Meta CEO Mark Zuckerberg defended his decision to scale back Meta’s content moderation policies in a Friday appearance on Joe Rogan’s podcast. Zuckerberg faced widespread criticism for the decision, including from employees inside his own company. “Probably depends on who you ask,” said Zuckerberg when asked how Meta’s updates have been received. The key updates […]
Meta has reportedly ended diversity, equity, and inclusion (DEI) programs that influenced staff hiring and training, as well as vendor decisions, effective immediately.
According to an internal memo viewed by Axios and verified by Ars, Meta's vice president of human resources, Janelle Gale, told Meta employees that the shift was due to "legal and policy landscape surrounding diversity, equity, and inclusion efforts in the United States is changing."
It's another move by Meta that some view as part of the company's larger effort to align with the incoming Trump administration's politics. In December, Donald Trump promised to crack down on DEI initiatives at companies and on college campuses, The Guardian reported.
In the wake of Meta’s decision to remove its third-party fact-checking system and loosen content moderation policies, Google searches on how to delete Facebook, Instagram, and Threads have been on the rise. People who are angry with the decision accuse Meta CEO Mark Zuckerberg of cozying up to the incoming Trump administration at the expense […]
Google searches for how to cancel and delete Facebook, Instagram, and Threads accounts have seen explosive rises in the U.S. since Meta CEO Mark Zuckerberg announced that the company will end its third-party fact-checking system, loosen content moderation policies, and roll back previous limits to the amount of political content in user feeds. Critics see […]
In a reply on Threads to a user's post criticizing Meta's influence and suggesting that people feel trapped on the platform, Zuckerberg struck a defiant tone.
"No – I'm counting on these changes actually making our platforms better," he wrote.
I think Community Notes will be more effective than fact-checkers, reducing the number of people whose accounts get mistakenly banned is good, people want to be able to discuss civic topics and make arguments that are in the mainstream of political discourse, etc. Some people may leave our platforms for virtue signaling, but I think the vast majority and many new users will find that these changes make the products better.
Zuckerberg's response to the Threads user named Mary-Frances Makichen, who has 253 followers and is a "Spiritual Director" and author according to their bio, came just one day after Meta announced it would replace its third-party fact-checking partnerships with a crowdsourced Community Notes system similar to the one used by X.
Mass departures from social media platforms for symbolic reasons are not unprecedented.
On Election Day in the US, more than a quarter million X users deleted their accounts in protest against owner Elon Musk's deepening ties to the Trump administration.
Zuckerberg, however, appears unfazed, betting that Community Notes will enhance Meta's user experience and attract new audiences rather than drive them away.
If you're a current or former Meta employee, contact this reporter from a nonwork device securely on Signal at +1-408-905-9124 or email him at [email protected].
Mastodon CEO Eugen Rochko has spoken out about the significant moderation changes announced by Meta on Tuesday, which will see the social networking giant removing fact-checking across its apps in favor of a crowdsourced community notes feature, similar to X’s. The Mastodon founder, whose app competes with X and Meta’s X rival, Instagram Threads, called […]
Meta CEO Mark Zuckerberg said the company's platforms would prioritize speech and free expression.
Getty Images
Mark Zuckerberg's plan to replace fact checkers with "community notes" is a familiar one.
A similar system of community moderation is already in place on Elon Musk's X.
On X, community notes let users add context to posts. Meta has said it seems to work well.
Mark Zuckerberg says Meta will use "community notes" to moderate content on its platforms like Facebook and Instagram — but what exactly does that mean, and how has it worked on other platforms?
Meta said the feature would function much like it does on Elon Musk's platform, where certain contributors can add context to posts they think are misleading or need clarification. This type of user-generated moderation would largely replace Meta's human fact-checkers.
"We've seen this approach work on X — where they empower their community to decide when posts are potentially misleading and need more context and people across a diverse range of perspectives decide what sort of context is helpful for other users to see," Meta said in its announcement Tuesday.
So, will it be cool for Meta and its users? Here's a primer on "community notes" — how it came to be, and how it's been working so far on X:
How the 'community notes' feature was born
The idea of "community notes" first came about at Twitter in 2019, when a team of developers at the company, now called X, theorized that a crowdsourcing model could solve the main problems with content moderation. Keith Coleman, X's vice president of product who helped create the feature, told Asterisk magazine about its genesis in an interview this past November.
Coleman told the outlet that X's previous fact-checking procedures, run by human moderators, had three main problems: dedicated staff couldn't fact-check claims in users' posts fast enough, there were too many posts to monitor, and the general public didn't trust a Big Tech company to decide what was or wasn't misleading.
Coleman told Asterisk that his team developed a few prototypes and settled on one that allowed users to submit notes that could show up on a post.
"The idea was that if the notes were reasonable, people who saw the post would just read the notes and could come to their own conclusion," he said.
And in January 2021, the company launched a pilot program of the feature, then called "Birdwatch," just weeks after the January 6 Capitol riot. On its first day, the pilot program had 500 contributors.
Coleman told the outlet that for the first year or so of the pilot program — which showed community notes not directly on users' posts but on a separate "Birdwatch" website — the product was very basic, but over time, it evolved and performed much better than expected.
When Musk took over the platform in 2022, he expanded the program beyond the US, renamed it "community notes," and allowed more users to become contributors.
It's unclear how many users participate in community notes contributors. It's one of the platform's main sources of content moderation. X didn't immediately respond to a request for comment from BI.
How the community notes feature works on X
The community notes feature is set to roll out on Meta's Instagram, Facebook, and Threads platforms over the next few months, the company said in a statement shared with BI. Meta said the feature on its platforms would be similar to X's.
On X, community notes act as a crowd-sourced way for users themselves to moderate content without the company directly overseeing that process.
A select group of users who sign up as "contributors" can write a note adding context to any post that could be misleading or contain misinformation.
Then, other contributors can rate that note as helpful or not. Once enough contributors from different points of view vote on the note as helpful, then a public note gets added underneath the post in question.
For instance, here's an example of a community note attached to a recent X post:
X has made the complex ranking algorithm behind the feature transparent and open-source, and users can view it online and download the latest data.
X says that community notes "do not represent X's viewpoint and cannot be edited or modified by our teams," adding that a community-flagged post is only removed if it violates X's rules, terms of service, or privacy policies.
Similar to X, Meta said its community notes will be written and rated by contributing users. It said the company will not write notes or decide which ones show up. Also like X, Meta said that its community notes "will require agreement between people with a range of perspectives to help prevent biased ratings."
Facebook, Instagram, and Threads users can sign up now to be among the first contributors to the new tool.
"As we make the transition, we will get rid of our fact-checking control, stop demoting fact-checked content and, instead of overlaying full-screen interstitial warnings you have to click through before you can even see the post, we will use a much less obtrusive label indicating that there is additional information for those who want to see it," Joel Kaplan, Meta's chief global affairs officer, said in Tuesday's statement.
Potential pros and cons of community notes
One possible issue with the feature is that by the time a note gets added to a potentially misleading post, the post may have already been widely viewed — spreading misinformation before it can be tamped down.
Another issue is that for a note to be added, contributors from across the political spectrum need to agree that a post is problematic or misleading, and in today's polarized political environment, concurring on facts has sometimes become increasingly difficult.
One possible advantage to the feature, though, is that the general public may be more likely to trust a consensus from their peers rather than an assessment handed down by a major corporation.
Maarten Schenk, cofounder and chief technology officer of Lead Stories, a fact-checking outlet, told the Poynter Institute that one benefit of X's community notes is that it doesn't use patronizing language.
"It avoids accusations or loaded language like 'This is false,'" Schenk told Poynter. "That feels very aggressive to a user."
And community notes can help combat misinformation in some ways. For example, researchers at the University of California, San Diego's Qualcomm Institute found in an April 2024 study that the X feature helped offset false health information in posts related to COVID-19. They also helped add accurate context.
In announcing the move, Zuckerberg said Meta's past content moderation practices have resulted in "too many mistakes" and "too much censorship." He said the new feature will prioritize free speech and help restore free expression on Meta's platforms.
Instagram Threads is developing new features that would bring its user experience more in line with that of X (formerly Twitter) and the social network Bluesky. The Meta-owned company is internally prototyping the ability to set a display name and add a cover image to profiles. A spokesperson for the company confirmed to TechCrunch on […]
As part of a significant overhaul of its content moderation policies announced on Tuesday, Meta admitted that its approach to limiting political content across its platforms had been “pretty blunt” and would now be addressed. The company said it would once again phase in political content into Facebook, Instagram, and Threads, allowing people who want […]
Social network and X competitor Bluesky’s massive growth slowed in December in the U.S., after having surged from 9+ million in September to north of 20 million users in November. The slowdown is based on an analysis of web traffic and mobile app daily active users by analytics firm Similarweb, which found that Bluesky grew […]
A survey found a political divide between Bluesky and Threads users.
Anna Barclay/Getty Images
A survey shows Bluesky users are more Democratic and politically engaged than Threads users.
Threads has 300 million monthly users, surpassing Bluesky's 24 million.
Bluesky allows users to add their own moderation policies.
A new survey revealed stark political and behavioral differences between users of rival social media platforms Bluesky and Meta-owned Threads.
Bluesky's user base skews heavily Democratic, with nearly half of its users identifying with the party, according to findings published earlier this month by CivicScience, a research and survey company. In contrast, only 34% of Threads users identified as either Democrat or Independent.
The study also found that Bluesky users are more politically engaged overall. And nearly three-quarters of them said that they experienced higher levels of stress postelection. In contrast, 33% of people who used Threads daily said that their stress levels decreased after Donald Trump's victory on November 5.
"With the surge of Bluesky coming so directly in the wake of the presidential election, it's not surprising that the user base is disproportionately more left-leaning than the user base of Threads," John Dick, CivicScience CEO and founder, told Business Insider.
The survey included 12,188 Threads users and 5,431 Bluesky users. This roughly mirrors the ratio of both platforms' user bases in the adult US population, as 18% of respondents reported using Threads daily, compared to 8% for Bluesky, CivicScience data found.
Both social networks experienced significant user growth following the US election, particularly as billionaire Elon Musk, the owner of X, threw his weight behind Trump and actively promoted misinformation that reportedly garnered over 2 billion views.
Still, Threads seems to be eating Bluesky's lunch. Earlier this month, Meta CEO Mark Zuckerberg announced that the platform had more than 300 million monthly active users, compared to Bluesky's 24 million users at the beginning of this month.
Bluesky began life inside Twitter in 2019 as a project started under the company's former CEO, Jack Dorsey. Its goal was to give users more control over moderation. Bluesky has been an independent company since 2021 and is a decentralized social network.
Bluesky is powered by the "AT Protocol" (Authenticated Transfer Protocol), which means that while Bluesky operates the main server, anyone can create and run their own server that can work with Bluesky. This allows users to choose different providers while maintaining a unified social network experience. Crucially, this also means that users can add their own moderation policies on top of Bluesky's built-in moderation systems.
"The decentralized moderation policies of Bluesky, which allow for more proliferation of political content on the platform, could be exacerbating this phenomenon," said Dick of Bluesky's left-leaning user base, "as Democrats and liberals create a sort of tribal safe space for their views and conversations."
Beyond politics, the survey revealed an optimism gap between the two platforms regarding AI. Bluesky users appear to be significantly more bullish on the technology, with 62% believing that AI will have at least a somewhat positive impact on the quality of their lives over the next decade, compared to 51% of Threads users.
Overall, More Bluesky users are likely to use platforms like YouTube, TikTok, and X every day compared to Threads users who gravitate toward Facebook and Instagram, which are both owned by Meta.
Threads is introducing a new way to reshare photos and videos on its social network. Instead of quote-posting the original post and then adding commentary, Threads users will instead be able to click a new option, “Use media,” allowing them to just reshare the photo or video directly to a new post where they can […]
Meta’s social network Threads is experimenting with a feature that will let you schedule posts, Instagram head Adam Mosseri said. Users who will get to test this feature won’t be able to schedule replies. “We want to balance giving people more control to plan their Threads posts while still encouraging real-time conversations,” he said. People […]
Meta’s microblogging platform, Threads, is growing at a quick clip since it was launched last year, and it seems to have benefited from the exodus of users from its rival, X, a couple months ago. The company’s CEO Mark Zuckerberg said on Monday that more than 100 million people use Threads daily, and that it […]
Twitter alternatives — new and old — have found audiences willing to try out a newer social networks since Elon Musk took over the company in 2022. Mastodon, Bluesky, Spill and T2 are some of the social media platforms people are among them. So is Meta’s Threads platform. What is Threads? How do you create […]
Meta’s Threads is rolling out its own take on Bluesky’s “Starter Packs,” which are curated lists of suggested accounts that help new users find people to follow. Instagram head Adam Mosseri announced on Thursday that the social network is testing a way for users to find and easily follow collections of profiles that post about […]
Facebook, Instagram, Messenger, WhatsApp, and Threads on Wednesday were all experiencing issues to varying degrees as a result of a global outage affecting Meta’s apps. The cause of the outage is not yet known, but Meta has acknowledged a “technical issue” in a post on X. The company at 1:48 p.m. ET wrote, “We’re aware […]
