Costco's massive 100-inch TVs are a hit

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- There was no penny-pinching for some Costco holiday shoppers.
- Costco's CFO says its 98- and 100-inch TVs sold "very well" at the holidays.
- The massive TVs got a lot of attention on TikTok and mark one example of how the wholesale club appeals to richer members.
Costco shoppers are going big and going home β with huge 100-inch TVs.
That's according to Costco CFO and executive vice president Gary Millerchip, who said the massive TVs were a hit during the holidays.
"Our buyers continue to bring in new and exciting items at great values," he said in the company's quarterly earnings call Thursday. "This included big-ticket consumer electronics products such as 98-inch and 100-inch TVs, Stern pinball machines, and gaming computers, all of which performed very well during the holiday season."
Costco currently offers several 98- and 100-inch TVs, from brands TCL, Samsung, LG, and Hisense. Online, their prices as of this writing range from $1,499.99 for a 98-inch TV from TCL to $3,499.99 for a 98-inch TV from Samsung.
The massive TVs garnered a lot of attention on social media for obvious reasons, including TikTok, where people shared holiday unboxing videos of the gargantuan boxes.
@mr.harry.white A dream come true, unboxing my 100inch Hisense TV U7!β¨ The new centerpiece of my home entertainment, with Quantum Dot Colour for over a billion shades of true-to-life colour & Incredible Audio with Dolby Atmos & Built-In Subwoofer for immersive sound it's the perfect TV to have! πΊ #Hisense #EURO2024 β¬ original sound - mr.harry.white
One TikTok account, called Costco Wonders, got 6.5 million views for a video asking, "Is this deal worth it???" They showed the 100-inch Hisense TV with an in-warehouse price tag of $1,649.99.
@costcowonders Costco just dropped a 100-inch TV. Is this deal worth it??? @Costco Wholesale #costcotv #costconew #costcofinds #costcowonders β¬ NANANA COLA IAN ASHER EDIT Out Now On SoundCloud - Ian Asher
Selling the mega TVs is just one of the ways Costco caters to wealthier members, although it's better known for offering bulk discounts for more budget-conscious consumers.
Costco chairman Hamilton "Tony" James told Chief Executive magazine last month that "affluent people love a good deal."
"Most members are average-income earners nationally, but we also have affluent members with two times the average income. That gives us the ability to do remarkable things," James said.
"Since the beginning, we've always known we could move anything in volume if the quality was good and the price was great β Rolex watches, Dom Perignon, 10-karat diamonds," he added. "A Porsche dealer in Seattle put their cars on the floor of a Costco, and they sold out in a week."
Costco's more lavish offerings over the years have included finds like a $400,000 diamond ring, a Bugatti electric scooter, and a six-person indoor sauna.
In Costco's fiscal second quarter, increased store visits drove strong quarterly revenue for Costco, but the company missed on profit expectations and its stock slipped in after-hours trading.
Millerchip said the company scooped up additional inventory in the face of uncertainty around tariffs, fueling increased supply chain costs in the quarter.
CEO Ron Vachris said the impact of tariffs would be hard to predict but stressed that the company would try to minimize price increases for customers. He added that less than one-sixth of Costco products sold in the US are imported from China, Mexico, and Canada, which are some of the biggest targets of President Trump's tariff plans.