Normal view

There are new articles available, click to refresh the page.
Today — 5 January 2025Main stream

"Flow" director Gints Zilbalodis on the secret sauce behind his Golden Globe-winning film

5 January 2025 at 19:53

"Flow," Latvian director Gints Zilbalodis' acclaimed movie, beat some heavy-hitters to win Best Motion Picture (Animated) at the 2025 Golden Globes.

The big picture: The 85-minute movie about a cat displaced by a flood won the award over two Disney films, the new "Wallace & Gromit" entry and "The Wild Robot."


A scene from "Flow." Photo: Courtesy of Janus Films

What they're saying: Zilbalodis told Axios on the Golden Globes red carpet Sunday why he chose to capture animals in their natural state for the film.

  • "We looked at cat and dog videos. We wanted them to behave like animals, they don't speak, they don't tell jokes... I think animals are so funny and interesting, we don't need to change them," Zilbalodis said.

How to watch: "Flow" is still showing in theaters and will be available to rent or buy digitally this week.

Glen Powell Is as Handsome as Ever at the 2025 Golden Globes With His Parents

5 January 2025 at 15:39
Feature Glen Powell Is as Handsome As Ever at the 2025 Golden Globes
Glen Powell attends the 82nd Annual Golden Globe Awards at The Beverly Hilton on January 05, 2025 in Beverly Hills, California. Kevin Mazur/Getty Images

Leave it to Glen Powell to have Us swooning at the 2025 Golden Globes.

Powell, 36, looked marvelous at the awards, which were hosted on Sunday, January 5, at the Beverly Hilton Hotel in Los Angeles. Powell, who is up for Best Performance by a Male Actor in a Motion Picture, Musical or Comedy for his role as Gary Johnson in Hit Man, wore a velvet black blazer. Underneath the classy piece, Powell tucked a silky black top into his charcoal pants.

Powell elevated his suit with aviator sunglasses, a chain necklace, a silver ring and leather boots. His hair was styled in his signature ‘do, with the sides of his head cut shorter than the top. His facial hair was groomed into short stubble.

The actor posed with both his parents on the red carpet as he beamed for the cameras. His parents coordinated in black outfits, with his dad rocking a tuxedo and his mom looking chic in a dark suit.

Glen Powell Is as Handsome As Ever at the 2025 Golden Globes
(L-R) Glen Powell Sr., Cyndy Powell, and Glen Powell attend the 82nd Annual Golden Globe Awards at The Beverly Hilton on January 05, 2025 in Beverly Hills, California. Amy Sussman/Getty Images

This year, the Golden Globes were hosted by Nikki Glaser. In August, the comedian, 40, opened up about the job, calling it “an exciting yet challenging gig because it’s live, unpredictable and in front of Hollywood’s biggest stars.”

Golden Globes 2025 Red Carpet Arrivals: See What the Stars Wore

Powell is known to have an effortlessly cool style when it comes to hitting the red carpet, opting for classy suits, elegant tuxedos and more.

Glen Powell Is as Handsome As Ever at the 2025 Golden Globes
Glen Powell attends the 82nd Annual Golden Globe Awards at The Beverly Hilton on January 05, 2025 in Beverly Hills, California. Amy Sussman/Getty Images

Last month, Powell looked timeless in a black tuxedo at the 2024 Fashion Awards in London. He teamed his tailored coat with a white dress shirt equipped with black buttons and a matching bow tie. Powell tied his look together with patent leather dress shoes.

The actor’s street style is just as cool, seeing as he normally opts for casual attire.

In July 2024, Powell owned the streets of New York City in a white tank top, which he wore underneath a teal button-down shirt. The Twisters star kept his look casual with blue jeans and a black leather belt. His brond hair, which was cut longer at the time, was pushed back with his bangs slightly falling over his forehead.

The Top 5 Reasons 2024 Made Us Even More Obsessed With Glen Powell

Powell accessorized with a gold pendant necklace and blue-tinted shades.

That same month, he gave Us city boy energy with a denim top and pleated tan pants. He threw on a baseball cap and white sneakers before hitting the streets of the Big Apple.

Here’s what you need to know about Perplexity’s Andrew Beck — the exec convincing advertisers to get involved

5 January 2025 at 21:01

If Perplexity wants to make a mark on advertising, Andrew Beck will be one to watch.

As head of business development, he’s been at the forefront of convincing advertisers (so far) to buy in — a task he took on just months before the company began selling ads around its search results.

And what a task it is: leading the AI startup’s bold attempt to challenge Google’s auction-based ad system, where marketers bid for sponsored links against search queries. Instead, Perplexity’s model lets marketers sponsor questions, generating AI-produced answers approved by the advertiser. The twist is its reliance on CPMs over CPCs, an unexpected approach for an AI-powered search engine.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Have we reached peak ad network?

5 January 2025 at 21:01

Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (Re/Max). Ah, 2024, the year that nearly every brand (well, every brand that hadn’t yet done so) realized the potential of an ad network. The thinking seems to go, if everyone else has one — and they’re getting the additional revenue from ad dollars — why shouldn’t my brand have one too?

Re/Max aside, the bulk of 2024 ad network debuts took place during the first half of the year (Chase, Revolut, United Airlines, Expedia, T-Mobile, Costco). The second half was quieter for new entrants (PayPal, Grubhub, Thrive Market), but many of the existing players beefed up their capabilities. Walmart finally finishing its Vizio acquisition was likely the biggest example of this. Could it be that all of the brands that were setting up their ad networks had already done so? Have we finally reached peak ad network?

“While the pace of new ad network launches has slowed, it is unlikely that we have fully reached ‘peak ad network,’” surmised Jim Misener, president of creative consultancy 50,000feet. “Instead, the market is likely entering a phase of consolidation and specialization.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

What won’t happen in 2025

5 January 2025 at 21:01

Every December, the industry churns out breathless predictions about what’s next in media and advertising. Spoiler alert: most of it won’t happen. 

Unified CTV measurement? Influencers with integrity? Ad tech that’s not a black hole for your budget? Dream on. 

Instead of joining the prediction parade, let’s talk about the things we know won’t materialize in 2025 — because some traditions are just too persistent to break.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The Acxiom data dilemma behind Omnicom’s market-making IPG acquisition

5 January 2025 at 21:01

Billy (not his real name) is the kind of senior marketer who usually has a hot take for every occasion. Brand safety? He’ll unravel the industrial complex behind it. Transparency? Buckle up; he’ll spill it all.

However, when it comes to Interpublic Group’s Acxiom, Billy’s take is conspicuously missing. It’s not because he’s uninformed; he just doesn’t think IPG has offered enough answers to form an opinion worth having. 

“It [Acxiom] was always much stronger in the U.S. compared to Europe in terms of the IDs at its disposal, so there wasn’t really enough we could’ve done with them,” said Billy, who is one of IPG’s clients. “And even then, it was us pushing for it, not them [IPG].”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The topics and trends that will be the talk of CES this year

5 January 2025 at 21:01

Despite serving as the unofficial kickoff to the advertising and media industry’s calendar, this week’s Consumer Electronics Show in Las Vegas doesn’t necessarily set the industry’s agenda for the year. But it does help to put it in motion.

Advertisers and agencies come to Sin City with their budgets planned out for the year, and with the annual technology showcase as the backdrop, they meet with publishers, platforms and tech vendors to map out how exactly to spend that money.

“You’ve already set the groundwork back in October [when many brands set their annual marketing budgets]. This is that ‘come to Jesus’ moment of, ‘You committed to me a million dollars. What are we doing this year?’” said Mark Wagman, managing director of data and technology at MediaLink, the UTA-owned consulting firm that will host the “Marketing Reinvented” session track during CES. “It’s a little bit of like, ‘What’s on the table and what’s coming?’”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment

5 January 2025 at 21:01

Both a boon of opportunity but also the bane of most media folk that have to immediately snap out of holiday mode and head to Las Vegas, CES is again upon us. With each passing year, CES becomes a more important staging area for agencies and ad-tech firms to not only learn what’s just around the corner but also to showcase what they’ve assembled. 

Tech, in its various guises, is rapidly becoming a differentiator among both holding companies and independent media agencies alike. And tech is what’s helped power French agency holding company Publicis to the forefront of its holdco brethren — at least by the gauge of financial results and stock performance. 

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Sam Altman says the OpenAI board members who ousted him left him with a 'complete mess' and a house 'on fire'

5 January 2025 at 21:03
Sam Altman speaking to the media at OpenAI DevDay in San Francisco, California.
OpenAI, Hinton, and Musk did not respond to requests for comment from Business Insider.

Justin Sullivan via Getty Images

  • Sam Altman was ousted as OpenAI's CEO by the company's board in November 2023.
  • Altman said he was left with a "complete mess" after he was reinstated as CEO.
  • Altman said his ouster was "a crazy thing to have to go through" and that he had "no time to recover."

OpenAI CEO Sam Altman said the ChatGPT maker was like a house on fire following his brief ouster from the company.

Altman told Bloomberg in an interview published Sunday that he was left with a "complete mess on my hands" after being reinstated as CEO.

On November 17, 2023, OpenAI's board said in a statement it was removing Altman because he "was not consistently candid in his communications with the board."

The board, however, didn't give further details about Altman's firing. Altman was later reinstated as CEO just five days later, after OpenAI's employees protested the board's decision.

"And it got worse every day. It was like another government investigation, another old board member leaking fake news to the press," Altman told Bloomberg.

"And all those people that I feel like really fucked me and fucked the company were gone, and now I had to clean up their mess," he added.

Altman did not specify which board member he was referring to.

Back in November, OpenAI's board consisted of six people: Altman, fellow cofounders Greg Brockman and Ilya Sutskever, Quora CEO Adam D'Angelo, AI researcher Helen Toner, and Tasha McCauley, an entrepreneur and researcher at the RAND Corporation. Sutskever, D'Angelo, Toner, and McCauley had voted for Altman's removal.

D'Angelo was the only one of the four to remain on OpenAI's board following Altman's return as CEO. Sutskever left his position as OpenAI's chief scientist in May.

"It was just a crazy thing to have to go through and then have no time to recover, because the house was on fire," Altman told Bloomberg.

When approached for comment, OpenAI told Business Insider that it had nothing further to add to Altman's interview.

OpenAI saw multiple exits in its leadership ranks following Altman's return as CEO.

Sutskever's co-lead for OpenAI's superalignment team, Jan Leike, left his post at the same time Sutskever did, and joined the company's rival, Anthropic.

Then, in August, the company's cofounder and head of its alignment science efforts, John Schulman, left OpenAI to join Anthropic too.

In September, OpenAI's CTO Mira Murati announced her departure from the company as well.

OpenAI is in talks with California's attorney general's office about becoming a for-profit entity, Bloomberg separately reported. The company was launched as a non-profit research organization in 2015.

In October, OpenAI closed a $6.6 billion funding round, valuing it at $157 billion.

Read the original article on Business Insider

❌
❌