Squid Game season 2 smashed Netflix's record for the biggest debut
- Netflix's "Squid Game" season two amassed 68 million views in the first four days after its debut.
- The Korean drama surpassed the previous record held by "Wednesday."
- The dystopian thriller remains Netflix's top non-English show with 265 million views.
Netflix captivated audiences worldwide with season two of its hit streaming series "Squid Game" and broke records with its debut.
The streaming platform said the global hit show amassed 68 million views after its debut on December 26.
The series blew past Netflix's record of viewership figures in its premiere week, surpassing the last total within four days.
The record was previously held by the first series of "Wednesday", which had more than 50 million view after it launched in 2022.
The Korean dystopian thriller also broke records when the first series debuted in 2021 and it still ranks first in Netflix's top 10 most popular non-English shows.
The Netflix series, created by Hwang Dong-hyuk and starring Lee Jung-jae, is broadly about people heavily in debt competing in deadly versions of children's games for a big cash prize.
Bloomberg reported shortly after the first series debuted that it was set to create nearly $900 million in value for Netflix, citing internal documents.
The first season quickly became a global phenomenon for 10 reasons, according to a former Netflix marketing executive. Alvin Foo, a former Netflix director of strategy and operators for APAC marketing, said in a past LinkedIn post that one such reason it became so popular was due to the "survival-game" genre.
Foo also noted that it touched on themes such as "widening economic inequality", and that it was "instantly meme-able" for its visually striking set design and costumes.
In an interview with Variety in late December, Hwang said fans will not need to wait too long for season three.
He said, "After season two launches, I believe we will be announcing the launch date for Season 3 soon. I probably expect that to launch around summer or fall next year."