"It's certainly been weird, the level that it is now," he told NBC Sports on Sunday night. "On one hand, I'm happy for my brother that he seems to be in a relationship that he's excited about, that he is genuine about. But there's another end of it where it's like, 'Man, this is a lot.'"

"This is another level of stardom that typically football players don't deal with," he added.

In an interview with People, Ed Kelce described Swift as "a very, very sweet, very charming, down-to-earth young woman."

The athlete's father also praised her first impression as "very genuine," presumably referring to the Chiefs game on October 12, when Swift and Ed were seen chatting in the stands.

"I'll tell you something very special that I noticed about Taylor the first time I met her," Ed shared. "We're sitting in the suite, she gets up and in the front room, she gets up to go get a drink or something and she starts picking up empty bottles, cans, plates that are scattered around. Because in the suites everybody gets stuff and you empty it down wherever you can."

"And I'm just thinking, I don't think she got the diva memo. She didn't get the spoiled musician," he continued. "She doesn't know how to pull that off. And that really to me said a whole lot."

At a press conference in Frankfurt, Germany, where the Kansas City Chiefs would soon play the Miami Dolphins, Kelce fielded a direct question about his feelings for Swift.

According to ESPN's NFL reporter Jeff Darlington, the reporter asked, "What is the latest status and are you in love?"

"I got to see her last week. That's the latest status right there," Kelce said of their current status, though he added, "I'm going to keep my personal relationship personal."

A video of the exchange shows that Kelce was grinning as he replied.

During a recent episode of his podcast, Kelce also said it was "cool" to see people dress up as him and Swift for Halloween, though his brother thought it was "pretty creepy."

Swift and Kelce were spotted at a restaurant in the Argentine capital after Swift postponed her second scheduled show in Buenos Aires due to "truly chaotic" weather in the city, she wrote in a post on X (formerly Twitter).

According to People, the couple appeared to be joined by Swift's dad, Scott Swift, as they dined in a private room at Elena restaurant at the Four Seasons Hotel Buenos Aires.

Swift made a small but significant change to "Karma" during her second show in Buenos Aires as Kelce watched from the VIP tent, alongside the pop star's father, Scott Swift.

"Karma is the guy on the Chiefs, coming straight home to me," Swift sang with a giggle, per multiple videos captured by fans at the Estadio River Plate concert.

TikTok user @flormosso caught Kelce's reaction to the moment, when the crowd erupted into cheers. The two-time Super Bowl champ covered a huge grin with his hands while Scott patted him on the shoulder.

Kelce later said he "had a little bit of a clue" that Swift was preparing something special for the show, but once he heard the lyric change, it "still shocked me."

"I was like, 'Oh, she really just said that,'" he said on his podcast.

When her second concert in Buenos Aires ended, Swift left the stage and ran into Kelce's arms as he waited for her by an exit.

The couple shared their first public kiss as fans cheered.

In a cover story for WSJ. Magazine, the NFL player said he was a Swiftie before he began dating the pop star.

He praised her songwriting, especially her song "Blank Space," and even described Swift as "a genius."

"I've never been a man of words," Kelce said. "Being around her, seeing how smart Taylor is, has been fucking mind-blowing. I'm learning every day."

He also said he's been hesitant to discuss their relationship in public because he doesn't want to spook her.

"That was the biggest thing to me: make sure I don't say anything that would push Taylor away," he said.

"Obviously I've never dated anyone with that kind of aura about them… I've never dealt with it," Kelce added. "But at the same time, I'm not running away from any of it."

Once again, Swift was photographed cheering for Kelce in a private suite with Brittany Mahomes. (Unfortunately, the team lost to the Green Bay Packers 27-19.)

"They're both really hard workers, and he acknowledges her art is hers, and he has what's his," an anonymous source told People. "He understands the territory their relationship comes with and like he said, isn't letting any of the hoopla impact how they're growing together."

Swift opened up about Kelce in a cover story for Time magazine, which named her Person of the Year for 2023.

She said she enjoys attending NFL games "to support Travis" and praised him for openly courting her on his podcast.

Although Swift has a complicated history with dating in the public eye — and has kept previous relationships extremely private — she said there's nothing to hide when it comes to Kelce.

"When you say a relationship is public, that means I'm going to see him do what he loves, we're showing up for each other, other people are there and we don't care," Swift told Time. "The opposite of that is you have to go to an extreme amount of effort to make sure no one knows that you're seeing someone. And we're just proud of each other."

During a Chiefs press conference, Kelce fielded questions about navigating his relationship amid his growing fame.

"As long as we're happy, we can't listen to anything that's outside noise," Kelce said. "That's all that matters."

Kelce added that he'd be "silly" to deny Swift's role in his growing fan base, but his priority is still his job.

"I brought this upon myself, and I do enjoy having fun with it all, and the biggest thing is making sure my focus is right here in this building," Kelce told reporters.

For her 12th NFL appearance, Swift watched the Chiefs beat the Baltimore Ravens to secure their spot in Super Bowl LVIII.

After the game, she joined Kelce and his family on the field to celebrate. The couple shared several hugs and kisses in front of the crowd.

At the 2024 Super Bowl, Kelce and the Chiefs became NFL champions for the second year in a row. Swift had flown from Tokyo to watch the game and could be seen celebrating the historic win in a VIP box, flanked by friends and members of Kelce's family.

Later, she joined Kelce on the field, where the couple shared several intimate hugs and kisses.

Swift and Kelce were spotted in the crowd at Coachella watching pals Ice Spice and Bleachers perform. 

Several videos showing the couple dancing and kissing at the music festival circulated on social media. Swift also wore a "New Heights" hat to support Kelce's podcast.

Kelce later said that he prefers to watch concerts "from the fans' perspective."

"I'm a fan of the music. I'm a fan of live shows," Kelce said on his podcast. "I want to see it from the front of the stage. Yeah, we probably could've finessed it that way [watching backstage], but I think it's just that much more of an experience if you're in the pit, man. If you're in the madness with all the fans. It was awesome though."

Swift's 31-track double album "The Tortured Poets Department: The Anthology" contains two songs that may nod to Kelce.

The first is "The Alchemy," which doubles as a love song and an ode to Swift's enduring career. The lyrics feature several sport-related metaphors like "Call the amateurs and cut 'em from the team" and "Where's the trophy? He just comes running over to me."

According to the liner notes, "The Alchemy" was copyrighted in 2023, so it's unclear how deeply tied to Kelce it can be. (Swift's albums are typically finished several months ahead of their release date, ensuring vinyl factories have enough time to fulfill preorders.)

However, "So High School," which also seemingly references Kelce, was released in the album's deluxe half, meaning it wasn't included with physical copies of the album. A song can be made available to stream almost immediately after completion, so it's possible the song was written more recently.

"So High School" is perhaps the only straightforward love song on "Poets," depicting a relationship that transports Swift back to her "You Belong With Me" days — the giddy rush of young love and lust.

The track appears to include direct references to Kelce, including, "You know how to ball, I know Aristotle," "You knew what you wanted and, boy, you got her," and, "Are you gonna marry, kiss, or kill me?"

Back in 2016, Kelce played a game of "Kiss, Marry, Kill" with AfterBuzz TV, in which he chose to kiss Swift.

Kelce brought Swift as his date to the 15 and the Mahomies Foundation Golf Classic gala in Las Vegas.

In a highlights reel shared by Kelce's teammate, the couple can be seen walking into the event holding hands.

Other clips shared by fans at the event show Kelce and Swift cuddling and kissing at their table. At one point, Kelce made a speech and referred to Swift as his "significant other." For a surprise auction item, they sold four tickets to The Eras Tour for $80,000.

When Swift returned to the stage for the European leg of The Eras Tour, she had adjusted the set list to perform songs from "The Tortured Poets Department." The new segment includes "So High School," possibly as a nod to her current relationship.

Swift's fourth and final performance in France also happened to be the tour's 87th show. Kelce, who wears No. 87 for the Chiefs, was in the audience. He was spotted dancing with Swift's close friend, Gigi Hadid, and filming Swift on his iPhone.

"Can you believe it's our 87th show tonight?" Swift asked the audience during her acoustic set, just before playing "The Alchemy" and "Begin Again" as the evening's surprise songs.

During the concert's "1989" segment, Swift also debuted a new outfit: a glittering yellow top with a red ombré skirt. Fans interpreted this as a nod to Kelce and the Chiefs, whose colors are yellow and red. (Kelce previously said his favorite song of Swift's is "Blank Space" from "1989").

Finally, to close the evening, Swift tweaked the lyrics of "Karma" to salute "the guy on the Chiefs" for the second time.

During Swift's third and final performance in London, Kelce made a surprise appearance during her onstage costume change for "The Tortured Poets Department."

This scene depicts Swift getting shot and killed at the end of "The Smallest Man Who Ever Lived." Then, she's picked up and revived by a set of dancers dressed as ringmasters. These characters force Swift to strip down, put on heels, and keep performing through the pain — a segue into her meta bop "I Can Do It With a Broken Heart."

Kelce joined the skit as another ringmaster. He picked up Swift's body from the stage, carried her to the fainting couch, and mimed applying powder to her face with a makeup brush. 

Kelce is now cemented in Swiftian history as the first boyfriend to join Swift onstage during one of her concerts.

Swift and Kelce were spotted out together in New York City, where they attended the wedding of Karen Elson and Lee Foster, per Vogue.

Elson is a model, while Foster is the owner of Electric Lady Studios, where Swift has recorded many songs over the years — from "Lover" to "The Tortured Poets Department."

Swift wore a cream-colored floral dress for the occasion, paired with a Vivienne Westwood purse, Louboutin sandals, and $64,000 worth of jewelry.

During an extended break from the Eras Tour, Swift and Kelce attended the 2024 US Open Tennis Championships, where they were photographed cuddling, kissing, and singing along to "I Believe In a Thing Called Love" by The Darkness. They even wore color-coordinating outfits.

The couple was joined by friends like Brittany Mahomes and the Haim sisters.

Swift won video of the year for "Fortnight" at the 2024 MTV Video Music Awards. During her acceptance speech, she described her joyful experience filming (and directing) the video.

"Something that I'll always remember is when I finished a take and I'd say 'cut,' and we'd be done with that take, I would always hear someone cheering from across the studio where we were shooting it," she said. "That one person was my boyfriend Travis."

After an eruption of applause, Swift continued to thank Kelce for his positive attitude.

"Everything this man touches turns to happiness and fun and magic," she said. "So I want to thank him for adding that to our shoot because I'll always remember that."

Despite recent tabloid speculation about their relationship status, Swift showed up to cheer for Kelce when the Chiefs took on the New Orleans Saints.

Swift wore a Vivienne Westwood set and glitter freckles for the occasion in Kansas City, where the Chiefs won their fifth consecutive game and extended their undefeated season.

For the second year in a row, Swift watched the Chiefs become AFC champions at Arrowhead Stadium — her ninth attendance of the season and 22nd total. She joined Kelce and his team for the on-field celebrations.

Swift traveled to New Orleans to cheer for Kelce at their second Super Bowl as a couple.

Earlier that week, Swift and Kelce were spotted dining with Patrick and Brittany Mahomes at Lilette, a popular French restaurant in the city. Swift also had dinner with friends at Gianna, an Italian restaurant near the French Quarter, the night before the big game.

Some of those friends accompanied Swift to Caesars Superdome, including the Haim sisters, Ice Spice, and stylist Ashley Avignone, who was previously mentioned in the liner notes of Swift's 2012 album "Red."

Unlike the previous year, the Chiefs lost at the Super Bowl, falling to the Eagles 40-22.

While their "Gossip Girl" characters swung wildly from the ultimate BFF duo to toxic frenemies almost every other episode, off-screen, Lively and Meester were said to have had a frosty relationship.

The CW teen drama ran for six seasons between 2007 and 2012. Lively played the effortlessly cool, free-spirited Serena Van der Woodson, the foil to Meester's controlling queen bee Blair Waldorf.

New York Magazine reported in 2008 that the two stars were said to "avoid each other like the plague" while on set shooting the show's early seasons, with tensions running so high that their castmates were forced to "choose sides."

"Blake and Leighton have never been best friends, and never professed to be. Blake goes to work, does her job, and goes home," a publicist for Lively said at the time, per Harper's Bazaar.

However, speaking to Vanity Fair for a retrospective on the series published in 2017, showrunner Joshua Safran said the pair got on fine on set.

"Blake and Leighton were not friends. They were friendly, but they were not friends like Serena and Blair," he said. "Yet the second they'd be on set together, it's as if they were."

In the same article, recurring cast member Michelle Trachtenberg denied rumors of a full-blown feud between the two.

"It's funny," she said. "Because when we were filming, there was, 'Leighton hates Blake, Blake hates Leighton, everyone hates Blake, everyone hates Leighton, everyone hates Chace,' and blah, blah, blah. It really wasn't. We were all chill. It was cool."

Incidentally, as of 2024, Lively and Meester do not follow each other on Instagram. Meester does, however, follow two of her other costars, Chace Crawford and Penn Badgley.

Appearing on "Watch What Happens Live With Andy Cohen," Armie Hammer was asked by an audience member to name the "biggest diva" on the set of "Gossip Girl."

Hammer had a four-episode arc on the series during its second season. He played Gabriel Edwards, a conman who briefly dated Lively's character.

In response to the question, Hammer diplomatically said: "Let me just say that was a tough show to film, and I didn't end up actually filming all of the episodes I was supposed to because it was such a tough film."

"Really? Literally, you said, 'Get me out of this'?" Cohen asked.

"It was also like, 'Get him out of here,'" the actor said.

Cohen followed that up by asking whose love interest he played in the series, prompting Hammer to drop Lively's name.

Chelsea Handler, who also appeared on the talk show, joked, "Sounds like she was the problem."

Cohen added: "It sure does, Chelsea. That's exactly what I was thinking."

"No, no, that's not what I'm saying," Hammer replied, laughing awkwardly.

In 2012, Lively and her husband, Ryan Reynolds, tied the knot at Boone Hall plantation in South Carolina. The plantation features nine slave cabins built between 1790 and 1810, which are referred to as "Slave Street."

Reynolds apologized for the decision in a 2020 interview with Fast Company after the couple was called out for the hypocrisy of a joint statement — accompanied by a $200,000 donation to the NAACP Legal Defense — they shared on Lively's Instagram following the murder of George Floyd by police.

Reynolds said they chose Boone Hall based on Pinterest photos and only realized it was a "place built upon devastating tragedy" after the event.

Reynolds added that after learning of Boone Hall's history, the actors had another wedding at home years later.

Lively has not addressed the backlash over her wedding venue.

Two years after her wedding at Boone Hall, Lively launched a lifestyle website called Preserve.

In just a matter of months, it attracted controversy when its fall issue featured a photo shoot and article that appeared to romanticize the monied world of the Confederate South.

Titled "Allure of Antebellum," the photo shoot featured a white, blonde-haired model in a floppy hat, high-heeled pumps, and a leopard-print mini-skirt.

In the accompanying article, the unnamed author wrote about the "innate sense of social poise" and "unparalleled warmth and authenticity" of the pre-Civil War era women.

"The term Southern Belle came to fruition during the Antebellum period (before the Civil War), acknowledging women with an inherent social distinction who set the standards for style and appearance," the Preserve article read.

"These women epitomized Southern hospitality with a cultivation of beauty and grace, but even more with a captivating and magnetic sensibility."

The publication of the editorial immediately attracted criticism, with Refinery29 arguing: "The authors use the word antebellum in a misty-eyed, nostalgia-tinged way that completely ignores the brutality endured by Southern women not lucky enough to be born into privilege."

A year later, in October 2015, Lively shuttered the site, explaining to Vogue in an interview that it was because she and her team had "launched the site before it was ready."

Lively and Anna Kendrick starred alongside each other in the 2018 movie "A Simple Favor."

According to reports, the two had a falling out on the set of the film.

Claire Parker, cohost of the popular podcast Celebrity Memoir Book Club, previously said in a TikTok video that by the end of the movie, Lively and Kendrick "were not speaking," citing an unnamed studio source.

While neither Lively nor Kendrick has addressed the rumors, their costar Henry Golding has denied the claims of a feud, saying he thought the two stars got on "reasonably well."

"Definitely no friction that I noticed," he said when asked about the rumors on "Watch What Happens Live with Andy Cohen."

Despite this, fans have continued to speculate about sensing tension between the two stars — who are set to reunite for a sequel next year— in joint interviews.

Reporter Kjersti Flaa interviewed Lively and her costar, Parker Posey, about the film "Café Society" in 2016.

Flaa reshared the interview eight years later — at the height of Lively's "It Ends With Us" backlash — when she uploaded it to YouTube with the title "The Blake Lively interview that made me want to quit my job."

In the video, Lively offered a snarky response to Flaa after she congratulated the actor on her pregnancy.

"First of all, congrats on your little bump," Flaa said, kicking off the interview.

"Congrats on your little bump," Lively responded, although Flaa was not pregnant.

Later in the interview, Lively challenged Flaa for asking a question about clothes. The actor also seemed to ignore Flaa in parts of the interview and angled her body toward Posey.

"It actually took me a while to get over the experience," Flaa previously told Business Insider, adding, "I have met moody celebrities, but nothing like this interview."

Flaa told MailOnline that Lively's comment was particularly hurtful because she wasn't able to conceive.

"It's true that the comment hurt me because I was never able to have kids myself, but of course Blake did not know that so I can't blame her for the pain that I felt," she later told BI.

Lively's 2016 film "Café Society" was directed by Woody Allen.

Two years before "Café Society" premiered, The New York Times published an open letter by Dylan Farrow, Allen's adopted daughter, reiterating the accusation that he groomed and sexually assaulted her as a child.

Farrow originally accused her famous father when she was 7 years old. At the time, a state's attorney in Connecticut said he had "probable cause" to prosecute but declined to file charges.

In the 2014 essay, Farrow called out Hollywood stars like Cate Blanchett, Emma Stone, and Scarlett Johansson for working with Allen in recent years and ignoring the allegation against him.

"Woody Allen is a living testament to the way our society fails the survivors of sexual assault and abuse," she wrote.

During the press tour for "Café Society," French comedian Laurent Lafitte cracked a joke about Allen dodging accountability during the opening ceremony for the 2016 Cannes Film Festival.

Later at the festival, Lively made it clear she disapproved of Lafitte's material.

"I think any jokes about rape, homophobia, or Hitler is not a joke," Lively told Variety. "It was more disappointing for the artists in the room that someone was going up there making jokes about something that wasn't funny."

At the same event, Lively also said she hadn't read Ronan Farrow's new op-ed in the Hollywood Reporter, in which the investigative reporter defended his sister and criticized powerful people for "sweeping aside her allegations."

"I don't want to speak on something I haven't read," Lively told Vulture. "I think that's dangerous. It's definitely something that being at the festival, the media these days, you come to a film festival about film and people talk about all different types of things. You know? That can be definitely tricky to navigate."

Lively continued to praise Allen throughout the press tour, describing his director style as "very empowering."

"It's amazing what Woody has written for women," she told the Los Angeles Times, adding that she did not consider Allen's personal life while shooting the film.

"It's very dangerous to factor in things you don't know anything about," Lively said. "I could [only] know my experience. And my experience with Woody is he's empowering to women."

In 2017, Farrow published another op-ed in the Los Angeles Times that questioned Allen's role in the #MeToo movement, casting Lively as a hypocrite for condemning Harvey Weinstein but continuing to support Allen.

In 2018, Lively posted in support of Hollywood's anti-sexual harassment initiative Time's Up, writing, "I'm honored to be a part of this movement. The time is NOW!"

Farrow replied, "You worked with my abuser, @blakelively. Am I a woman who matters too?"

Farrow's account of her assault has remained consistent over the years, most recently in the 2021 HBO docuseries "Allen v. Farrow," while Allen has repeatedly denied the allegation.

Amid the social media storm that erupted after the release of a digitally manipulated portrait of the princess and her children following Middleton's mysterious retreat from the public eye, Lively jumped on the trend of mocking her "photoshop fails."

She shared an edited photo on Instagram to promote her beverage line. The photo showed Lively sitting in a chair by a warped pool with a comically enlarged thumb and a lemon floating above her head.

According to People, she captioned the photo: "I'm so excited to share this new photo I just took today to announce our 4 new @bettybuzz & @bettybooze products! Now you know why I've been MIA."

Middleton later announced that she had been diagnosed with cancer and was undergoing chemotherapy.

Lively later deleted her post and shared a note on her Instagram Story apologizing to the British royal and her own followers.

"I'm sure no one cares today, but I feel like I have to acknowledge this. I made a silly post around the 'photoshop fails' frenzy, and oh man, that post has me mortified today. I'm sorry. Sending love and well wishes to all, always," she wrote.

"It Ends With Us," a film in which Lively plays Lily Bloom, a woman experiencing domestic abuse, opened in theaters on August 9, 2024.

It's based on a book of the same name by BookTok favorite Colleen Hoover; fans who already knew the story immediately began to question Lively's promotional approach.

In a promo video shared on the film's official Instagram account, Lively encouraged people to watch the film by saying: "Grab your girls, wear your florals!"

Lively also leaned into method dressing, opting for florals in almost every outfit she wore during the press tour, which some fans criticized as tone-deaf.

In a TikTok video that's been viewed more than 4 million times, a woman who identified herself as a domestic violence survivor accused Lively of promoting the movie like it's "the sequel to Barbie."

Elsewhere, the actor could be seen using interviews and events for the film to cross-promote her brands, including her hair care line, Blake Brown.

A promotional email for Lively's beverage line, Betty Buzz, also shared a recipe for making a cocktail using her husband's gin brand, The New York Times reported.

As fans noted, Lively's approach contrasted starkly with that of her costar and director, Justin Baldoni, who was praised for highlighting the movie's weighty themes during his interviews.

It didn't help that the two were also pitted against each other following rumors of a feud between them.

The charity Women's Aid also criticized the marketing around the movie, sharing a statement with the BBC that read: "Despite domestic abuse being a key theme of the film, much of the marketing has ignored this and viewers have not been warned about the potentially distressing content."

On December 21, Lively filed a legal complaint against Baldoni, accusing her director and costar of sexual harassment, retaliation, and coordinating attempts to damage her reputation.

According to the filing, obtained by Business Insider, Lively's strategy for promoting "It Ends With Us" — which drew backlash for making light of the film's themes — was "in accordance with the marketing plan created and delivered by the film's distributor Sony."

The marketing plan directed the cast to avoid discussing sad or heavy themes, in order to frame the film as "a story of hope."

At the same time, Lively alleged that Baldoni "abruptly pivoted" his talking points in an attempt to explain why he'd been unfollowed by much of the film's cast and crew on social media — apparently prompted by Baldoni's inappropriate behavior on set.

"To that end, he and his team used domestic violence 'survivor content' to protect his public image," the legal filing reads.

As Business Insider previously reported, Baldoni hired a public-relations crisis team, including veteran PR manager Melissa Nathan, as rumors swirled that he was on the outs with Lively and other castmates. According to Lively's lawsuit, Nathan's team helped Baldoni orchestrate an online smear campaign against Lively, partially to distract fans from speculating about his conduct on set.

"He wants to feel like she can be buried," a publicist working with Mr. Baldoni wrote in a message to Nathan, per the legal complaint.

"You know we can bury anyone," Nathan replied.

A rep for Baldoni called the allegations "shameful" and "categorically false" in a statement to Business Insider.

A rep for Lively told The New York Times, "I hope that my legal action helps pull back the curtain on these sinister retaliatory tactics to harm people who speak up about misconduct and helps protect others who may be targeted."